IN New York Media Kit

11
IN New York . Here and Now. IN New York targets afflu- ent travelers during every leg of their journey— before, during and after their NYC experience. IN New York magazine is a full-sized, portable monthly providing a comprehensive, behind- the-scenes, inside look at the best New York City has to offer from a vast variety of restaurants, entertainment, retail, museums, galleries and spas. IN New York is distributed in-room and at the concierge desks of more than 350 leading hotels throughout New York City and the tri-state area, as well as onboard Cunard Line’s Queen Mary 2 and international flights to New York City, in corporate housing and residential buildings, visitor centers and in international airlines’ VIP and Amtrak’s first-class ACELA lounges, reaching 9.4 million annually. IN New York. Your Travel Expert. IN New York magazINe New York City—a visitor’s paradise: Hear sounds of iconic orchestras and Broadway shows. Taste world-renowned cuisine. Shop eye-catching fashion. Feel excitement around every turn. IN New York is the gateway to discovering it all. Published since 2001 and targeting the luxury market, IN New York is distributed at more than 350 leading hotels, available in-room and at the concierge desks, residential buildings, and onboard Cunard Line’s Queen mary 2 and international flights to New York City. JANUARY 2014 City’s Golden Girl SJP SHOPPING DINING ENTERTAINMENT ART & ANTIQUES MUSEUMS MAPS NEW YORK SPECIAL SUPER BOWL COVERAGE CULTURE ON THE CUTTING EDGE INNEWYORK.COM Sarah Jessica Parker Sparkles Onstage In every Issue SkYLINe This splashy opening edito- rial spread gives readers a behind-the- scenes glance at notable, timely cultural events. Additional departments often featured include: FOOTLIGHTS, all about entertainment; ECLECTIC COLLECTOR, must-have art and antiques; DISH DU JOUR, delectable dining; IN STORE, trendy new shops; and STYLISH FINDS, all things chic and fashionable. • CaLeNdarS Provides readers with a snapshot of daily happenings throughout the city, including the current month as well as two months in advance—giving readers ample opportunity to catch the hot happenings around town! • Your PerSoNaL CoNCIerge Presented in a Q&A format, the city’s leading concierges give their insider tips on what to see, where to go and what to do—and, espe- cially, what’s currently on trend in NYC. maP The large foldout map offers travelers up-to-date subway maps and an address locator—making it easy to find the nearest cross street of any destination on any avenue.

Transcript of IN New York Media Kit

Page 1: IN New York Media Kit

IN New York . Here and Now.

IN New York targets afflu-

ent travelers during every

leg of their journey—

before, during and after

their NYC experience.

IN New York magazine

is a full-sized, portable

monthly providing a

comprehensive, behind-

the-scenes, inside look

at the best New York City

has to offer from a vast

variety of restaurants,

entertainment, retail,

museums, galleries and

spas. IN New York is

distributed in-room and

at the concierge desks

of more than 350 leading

hotels throughout New

York City and the tri-state

area, as well as onboard

Cunard Line’s Queen Mary

2 and international flights

to New York City, in

corporate housing and

residential buildings,

visitor centers and in

international airlines’ VIP

and Amtrak’s first-class

ACELA lounges, reaching

9.4 million annually.

IN New York. Your Travel Expert.IN New York magazINe

New York City—a visitor’s paradise: Hear sounds

of iconic orchestras and Broadway shows. Taste

world-renowned cuisine. Shop eye-catching fashion.

Feel excitement around every turn. IN New York

is the gateway to discovering it all.

COVER HERE

Published since 2001 and targeting the luxury market,

IN New York is distributed at more than 350 leading hotels, available in-room

and at the concierge desks, residential buildings, and

onboard Cunard Line’s Queen mary 2 and

international flights to New York City.

JANUARY 2014

City’sGolden

Girl

SJP

SHOPPINGDINING

ENTERTAINMENTART & ANTIQUES

MUSEUMS MAPS

NEW YORK

SPECIAL SUPER BOWL COVERAGE

CULTURE ON THE CUTTING EDGE

INNEWYORK.COM

Sarah Jessica Parker Sparkles Onstage

In every Issue

• SkYLINe This splashy opening edito-rial spread gives readers a behind-the-scenes glance at notable, timely cultural events. Additional departments often featured include: FOOTLIGHTS, all about entertainment; ECLECTIC COLLECTOR, must-have art and antiques; DISH DU JOUR, delectable dining; IN STORE, trendy new shops; and STYLISH FINDS, all things chic and fashionable.

