Ims Sdp Lte Market

Marie-Paule Odini – HP – Telecom Master

3G, 4G, LTE, IMS, IPTV, SDPand Web 2.0

Next generation network and services

2010 Telecom Master Class

IMS and SDP


Big Forces

PEOPLEOne World CultureTechnology SavyOpportunist

BROADBANDEverywhereAlways onCheap

DEVICEConnectedUbiquitousFancy

SERVICEPersonalizedInnovativeOn demand


Market figures• 6.7billion people ww – 115 billion have ever lived on earth - • The population of the world reached 1 billion in 1804, 2 billion in 1927, 3 billion in 1960, 4 billion in 1974, 5 billion in 1987, and 6

billion in 1999. • The population of the world is projected to reach 7 billion in 2012, 8 billion in 2025, and 9 billion in 2040. • 4.5billion mobile users in the world• 70% are prepaid• 17% use smartphone• 1 billion have no bank account • by 2011, mobile business could be 1 trillion $, voice would be 69%, messaging $116B

• Facebook as 300 000 users, was nber 1 site visited at Christmas 2009• Apple appstore download reached 3 Billion on Jan 4, 2010

• Ellen de Generis has more twitter followers than population of Ireland, Norway and Panama• Wikipedia has 13 million articles• There are about 200 million blogs• Google says that 78% of consumers trust peer recommendation• 1 million books are published every year• Americans have access to … 1 billion web pages, 200 TV channels, 5500 newspapers, 300 000 mobile

apps, etc • YouTube, Myspace, facebook get 250 million visitors every months • Top 3 US TV get 10 million visitors every month


Market figures (2)• Number of PCs ww over 1Billion and to hit 2B by 2015 • 15 billion intelligent, connected devices by the year 2015¹ - IDC Jan09• capacity in broadband access networks to homes and businesses must expand by a factor of

between 10 and 100 over the next few years • by 2015 annual U.S. Internet and IP traffic will reach 1,000 exabytes, or one zettabyte, which is

one million million billion bytes of data. A zettabyte is roughly equivalent to 50 million Libraries of Congress

• AT&T CTO John Donovan disclosed that Wireless Data Volume growth for the company stands at 4932% over 12 quarters – oct 09

• FTTH : a 100 trillion investment opportunity

• By 2015, 40% of workers in the US will be remote from home (Wendell Cox)• most operators still earn 70% of their revenue from voice and SMS services• 2009 will generate around 4.5-5 trillion SMS messages across the globe

• Revenue from mobile IMS (IP Multimedia Subsystem) sales is expected to increase more than 100% over the next five years, according to ABI Research. Approximately $8.4 billion was spent on IMS during 2009. According to principal analyst Aditya Kaul, that figure will rise to $17.3 billion in 2014.

• a group of operators and OEMs -- AT&T, Orange, Telefonica, TeliaSonera, Verizon, Vodafone, Alcatel-Lucent, Ericsson, Nokia Siemens Networks, Nokia, Samsung and Sony Ericsson - has agreed on the "One Voice Profile," a standard that defines a viable solution for voice in LTE

• the number of bytes of data traffic carried by mobile packet core networks worldwide will result in a yearly doubling of data traffic from almost 400 petabytes (400 million gigabytes) a year in 2009 to almost 2,000 petabytes (2 billion gigabytes) a year by 2011, bypassing the estimated volume of voice traffic (1,200 petabytes).“


3G and IP Multimedia Subsystem (IMS)

MarketEvolution Overview


Agenda

• Network evolution : 2G to 3G and LTE • Services versus Speed• ARPU, OPEX and Capex• Services• IMS introduction • LTE and IMS• IPTV and IMS• Cloud, M2M, AppStore, Smart Grid


802.11n

(smart antennas)802.11

Mesh extns.

