Targeting Your Target Audience with Twitter Data

Richard Baxter Founder, SEOgadget.com

The not-very-inbound way to market your site.

That does not work.

Let's do some marketing…

I want to find out where my target market is

I want to find out what they are sharing

I want to know who to contact

I want my stuff to be a success

Who are you

targeting?

What are your target audiences sharing?

Identify + recruit

influencers

Be there

Really targeted outreach

How SEOgadget uses #RTO

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Count of

Domain

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Count Of

Occurrenc

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Count

of

shares

Data: Websites shared by CTOs based in London on the 10th October 2013

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instagram.com facebook.com youtube.com foursquare.com pinterest.com twitpic.com vine.co

Authentic websites. Relevant audience.

Those sites are better for SEO, too.

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Average Domain Authority

Twitter Shares

Google Search

Results

Did you notice we didn’t use Google?

Here's how to do it.

http://seogadget.com/tools/seogadget-for-excel/

Fetch your data.

GO TO: https://dev.twitter.com/apps/new

Find your audience

#MozCon

How do I find out what these people are sharing?

filter:links from:someone

OR from:someone else OR from:some other person

So, you just need to build a search query in twitter.

http://bit.ly/followerwonkfetcher

Click run!

Now your analyst can work with the data in Excel.

http://bit.ly/seog48

Know who to contact.

Tweet

Entity

Data

User

Followers

Shared

URL Domain

Author

Social

stuff

#MozCon

use: tools.seogadget.co.uk or tools.seogadget.co.uk/use_api

The results of my own outreach with this data…

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blo

g.b

uffe

rap

p.c

om

blo

g.m

indje

t.com

techcru

nch

.com

insta

gra

m.c

om

masha

ble

.com

blo

gs.h

br.

org

ad

van

ced-t

ele

vis

ion.c

om

joe

l.is

ne

ws.b

linkbox.c

om

ga

wker.

com

ven

ture

beat.

com

pe

rfo

rmin

sid

er.

co

m

blo

g.lift.

do

saa

str

.com

worl

dob

serv

ero

nlin

e.c

om

vari

ety

.com

thene

xtw

eb

.com

kott

ke.o

rg

lifeh

acke

r.co

m

zen

ha

bits.n

et

sili

con

ang

le.c

om

blo

g.k

issm

etr

ics.c

om

blo

g.k

ippt.co

m

str

ate

chery

.co

m

ibe

conn

ects

.com

sfy

.co

jonyiveredesignsthings…

en

.wik

ipe

dia

.org

on

line.w

sj.com

scie

nce.t

ime

.com

cm

o.c

om

brw

.com

.au

twitp

ic.c

om

bu

sin

ess.tim

e.c

om

readw

rite

.com

son

gza

.com

blo

g.h

ubsp

ot.com

isotr

op

ic.o

rg

un

bou

nce

.com

blo

g.tre

ndrr

.com

m.v

an

ityfa

ir.c

om

eco

nsu

ltan

cy.c

om

mobile.smashingmaga…

exp

.lore

.co

m

mic

hae

lhyatt

.com

ho

llykl.ne

wsvin

e.c

om

blo

g.c

apw

atk

ins.c

om

elit

edaily

.com

resou

rces.lim

elig

ht.com

web

succe

sste

am

.com

latin

afa

tale

.com

voo

za.c

om

wronghands1.wordpre…

sup

po

rto

ps.c

o

e2

7.c

o

blo

g.c

onte

ntfo

rest.com

vid

eos.d

igg.c

om

job

s.b

uffera

pp.c

om

Count of

Domain

You want your stuff to be a success.

Don’t ask your colleagues to share your stuff.

Recruit the input of an expert and do the outreach first

Thank you for listening!

makes no warranties, express, implied or statutory, as to the information in this presentation.