• CaLeNdarS Provides readers with a snapshot of daily happenings throughout the city, including the current month as well as two months in advance—giving readers ample opportunity to catch the hot happenings around town!

• Your PerSoNaL CoNCIerge Presented in a Q&A format, the city’s leading concierges give their insider tips on what to see, where to go and what to do—and, espe-cially, what’s currently on trend in NYC.

• maP The large foldout map offers travelers up-to-date subway maps and an address locator—making it easy to find the nearest cross street of any destination on any avenue.

Page 2: IN New York Media Kit

IN New York magazINe

innewyork.com

Demographic Profile

reader demographicsgender Male 40.3% Female 59.7%

average age 49

marital StatusMarried 56.2%Unmarried* 43.8% *single, partnered, separated, widowed, divorced

affluence

Average Household Income $182,000Average Household Net Worth $855,000

education and employment

Graduated College+ 68.6%Post-Graduate Study/Degree 31.4%Professional/Managerial Employment 65.5%

reader engagement • 83.9% of readers pick up their issue of IN New York in the hotel.

• 80.8% are repeat readers of IN New York Magazine.

• Readers spend an average of 47 minutes, in total, reading IN New York Magazine.

• Visitors refer to the magazine 2.7 times during their trip.

• Readers share the information with others: each issue has 5.6 readers per copy.

• IN New York Magazine is the primary source of visitor information for 71.4% of readers.

Source: 2005 IN New York Magazine Reader Profile Study, MRI

JANUARY 2014

City’sGolden

Girl

SJP

SHOPPINGDINING

ENTERTAINMENTART & ANTIQUES

MUSEUMS MAPS

NEW YORK

SPECIAL SUPER BOWL COVERAGE

CULTURE ON THE CUTTING EDGE

INNEWYORK.COM

Sarah Jessica Parker Sparkles Onstage

Page 3: IN New York Media Kit

IN New York magazINe

innewyork.com

Visitors vs. Residents

54.3 mILLIoNvISITorS

8.2 mILLIoN reSIdeNTS

NEW YORK CITY is one of the leading visitor destinations in the U.S. Every year, 54.3 million travelers spend more than 39.4 billion in NEW YORK CITY.

Total annual visitor expenditures*

Accommodations: 10 billion

Food & Beverage: 7.4 billion

Entertainment: 4.2 million

Shopping: 8 million

Transportation: 6.8 million

vs. Compare...

NEW YORK CITY Visitor population of 54.3 million

Spend 39.4 billion a year

Dine out for every meal

Shop 365 days a year

Attend a show, attraction, etc., every day

NEW YORK CITY Resident population of 8.2 million

Have a set budget

May dine out once a week

May shop twice a month

Might attend a show, attraction, etc., once a month

54.3 mIL

10 mIL

accommodations

27%

Food & Beverage

20%

entertainment

11%

Shopping

22%

Transportation

18%

*Source: NYC & Company 2012 and preliminary 2013 statistics. Total might not sum due to rounding.

Page 4: IN New York Media Kit

innewyork.com

IN New York magazINeReaching more than 9.4 million readers annually and distributed in more than 45,000 hotel rooms.

Distribution

Proudly distributed at these locations:

Hotels/Clubs 6 Columbus, A Sixty Hotel60 Thompson70 Park Ave. Hotel*414 Hotel Affinia 50*Affinia DumontAffinia GardensAffinia ManhattanAffinia ShelburneAlexander Hotel*Algonquin, TheAmeritania Hotel*Amsterdam Court HotelAndaz 5th Ave.

Astor on the Park*Bedford Hotel*Belvedere Hotel*Benjamin, The*Bentley, The*Best Western Arena HotelBest Western BoweryBest Western President HotelBest Western SeaportBlakely New York Hotel Bowery HotelBroadway Plaza Hotel, The Bryant Park Hotel, TheCandlewood SuitesCarlton on Madison Hotel*Carlyle, The*Carvi Hotel

Casablanca Hotel*Cassa HotelChambers HotelChatwal, TheChelsea Savoy Hotel*City Club HotelClarion Park AvenueClub Quarters DowntownClub Quarters Grand CentralClub Quarters MidtownClub Quarters World Trade CenterColonial HouseColony ClubComfort Inn W. 39th St.*Concorde HotelConrad HotelCornell Club, The*Cosmopolitan Club*