Local A

rea

Fix

ed

Wid

e A

rea

Mob

ile

Covera

ge/M

ob

ilit

y

Metr

o A

rea

Nom

ad

ic

802.16

(Fixed LOS)

802.16a/d

(Fixed NLOS)

802.11b/a/g

Mobile Industry

Fixed Wireless Industry

Data Rates (kbps)

3GPP2CDMA

2000-1X

HRPDA1x

EVDO1x EVDV

Rel. C

1x EVDV

Rel. D

GSM UMTS HSPAGPRS EDGE LTE 3GPP

MOBILE BROADBAND

DSL ExperienceDial Up

Higher Data Rate / Lower Cost per Bit

802.16e

(Mobile WIMAX)

Going to 4G

4G AirInterface

s

April 11, 2023


Different technologies

Code division multiple access

Orthogonal Frequency Division Multiplexing

Time division multiple access (US)


TDMA – IS 136 (US)


TDMA - GSM


CDMA – IS 95


Different technologiesPhones for Europe + US => at least dual band …


Evolution

GPRS : 171kbps (real : 30 kbps)EDGE : 177kbpsEDGE + GPRS = E-GPRS : 300 kbpsUMTS : 384 kbps ( 1900-2000 MHz) HSPDA : 1.8MbpsLTE: 40Mbps (theory : 250 Mbps)


Towards LTE

HSDPA (High-Speed Downlink Packet Access ) : 1.8, 3.6, 7.2 and 14.4 Mbps – HSDPA+ : 42MbpsHSOPA (High Speed OFDM Packet Access) : 100Mb downlink, 50Mb uplink

Latency could be as low as 20ms

LTE

http://fr.wikipedia.org/wiki/Orthogonal_Frequency_Division_Multiplexing


Comparison of Mobile Internet Access methods

Standard Family Primary Use Radio Tech Downlink (Mbps)

Uplink (Mbps)

802.16e WiMAX Mobile Internet MIMO-SOFDMA 70 70

HIPERMAN HIPERMAN Mobile Internet OFDM 56.9 56.9

WiBro WiBro Mobile Internet OFDMA 50 50

iBurst iBurst 802.20 Mobile Internet HC-SDMA/TDD/MIMO 64 64

EDGE Evolution GSM Mobile Internet TDMA/FDD 1.9 0.9

1xRTT CDMA2000 Mobile phone CDMA 0.144 0.144

UMTS W-CDMAHSDPA+HSUPA

HSPA+

UMTS/3GSM Mobile phone CDMA/FDD

CDMA/FDD/MIMO

0.38414.442

0.3845.7611.5

UMTS-TDD UMTS/3GSM Mobile Internet CDMA/TDD 16 16

LTE UMTS UMTS/4GSM General 4G OFDMA/MIMO/SC-FDMA (HSOPA)

>100 >50

http://en.wikipedia.org/wiki/802.16e

http://en.wikipedia.org/wiki/WiMAX

http://en.wikipedia.org/wiki/HIPERMAN

http://en.wikipedia.org/wiki/OFDM

http://en.wikipedia.org/wiki/WiBro

http://en.wikipedia.org/wiki/OFDMA

http://en.wikipedia.org/wiki/IBurst

http://en.wikipedia.org/wiki/HC-SDMA

http://en.wikipedia.org/wiki/Time_division_duplex

http://en.wikipedia.org/wiki/MIMO

http://en.wikipedia.org/wiki/Enhanced_Data_Rates_for_GSM_Evolution#EDGE_Evolution

