There are 2 ways to divide the layers of the earth..... Physical layers Compositional layers.
In what ways can a company divide a
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In what ways can a company divide a market into segments? Benefits sought Risk Preference Available Resources Geography Need Based Market Usage rate
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Transcript of In what ways can a company divide a
In what ways can a company divide a market into segments?
Benefits sought
Risk Preference
Available Resources
Geography
Need Based Market
Usage rate
Usage rate
Depends upon different groups of people
Geography
South indian use coconut oil
North indian use mustard oil
Benefits sought
Whether company gets benefits or not if its market gets segmented?
Risk preference
Without risk market segmentation is not possible
Available resources
Can company be able to do market segmentation from available resources?
Current income
Can market segmentation be done from current income of company?
Assets
What is the total assets of company ? will it be able to bear market segmentation?
savings
What is the total saving ?will it be able to bear market segmentation?
Sameer Mathur
MBASkills.in
Indian institute of Management Lucknow
Marketing professor 2013-
Marketing professor 2009-13
Ph.D and MS(marketing)2003-2009
Madhusudan DahalNational Institute of Technology surat
intern