Cosmopolitan Hotel — TribecaCourtyard by Marriott

Manhattan/Fifth Ave.*Courtyard by Marriott

Manhattan/Midtown EastCourtyard by Marriott/SoHo*Courtyard by Marriott/Times Square

SouthCourtyard by Marriott

Manhattan/Upper East SideCrosby HotelCrowne Plaza

Times Square Manhattan*Desmond Tutu CenterDistrikt, The*DoubleTree ChelseaDoubleTree Financial DistrictDoubleTree Guest SuitesDoubleTree Metropolitan Hotel New York*DreamDream DowntownDuane Street HotelDylan Hotel*East Houston HotelEast Village HotelEastgate Tower HotelElement Times SquareEmpire HotelEurostar Wall StreetEventi Hotel*Excelsior HotelFairfield Inn by Marriott

Times SquareFashion 26Fitzpatrick

Grand Central Hotel

JANUARY 2014

City’sGolden

Girl

SJP

SHOPPINGDINING

ENTERTAINMENTART & ANTIQUES

MUSEUMS MAPS

NEW YORK

SPECIAL SUPER BOWL COVERAGE

CULTURE ON THE CUTTING EDGE

INNEWYORK.COM

Sarah Jessica Parker Sparkles Onstage

*Indicates magazine is in-room at these hotels

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innewyork.com

Fitzpatrick ManhattanFlat Iron HotelFour Points by Sheraton Midtown Times SquareFour Points by Sheraton SoHoFour Seasons Hotel New York Franklin Hotel, TheGansevoort MeatpackingGansevoort Park HotelGem Hotel Chelsea, TheGem Hotel Midtown West, TheGild HallGotham HotelGracie InnGramercy Park HotelGrand Hyatt New YorkGreenwich Hotel, The Hampton Inn — Pearl St.Hampton Inn W. 24th St.*Hampton Inn W. 31st St.Hampton Inn W. 35th St.*Harvard Club, TheHelmsley Park LaneHigh Line Hotel, TheHilton Garden Inn Times SquareHilton Garden Inn W. 28th St.HIlton Manhattan East Hotel*Hilton New YorkHilton Times Square*Holiday Inn Express W. 29th St.*Holiday Inn Express W. 45th St.Holiday Inn Express Times Square

(W. 39th St.)Holiday Inn Express Water StreetHoliday Inn LESHoliday Inn Manhattan 6th Avenue*Holiday Inn MidtownHoliday Inn Midtown

West 31st StreetHoliday Inn SoHo*Hostelling InternationalHotel 99*

Hotel 373 Fifth Ave.*Hotel AzureHotel BelleclaireHotel CarterHotel ChandlerHotel DeauvilleHotel EdisonHotel Elysée*Hotel GiraffeHotel Grand Union*Hotel Hugo*Holiday Indigo*Hotel MelaHotel MetroHotel on RivingtonHotel Pennsylvania*Hotel Plaza Athénée*Hotel VeriteHotel Vetiver*Hotel WalesHotel Wolcott, The*Hudson HotelHyatt 48 LexHyatt Union SquareIncentra Village HouseInk 48*Inn at Irving PlaceInn on 23rd St.*InterContinental Hotel Times

SquareInterContinental,

New York Barclay, The*Iroquois New York, TheJade Hotel, TheJames Hotel, TheJewel Hotel, TheJW Marriott Essex House NYKing & GroveKimberly HotelKitano New York, TheLa Maison D’ArtLa Quinta Manhattan

Langham Place, Fifth AvenueLe Parker MeridienLexington New York City, TheLibrary Hotel*Lombardy Hotel*London NYC, The Loews Regency Lowell, The*Lucerne HotelMandarin Oriental HotelManhattan at Times Square Hotel,

The*Manhattan Club, TheMansfield Hotel*Marcel, The*Maritime Hotel, TheMarriott Fairfield Inn and Suites

W 33rd StMark Hotel, TheMarmara-Manhattan, The*Marrakech Hotel, The*Mercer, TheMichelangelo, The*Milford Plaza Hotel*Millenium Hilton, The*Millennium Broadway Hotel New York*Mondrian SohoMorgansMave HotelMuse Hotel, The*New York Marriott Downtown*New York Marriott East SideNew York Marriott Marquis*New York Palace, The*New Yorker, TheNH Jolly MadisonNight Hotel*Night Hotel Times SquareNolitan HotelNomad HotelNovotel New York