http://en.wikipedia.org/wiki/GSM

http://en.wikipedia.org/wiki/Time_division_multiple_access

http://en.wikipedia.org/wiki/Frequency_division_duplex

http://en.wikipedia.org/wiki/1xRTT

http://en.wikipedia.org/wiki/CDMA2000

http://en.wikipedia.org/wiki/Code_Division_Multiple_Access

http://en.wikipedia.org/wiki/UMTS

http://en.wikipedia.org/wiki/HSDPA

http://en.wikipedia.org/wiki/HSUPA

http://en.wikipedia.org/wiki/HSPA%2B

http://en.wikipedia.org/wiki/UMTS


http://en.wikipedia.org/wiki/Frequency_division_duplex



http://en.wikipedia.org/wiki/Time_division_duplex

http://en.wikipedia.org/wiki/3GPP_Long_Term_Evolution

http://en.wikipedia.org/wiki/OFDMA


http://en.wikipedia.org/wiki/SC-FDMA

http://en.wikipedia.org/wiki/HSOPA


3GPP requirements per Service

Ex: 1st personshootergame


Comparison of latency

What is Latency?1. The time it takes for a packet to cross a network connection, from sender to receiver. 2. The period of time that a frame is held by a network device before it is forwarded. Two of the most important parameters of a communications channel are its latency, which should be low, and its bandwidth, which should be high. Latency is particularly important for a synchronous protocol where each packet must be acknowledged before the next can be transmitted.

Ex- Latency for satellite connections is very high due to the distance the satellites are from earth. One-way systems typically get pings in 450ms about average and two-way systems in 850ms about average. -> ok for internet, IMS (ex:msn) but not for shooting games for instance, or VOIP (some companies have enhanced that though to provide VOIP over satellite)

For IP telephony to be successful, VoIP latency target is 150ms or less

http://www.dictionary.com/search?q=packet

http://www.dictionary.com/search?q=bandwidth

http://www.dictionary.com/search?q=synchronous

http://www.dictionary.com/search?q=protocol


Average data transfer rates*

WiMAX

HSDPA

EV-DO

UMTS

EDGE

CDMA 1X

GPRS

60 kbps

115 kbps

256 kbps

400 kbps

1.0 Mbps

4.0 Mbps

35 kbps

aacPlus v2

32 kbps

aacPlus

64 kbps

AAC/WMA

128 kbps

MP3

160 kbps

LTE

802.11g

4.0 Mbps

14.4 Mbps

MP3 song

11 mins

6 mins

3 mins

2 mins

38 secs

10 secs

18mins

10 secs

3 sec

0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 (MB)

MOTOROLA, the Stylized M Logo, and MOTOWI4 are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006

Wireless Technology Transfer Rates

Encoding options effect quality and size

128kbps – 192kbps typical

LTE will deliver a very useable mobile broadband experience

April 11, 2023


Capacity & Efficiency

20 April 11, 2023

HSPA mWiMAX LTE

Peak Data Rate

5+5MHz paired FDD channel

16QAM / QPSK – 3/4

Raw: 14.4 / 5.7 Mbps

Useful: 10.8 / 4.3 Mbps

20MHz TDD channel, DL:UL=2:1

64QAM / 16QAM – 3/4

Raw: 56 / 18.7 Mbps

Useful: 42 / 14 Mbps

20+20MHz paired FDD channel

64QAM / 16QAM – 3/4

Raw: 100 / 50 Mbps

Useful: 75 / 37.5 Mbps

Spectral EfficiencyRaw: 2.88 / 1.15 bps/Hz

Useful: 2.16 / 0.86 bps/Hz

Raw: 4.2 / 2.8 bps/Hz


Raw: 5 / 2.5 bps/Hz


VoIP Performance

12 concurrent users/cell/MHz**

430 km/h with guaranteed QoS*

16 concurrent users/cell/MHz**

Focus on nomadic mobility, also vehicular speeds up to 120 km/h

24 concurrent users/cell/MHz** (NGMN: 60-80, UMB: 50+)

350 km/h target speed

Scheduling

Decentralised fast scheduling and retransmission, proportional fair scheduler – exploit short-term variations (channel dependent scheduling for multi-user diversity gain) but maintain long-term fairness

Fast data scheduling, DL and UL, dynamic resource allocation, QoS oriented, frequency selective scheduling; current implementations may require increased interference margins

Efficient scheduling / data multiplexing, ~100% efficiency target (channel and queue aware scheduling in frequency or spatial domain)


LTE trial – Telia Sonera

• Launched by TeliaSonera in December 2009 (only in Oslo and Stockholm for the beginning), the world’s first commercial 4G / LTE network

=> doesn’t seem to be as awesome as users have expected.

