Mehroz Sajjad 08-0016
description
Transcript of Mehroz Sajjad 08-0016
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Mehroz Sajjad08-0016
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National University of Computer and Emerging Sciences
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FAST SCHOOL OF BUSINESS
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Need For Branding
• “If a tree falls in the forest and no one is there to hear, does it make a sound?”
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Core Brand Associations
Students from LSE/LUMS:
Conventional, IT, Maulvi, Computer Sciences, SOFTEC,
Coding
Parents of students in different universities:FAST-NU: IT, Engineering,
Telecom, Affordable, Cultured
Students from A-levels(BLL, LGS and
NGS):IT, Engineering,
Computer Sciences, BBA, Photoshop
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Fsc/A levels Students
Parents of the prospective students
Target Market
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Competitive Frame of Reference
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POP
• Curriculum
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POD
• Quality Education at a competitive and affordable price
Institution Per Semester Fee (PKR)
LUMS Approximately 150,000
LSE 85,000
NUCES 70,000
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Problems
• Mission statement – “…we shall retain our focus, for the time being, on
producing computer scientists and software engineers as well as managers of the highest order who may act as vanguard of the IT Revolution in Pakistan.”
• Perception of FAST as primarily an IT university• Lack of a proper value system
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Brand Mantra
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Brand Elements
• Brand Name
• URL
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Events/PR
Seminars
Industrial Trips
Company Days
Going to various schools and promoting the Management programs of Fast School of Business
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Internal Branding
Current Students AlumniFaculty