Omni Berkshire PlaceOn the Ave Hotel*ONE UN Plaza Hotel*Opera House Hotel *Out NYC, TheParamount Hotel*Park Central New YorkPark South Hotel*Pearl HotelPeninsula New York, ThePenn Club of New YorkPhillips Club, ThePierre New York, A Taj Hotel, The*Plaza, ThePOD HotelPOD 39 HotelPremier, ThePrinceton Club of New York, The*Quin, TheRadisson Martinique on BroadwayRenaissance New York Hotel 57Renaissance New York

Hotel Times Square*Indicates magazine is in-room at these hotels

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innewyork.com

Residence Inn Marriott 48th & LexResidence Inn Marriott Times

Square, TheRitz-Carlton New York, Battery Park, TheRitz-Carlton New York, Central Park, TheRitz-Carlton, WestchesterRiver Club*Riverside Tower HotelRockefeller Center Hotel*Roger Smith HotelRoger New YorkRoom Mate GraceRoosevelt Hotel, TheRoyaltonSanctuary, The Salisbury HotelSan Carlos Hotel*Setai ClubSeton HotelSheraton New York Hotel

and Towers*

Sheraton Tribeca*Sherry-Netherland Hotel, The*Shoreham HotelSixty LESSkyline HotelSky City Apartment RentalsSMYTH HotelSofitel New YorkSoHo Grand Hotel, TheSoHo House New York, TheSolita SoHo Hotel*St. Giles Hotel New York:

The CourtSt. Giles Hotel New York:

The TuscanySt. James HotelSt. Regis New YorkStandard New YorkStandard East Village

StanfordStaybridge SuitesStrand Hotel, The*Surrey, The*Sutton Court HotelTime, The Tribeca BluTribeca Grand HotelTrump International

Hotel & TowerTrump SohoUniversity Club*Viceroy, TheVincci Avalon, The*W DowntownW HobokenW New YorkW Times SquareW Union SquareWaldorf Astoria, The*Waldorf Towers, TheWarwick New York, The*Washington Jefferson Hotel*

Washington SquareWellington HotelWestin Governor Morris, TheWingate by Wyndham (W. 35th)West 57th Street, by HiltonWestin New York Grand Central, TheWestin New York at Times Square*WestHouse HotelWyndham Garden (W. 58th)Wyndham Garden (W. 36th)*Wyndham Garden Inn ChelseaWyndham Midtown 45Yale Club of New York City, The*Yotel New York at Times Square

Brooklyn/Queens/Long Island/Staten IslandAloft Brooklyn*Best Western Brooklyn BayBest Western Gregory HotelComfort Inn — Crescent St. Condor HotelHilton New York JFKCrowne Plaza

Laguardia Airport Fairfield Inn (LIC)

Fairlfield Inn and Suites BrooklynFairfield Inn & Suites LICFairfield Inn Marriott (Jamaica)Garden City HotelGarden Inn & Suites (Jamaica)Hampton Inn — La GuardiaHilton Garden Inn — Queens/JFK

AirportHoliday Inn Express BrooklynHoliday Inn Manhattan View (LIC)Hotel Allegria (Long Beach)Hotel Indigo BrooklynHotel Le Bleu*Laguardia Marriott Courtyard

Marco Hotel La GuardiaNew York Marriott at the Brooklyn Bridge HotelNU HotelParc Hotel, The*Pointe Plaza HotelQ4 HotelRamada Staten IslandSheraton Brooklyn*Super 8 BrooklynWingate Inn & Suites at

LaGuardia Airport*Z Hotel New York, Long Island City

New Jersey HotelsClinton Inn Hotel*Comfort Inn, Edgewater

Courtyard by Marriott ElizabethCrowne Plaza, Meadowlands

Doubletree by Hilton Jersey City*Hampton Inn CarlstadtHilton Hasbrouck HeightsHilton at Newark*Hilton Short Hills* Holland Motor Lodge, Jersey CityHoliday Inn, Harmon MeadowHoliday Inn, Hasbrook HeightsHoliday Inn Express, ParamusHyatt Regency Jersey CityLaQuinta Inn & Suites,

MeadowlandsMadison Hotel Oakwood Corporate Housing

Jersey CityRenaissance Meadowlands*Renaissance Newark AirportSheraton Crossroads MahwahSheraton Edison Hotel Raritan