• Modem : Samsung GT-B3710 LTE modem – the only LTE modem available at the moment.

• Downlink : 12Mbps• Uplink : 5 Mbps=> Quite disapointing, tests were expecting 100

Mbps

http://www.unwiredview.com/2009/12/14/teliasonera-launches-4g-lte-network-samsung-gt-b3710-lte-dongle/


LTE Mobility Applications

24 April 11, 2023


Other 4G experimentations

• Ex Wimax (802.16), iBurst (802.20)...

• Samsung did a wireless connection at 100 Mb/s in a bus driving at 60km/h.

• NTT DoCoMo in Japan has transmitted data at 5gb/s on his future 4G network,1300 times faster than the 3.5G launched in japan in 2006.

• With 4G, you could transfer a 2h movie in less than 10 secondes !

http://fr.wikipedia.org/wiki/Wimax

http://fr.wikipedia.org/wiki/IBurst


Migration Timeline from Circuit switching (CS – ss7)

to Packet Switching (PS -IP)


IMS

IP Multimedia Subsystems


IMS in UMTS Rel 6

• Presence and Group management• Conferencing• Instant Messaging• Push to talk over cellular• Interworking with IP and CS networks• Lawful intercept• Support for public service identities• Support for interworking with IPv4 endpoints

=> Key element is Group Communication


UMTS Rel 7.


IMS market size

Informa IMS - IMS market to Reach $4.5B by 2010 - source Informa March 06 - 39 million users will adopt IMS-based services in the fixed market, by 2011. This compares with the 188 million in the mobile sector. Key early services will include VoIP and IPTV in the fixed environment and Push over Cellular and Instant Messaging in the mobile market

Source : Venture, August 2005

= 2.6B$ in 2008

http://www.tmcnet.com/tmcnet/snapshots/snapshots.aspx?Company=IPTV


Market forecast – Aug 09


IMS Market – Nov 09 update


Key highlights• led by continued adoption of VoIP services around the world and by

service providers migrating their VoIP networks to IMS • Worldwide sales of IMS equipment jumped 108% between 1Q09

and 2Q09, to $164 million • While Ericsson has long led the IMS market in overall number of

network deployments, Huawei, Nokia Siemens, and Alcatel-Lucent are providing serious competition

• Fixed-line VoIP remains the primary application deployed over IMS, with high levels of adoption in EMEA

• Mobility leads the way for future applications enabled by IMS networks – Top applications service providers plan to implement include FMC,

mobile presence, and mobile messaging• 3Q09 carrier VoIP and IMS markets holding steady with our

expectations. • "Mobile operator migration to IP and adoption of RCS will drive IMS

deployments over the next four to five years."


market


RCS market


IMS Architecture overview


Data revenues continue to grow

41 April 11, 2023


WW Mobile BB ARPU ($USD)

42 April 11, 2023


Capex-Opex versus Revenuesdrives IMS

Time

Dolla

rs

Revenue

Expenses

Invest to Save

Invest to Grow

Source: BT Group CTO Matt Bross

SDP & IMS

SDP & IMS

IMS


standards activities

An open architecture for communication

services

Next GenerationNetworksI M S

EnterpriseCommunication

Mobile WebInitiative

Mobility

Applications

Coexistence

NGN

Integrated servicedelivery plane

Multimediaconnectivity

Adaptiveplatforms

Organization for the Advancement of Structured Information Standards

Telecommunications Industry Association

3rd G Partnership Project

Internet EngineeringTask Force

Telecommunications and Internet converged Services & Protocols for Advanced Networking

