Inbound Marketing for Startups
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Transcript of Inbound Marketing for Startups
Dharmesh Shah Founder/CTO, HubSpot
(and I’m a hackepreneur)
@dharmesh
Lets keep it interactive.
Outbound Marketing
Outbound marketing is pushing your way in.
Cold Calling
Inbound marketing is pulling people in.
Outbound Marketing Make marketing about creativity not cash.
vs.
inbound =
content + conversion
Where can you “get found”?
As ye SEO, so shall ye reap.
(SEO = Search Engine Optimization)
SEO = Context and Authority
Ranking Algorithm: f(n): Context & Authority
Pick your keywords
wisely.
Make a list of relevant
keywords.
To the victors go the spoils. First result page gets 95% of clicks
Don’t pick a fight with a ninja. (Unless you’re a ninja)
Use your words!
The page title is critical on-page
SEO factor.
A page by any other name, may not rank as well…
To win at SEO, you need to get great
inbound links.
“I tried to buy love….and links.”
clicks > rankings
Guess what profile you have to use to get cool listings?
“Wow. That seems
too big to ignore.”
The real reason you can’t ignore Google+ hint: it’s the characters before the +
Your profile picture should build trust and
credibility.
@cyrusshepard.
Coming up: The best and shortest SEO advice ever:
Make humans happy, not search engines.
Create useful content, clean designs and fast websites.
Get lucky!
Get lucky!
Every now and then, try something crazy
Your content needs to take a stand.
Spreading great content with social media
Outbound Marketing
Make it dead-simple to share your content.
Without followers, social media is not much fun.
Don’t try and automate getting fans.
Numbers go up, but brand goes down.
Even normal people
use twitter now.
(via @dharmesh)
Which inbound marketing channel works the best?
Resources
To win at inbound, create an
experience people love.
I’m on the interwebs.
@dharmesh [email protected]
Inbound Marketing = depth of creativity
The power of the
modest liquidity
event.
You need to start to find a great idea.
You don’t need a great
idea to start.
Inbound Marketing: Get Found using Google, Social Media and Blogs
Amazon Top 20 Marketing Book
(out of 240,000+)
InboundBook.com
You don’t need a VP of Sales. You need sales.
Those who make stuff make their destiny.
Customers are in control.
Yes, your idea probably
stinks.
Just start!
Challenge: Convince
really smart people to do something irrational.
Culture sticks.
Now, lets talk about marketing
http://en.wikipedia.org/wiki/Advertising_mail
44% of Direct Mail is
Never Looked At
Get your website out there yesterday.