IN THE SPOTLIGHT ISSUE #3 2016

CAMPAIGN OF THE MONTH realestate.com.au Sydney Light Rail - Full Wrap & Internal Domination

Campaign of the month goes to realestate.com.au for their Sydney Light Rail Full Wrap and Internal Domination. The bright red, simple branding execution can’t be missed whilst rolling through the CBD, Chinatown and the Inner Western Suburbs. A great example of nailing Transit creative!

Nike Run Club Women’s Half Marathon What do you do when you want to create big impact and talkability for a special event? Wrap the side of an entire train of course! For the Nike Run Club Women’s Half Marathon at Olympic Park, Nike engaged Torch to wrap their special event charted train taking all competitors out to the event from Central. The install took over 24 hours and 800sqm of stock to achieve the unmissiable execution.

Frasers – Central Park With residential development ramping up in the CBD and Inner West of Sydney, the Sydney Light Rail is becoming a premier platform for generating awareness for property developers. Frasers’ Sydney Light Rail triple carriage wrap provides a luxury impression of the new Central Park development.

MIRVAC - St Leonards Square Sydney Trains Maxiviews The real estate category continues to go from strength to strength on Torch Transit formats with Mirvac utilising the North Shore Line on Sydney Trains to promote their St Leonards Square development.

NSW Government – Transport for NSW – Point to Point To communicate changes in safety, value and choice, Transport for NSW utilised Sydney Trains Trackviews. The campaign utilised various forms of Out-of-Home to ensure Sydneysiders where impacted throughout their commute.

ICC Sydney Sydney Trains, Sydney Light Rail Opening in December this year the new Sydney International Convention Centre (ICC) will be Asia Pacific’s premier integrated convention, exhibition and entertainment precinct. To begin the recruitment drive ICC is featured on Sydney Trains and the Sydney Light Rail.

Sydney International Boat Show Sydney Light Rail - Megaside The Sydney International Boat Show is the largest recreational marine event in the Southern Hemisphere. The event was held at the Glebe Island exhibition centre and Darling Harbour. The Sydney Light Rail presented the perfect environment to drive attendance and awareness.

Ice Break Iced Coffee Brisbane Trains, Melbourne Trains and Caltex Digital Parmalat promoted Ice Break Ice Coffee in a cross platform execution utilising Transit and Retail on Trains and the Caltex Starmart Digital network. The perfect way to provoke impulse purchase during the busy daily commute.

Museum of Applied Arts & Sciences (MAAS) Powerhouse Museum – Collider Exhibition Sydney Light Rail and Sydney Trains The Large Hardron Collider is the work of 10,000 men and women from across the globe, an experiment to uncover the fundamental building blocks of our universe. The Collider Exhibition providing insight into “the world’s greatest experiment” is at the Powerhouse Museum until October. MAAS is promoting the exhibition on the Sydney Light Rail and Sydney Trains throughout August, September and October.

CONTACT TORCHMEDIA - (02) 8404 3900 www.torchmedia.com.au