European Telecommunications Standards Institute

input input

dri

ve

dri

ve

Joined April 2005

TR45.2

=> Fixed and Mobile networks adopt IMS

http://www.ecma-international.org/default.htm

http://www.omg.org/

http://www.uml.org/

http://www.openmobilealliance.org/index.html

http://images.google.com/imgres?imgurl=www.airvananet.com/images/level2/products/3gpp2.jpg&imgrefurl=http://www.airvananet.com/products/total_solution_partners.shtml&h=102&w=302&prev=/images%3Fq%3D3gpp2%26svnum%3D10%26hl%3Den%26lr%3D%26ie%3DUTF-8%26oe%3DUTF-8

http://www.saforum.org/

http://www.ipv6forum.org/


IMS Drivers and Caveats

45 April 11, 2023

• Data obtained from Frost &Sullivan Report “ IMS Ready for Primetime” – Feb. 07


Viable IMS Applications by Segment

Application %** Wireless Wireline Cable

FMC – Seamless Roaming 75% X X

Instant Multimedia Messaging 73%X

XX

Video Telephony (mobile video/TV) 68% X X X

IP - Centrex 55% X

Video Streaming (Push to see,mobile video,etc.)

48%X X X

Interactive Gaming 38% X X X

Push to Talk (POC) 33% X

Rich Voice (enhanced QoS) 32% X X X

Audio Streaming 29%X X X

Location Services 28% X

Push to talk enhanced (QoS) for Enterprise

------X

Cable Applications – Caller ID, Presence change, etc.

------X

46 April 11, 2023• Data obtained from Frost &Sullivan Report “ IMS Ready for Primetime” – Feb. 07


Application prices


Phased deployment of IMS

1 2 32005–2007 2006–2009 2010+

Marketstate

What?

Why?

‘The bandwagon rolls’

Emerging; first-moveradvantage being sought

‘IMS becomes real’

Early; some benefitsare demonstrated

‘Towards the 4G vision’

Stable; full IMS benefitsbecome realisable

Some initial mobiledeployments, but services limited in subscriber reach.

Likely initial focuson business customers

Operator interworkingand significant IMS-capable

service deployments. Broader range of

agreements spanningfixed and mobile

Broad interconnection andavailability of IMS servicesacross all fixed and mobile

networks for voice and data.VoIP over mobile brings all

services into IP domain

Limited handset availability.Initial technology supplier

directions and partnershipsare enterprise-focused.

Simplest IMS services aremore of value to businesses.

Billing, customer careand user information

issues start to be dealtwith consistently. Solution

maturity brings mainstreammarket online

Mobile VoIP QoS issues dealt with. Now two distinct ‘horizontal’ propositions inboth fixed and mobile: one

based on services, the other on access

Source: Ovum


Moving to 4G


LTE and IMS

Marie-Paule Odini – HP – Telecom Master 51 September 28, 2009

IMS and LTE

Pyramid Research – May 2009Source for Market Segment Revenue: Infonetics 09


Devices

MWC – Huawei1st triple-mode LTE modem. E398 LTE device is backwards compatible with 3G UMTS and 2G GSM technology.

MWC – SamSung LTELaptop N150 using Samsung own LTE chipset

LG LTE Modem gets japanese Certification. LG already got FCC certification with 2 other LTE modem

Samsung LTE dongle Available for Telia Sonera


LTE topology


Only Data Voice goes to circuit switch


Voice & Data on LTEVia IMS

+ VCC


IPTV and IMS

The Quad Play : * fixed

* mobile * internet

* IPTV


Market size


IPTV in europe

Note – Parks and Associates target 27M in 2011


IPTV middleware vendors (1)Global Middleware Rankings

by Deployed Subscribers

RankComany

1 Thomson

2 Cascade

3 Alcatel-Lucent

4 UTStarcom

5 Siemens

6 Motorola

7 Orca

8 Minerva

9 Netgem

10 UIEvolution

11 Tandberg

12 Kasenna

13 Oki

14 Microsoft

Source: Market Leaders Report, March 2007 Copyright © 2006 MRG, Inc.