Center NJ*Sheraton at Newark AirportSheraton Parsippany

Springhill Suites by Marriott

*Indicates magazine is in-room at these hotels

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innewyork.com

W Hotel, HobokenWestin Jersey CityWestminster Hotel

Connecticut HotelsCompass Furnished ApartmentsHarbor House Inn Hilton Stamford HotelHoliday Inn Select Stamford*Stamford Marriott Hotel*

Corporate HousingAlternative Business

AccommodationsAKA: Central ParkAKA: Sutton PlaceAKA: Times SquareAKA: United Nations Bridgestreet Corporate HousingChurchill Corporate HousingExecustay by MarriottFurnished QuartersMaison InternationalNYC-JC Luxury SuitesOakwood Corporate HousingGlobe QuartersRadio City ApartmentsSuites at Silver Towers

airlines: In-Flight and/or vIP LoungesAir France Lounges at:

Charles De Gaulle, Orly & JFKAmerican Airlines Gate Service in:

London, Brussels, Paris, Frankfurt & Zurich

AMEX Centurion Lounge – Mexico City Airport, British Airways Lounges at: Heathrow, Manchester, Gatwick & JFK (also serves as the main lounge for

Cathay Pacific, Iberia, All Nippon Airways, Qantas)

EL AL: On aircraft and at JFKContinental Airlines Presidents Club at NewarkEmirates Lounge at JFKEOS/MAXjet Lounges at:

Stansted, UK Etihad Airlines Swiss International Airlines Teterboro Airport

United Airlines Red Carpet Club at: JFK, LaGuardia and Newark

Virgin Atlantic Lounges at: Heathrow, Gatwick, JFK & Newark

Consulates & missionsPermanent Mission of Algeria

to the U.N.Permanent Mission of Belgium

to the U.N.Permanent Mission of Germany to

the U.N.Permanent Mission of Russia

to the U.N.

Conventions/Trade Shows/Special eventsAffordable Art FairArchitectural Digest Home

Design ShowBig Apple Greeter FundraisersCity Harvest FundraisersGLBT Expo at Jacob K. Javits

Convention CenterGrand GourmetHotel/Motel & Restaurant Show at

Jacob K. Javits Convention CenterNew York Times Travel Show at

Jacob K. Javits Convention Center

Solstice In Times SquareTaste of Times SquareWinter’s Eve

Corporations In New York City5 Penn Plaza111 Eight AvenueCapital OneLuxury Attaché CorporateTOWN ResidentialTOWN Residential 5th AveTOWN Residential Astor PlaceTOWN Residential FIDITOWN Residential FlatironTOWN Residential SohoTOWN Residential West VillageUK Trade & InvestmentUnited Nations Secratariat Building

residential90 Washington100 John170 East End325 Fifth Ave.681 Fifth Ave.Abigail Michaels ConciergeAnthem, TheAtlas BuildingAvalon Riverview, Long Island City,

TheBaxter Street Development

Company, LLCDJK ResidentialDouglas Elliman Real EstateFoundry ResidentialHeritage at Trump PlaceMadison Belvedere, TheManhattan HouseMarc, TheNicole

NYbG AttacheNYC-JR (Jersey City)OceanOval ConciergeRitz Plaza, TheRitz Tower, TheRivertowerSheffield 57Stonehenge VillageTribeca TowerTrump World Tower

other Locations34th Street Partnership9/11 Tribute Visitor CenterAAA New Jersey Motor ClubAltour American ExpressAmerican Girl PlaceAmerican Language InstituteAmerican Management AssociationAmtrak Club Acela First Class

Lounges Boston, Chicago,

*Indicates magazine is in-room at these hotels

Page 8: IN New York Media Kit

innewyork.com

New York, Philadelphia, Washington, DC

Amtrak Passenger Cars on Trains from Chicago to New York Montreal to New York

Barneys New YorkBeyond Group TravelBig Apple Greeter Bloomingdale’s Visitor CenterBloomingdale’s SoHo Guest

Relations CenterBrooks BrothersChamber of CommerceCity Hall Information CenterCommonwealth LimousineDiscover NY with Kitt GarrettEmpire CLSEquinox at 54th St.Excel Limousine Services (Queens)FAO SchwarzFederal HallFountain GalleryGem LimoGrand Central PartnershipGray Line New York

Sightseeing Visitors CenterIntrepid New YorkerJacob K. Javits Convention CenterKATIE Show

KLS Worldwide Chauffuered Services

Lower Eastsid BIDMadame TussaudsMacy’s Visitor CenterMemorial Sloan Kettering Cancer

CenterNew World TravelNew York Airport Shuttle (City

Experts Desk)New York Athletic ClubNew York City College of

TechnologyNew York Presbyterian Guest

Facility*New York Water Taxi: Tour & Travel

Partner —reaching millions of locals on boats and ticket booth locations

NY Presbyterian Hospital W Cornell Campus

NYC & Company KiosksChinatown, Financial

District and Harlem

NYC & Company Visitors CenterNYU Queen Mary 2Rossini’sSaks Fifth Avenue Shops at Columbus Circle, TheShrine NYCSurfside Marina 3 at Chelsea PiersTent & TrailsThomas Cook India Ltd.Times Square Visitor CenterTravelex Worldwide Money

(multiple locations)Upper Manhattan Empowerment

ZoneUSO Metropolitan NY Port Auhority

TerminalWempe Jewelers

*Indicates magazine is in-room at these hotels

Page 9: IN New York Media Kit

Editorial CalendarIN New York magazINe

IN everY ISSueSkYLINeThis splashy opening editorial spread gives readers a behind-the-scenes glance at notable, timely cultural events. CaLeNdarSProvides readers with a snapshot of daily happenings throughout the city, including the current month as well as two months in advance. Your PerSoNaL CoNCIergePresented in a Q&A format, the city’s leading concierges give their insider tips on what to see, where to go and what to do in NYC.maPThe large foldout map offers travelers up-to-date subway maps and an address locator.

JaNuarY Super Bowl Coverage PLUS: What’s new and hot in NYC (new shops, restaurants, exhibits, etc... all things NEW)

FeBruarY Special dining IssuePLUS: Romantic Gifts

marCH art and antiquesPLUS: Music

aPrIL editor’s PicksPLUS: Spas

maY Special dining IssuePLUS: Cocktails and Wine

JuNe Special entertainment IssuePLUS: Nightlife

JuLY outdoor Fun/If It rainsPLUS: Family Fun

auguST Inside Scoop: where retailers & Chefs eat & ShopPLUS: Museums

SePTemBer Special Fashion Issue/Home decorPLUS: Fall Season of Entertainment

oCToBer art & antiquesPLUS: Beauty and Grooming

NovemBer Special dining IssuePLUS: Gift Guide

deCemBer Special gift guide IssuePLUS: Entertainment

This must-have visitor magazine (circulation 141,000 per month) incorporates shopping, dining, attractions, entertainment, museums, galleries and more in every issue. Below is an overview of our planned feature stories. You’ll find all this content and more at innewyork.com.

JuLY: outdoor Fun/If It rains auguST: Inside Scoop: where retailers & Chefs eat & Shop

SePTemBer: Special Fashion Issue/Home decor

oCToBer: art & antiques NovemBer: Special dining Issue deCemBer: Special gift guide Issue

JaNuarY: Super Bowl Coverage FeBruarY: Special dining Issue marCH: art and antiques aPrIL: editor's Picks maY: Special dining Issue JuNe: Special entertainment Issue

JANUARY 2014

City’sGolden

Girl

SJP

SHOPPINGDINING

ENTERTAINMENTART & ANTIQUES

MUSEUMS MAPS

NEW YORK

SPECIAL SUPER BOWL COVERAGE

CULTURE ON THE CUTTING EDGE

INNEWYORK.COM

Sarah Jessica Parker Sparkles Onstage

WIS NOS DOLORTI ONSENIM VER ING

APRIL 2014

SHOPPINGDINING

ENTERTAINMENTART & ANTIQUES

MUSEUMS MAPS

NEW YORK

IdinaMenzelReturns to Broadway

GET NYC DEALS AND O

FFERS AT

INNEWYORK.COM

A LOOK BACK AT1964

NATURE’S BEST SPAS AND SHOPS

innewyork.com

Page 10: IN New York Media Kit

Advertising Rates, Size, Specs and SchedulesNew York wHere® magazINe

where® magazine

innewyork.com

raTeS/SIzeS uNIT 1 x 3x 6x 9x 12x

Full Page $12,000 $11,400 $10,635 $9,780 $8,280

2/3 Page $10,160 $9,660 $8,750 $7,970 $7,015

1/2 Page $9,790 $9,295 $8,420 $7,730 $6,760 Horizontal Only

1/3 Page $5,805 $5,505 $4,975 $4,520 $3,885

1/6 Page $3,375 $3,225 $2,900 $2,655 $2,200 Vertical Only

1/12 Page $1,985 $1,880 $1,705 $1,490 $1,230

*Bleed Safety: Keep all live matter 1/4” from the trim size on all four sides. **Add 1/4” on each side of center line of spine for safety margin. All ads must conform to the dimensions above. If they do not, the ad will be modified to fit the appropriate space at the advertiser’s expense.

SPeCIFICaTIoNS uNIT NoN-BLeed BLeed LIve area*

2 Pg. Spread** 15 3/4" x 10 1/2" 16 1/2" x 11" 16" x 10 3/4"

Full Page 7 7/8” x 10 1/2” 8 1/4" x 11” 8" x 10 3/4”

2/3 Vertical 4 5/8” x 8 3/16”

1/2 Horizontal 7” x 4 3/4”

1/3 Square 4 5/8” x 4 3/4”

1/3 Vertical 2 1/4” x 9 3/4”

1/6 Vertical 2 1/4” x 4 3/4”

1/12 2 1/4” x 2 3/8"

1/4 = .253/4 = .753/8 = .375

3/16 = .18755/8 = .6257/8 = .875

uSeFuL meaSuremeNTS:2/3 vert

4 5/8" x 8 3/16"

1/3 vert2 1/4"

x 9 3/4"

Full Page7 7/8” x 10 1/2”- Non-Bleed

8 1/4” x 11” - Bleed8” x 10 3/4” - Live Area

2 Page Spread15 3/4” x 10 1/2” - Non-Bleed

16 1/2” x 11” - Bleed16” x 10 3/4” - Trim

1/2 Horiz7" x 4 3/4"

1/6 vert2 1/4"

x 4 3/4"

1/3 Sq4 5/8” x 4 3/4”

1/12 Sq2 1/4” x 2 3/8”

ISSue ad CLoSe maTerIaLS due

JULY MAY 23 MAY 30AUGUST JUNE 24 JUNE 27SEPTEMBER JULY 24 JULY 31OCTOBER AUG. 22 AUG. 29NOVEMBER SEPT. 24 SEPT. 30DECEMBER OCT. 24 OCT. 31

ISSue ad CLoSe maTerIaLS due

JANUARY NOV. 21 NOV. 27FEBRUARY DEC. 20 DEC. 27MARCH JAN. 24 JAN. 30APRIL FEB. 21 FEB. 28MAY MARCH 21 MARCH 28JUNE APRIL 23 APRIL 29

adverTISINg deadLINe

Page 11: IN New York Media Kit

IN New York magazINe

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Technical Information

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(SWOP), using four-color process inks (CMYK). Please refer to these standards for more information. You may obtain these at http://www.idealliance.org/specifications/swop/.

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geNeraL INFormaTIoNMVP is not responsible for nor does it guarantee the accuracy or reproduction quality of materials that do not meet these specifications. Changes to supplied material will be made by the publisher only on written instructions from agency or client, and such changes mustbe received at least 30 days prior to cover date. MVP can accept native files in a limitednumber of formats. Changes can only be made if the native files, fonts, and graphics aresupplied. MVP endeavors to comply with all advertiser’s changes. However, MVP assumes noresponsibility for errors and omissions resulting from such changes.

SHIPPINg INFormaTIoNaLL maTerIaLS muST Be reCeIved oN or BeFore ISSue CLoSINg daTe.

CaNCeLLaTIoNS Cancellations not received in writing prior to the space reservation date will not be accepted.Advertisers not completing contract schedule are subject to short rate.

SHIPPINg INFormaTIoNAds can be submitted on CD, DVD or via electronic transmission. Please contact your sales rep regarding digital transfer of ad materials. Many of our publications can accept materials by a proprietary web-based system called AdDrop. Please ask your publication's Advertising Services Coordinator for unique private ftp credentials if AdDrop is unavailable. We do not have a "common use" ftp site for security reasons.

or maIL To:Production Department Where® IN New York 79 Madison Avenue, 8th Floor New York, NY 10016

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weB addreSS

Be sure to include your Web address

in your ad creative.

Online editions will include your ad exactly as it appears in print, but for us to legally link the ad to your Web site,

your Web address must be included in the ad.