IPTV middleware vendors (2)• Alcatel-Lucent MiViewTV, • Cascade QualiTView, • Espial Evo, • Kasenna LivingRoom, • Microsoft Mediaroom (formerly

Microsoft TV IPTV Edition), • Minerva Networks iTV Manager, • Nokia Siemens Networks’ Myrio

platform, • Orca Interactive RiGHTv, • Quative TV Service Delivery

Platform, • SeaChange TV Platform, • Thomson SmartVision TV, • UTStarcom RollingStream.

Microsoft Mediaroom

Evolution of MSTV edition platform. announced on June 18, 2007 , has been adopted by AT&T (U.S.), BT (UK), SingTel (Singapore), T-Home (Germany) and Reliance (India) as their IPTV delivery platform. The software is slated to be ported for the Xbox 360 platform soon.

http://en.wikipedia.org/wiki/June_18

http://en.wikipedia.org/wiki/2007

http://en.wikipedia.org/wiki/Xbox_360

http://upload.wikimedia.org/wikipedia/en/8/85/Mediaroom.jpg


IPTV

Fig. 1 System structure of IPTV


IPTV and IMS : possible scenarios

• 1) basic caller ID on IP TV screen• 2) actions upon receipt of caller ID

– Pose current channel or record current channel etc• 3) IMS service being sent to IPTV screen when on

– Ie karaoke/birthday greeting – check if IPTV on, if yes, fwd to IPTV screen

• 4) Parent remote approval– Kids home, want to watch a program with parental control,

request sent to SDP-IMS to check parent approval via SMS, IM or phone call and DTMF approval

• etc


IMS integration with IPTV

Caller ID


Other scenario:remote approval


M2M


M2M Market Dynamics: sizes & trends

55M SIM cards in 2009 to 180M in 2013 at 30% CAGRVery little reliable ARPU price point (between $4.5 and $30 a month),leading to a market size ranging between $810M and $5.4B in 2013

(source: Berg Insight)

In 2008, M2M market is composed as:■ $2.4B for wireless SP,■ $6.4B for vertical platform & components■ $43B for value added services (applications)

with a CAGR over 30% in all segments

(source: Harbor Research institute)

■The M2M solution market is organized in silos with specialized players, devices and extremely fragmented value chain and high costs per device

■The emergence of IP-enabled smart grid and sensors, evolution of standards and new domains of application will help breaking silos leading to consolidation and more compact value chain


Market Dynamics: segmentsSmart Metering

Monopolize most of industry’s attention due to size of opportunityStill non-proven market for Communication Service Providers.Very little added value.Government or Regulatory driven opportunity

eHealth

keep dependant people (elderly, children, sick…) safe at homeMid-term opportunity (2-3 years)Complex value chain. Price point$1 per day per monitored pathology

Home / Building automation

Leverage SP presence in homes (through STB)Home security (video surveillance, fire/flood prevention, intrusion detection…)Home (appliances control, energy consumption monitoring…)

Transportation

Current M2M business is here – mostly fleet managementDedicated On Board Unit (GPS + SIM) and application infrastructure on top of existing cellular infrastructure

Urban Management

Better use of collective resources (lights, waste collection, cities…)Research area for future use of M2M infrastructure when deployedTI and Orange are very active in that domain

M2M platforms

M2M requires an adaptation of OSS and BSS systems of SPDevice proliferation will incur major transformation in the communication infrastructure

Marie-Paule Odini – HP – Telecom Master 71

Digital ContentManagement

VideoSurveillance

PCs

WIFI LAN

ZigBee LAN SmartPlugs

Smoke detector& Heat sensor

Motiondetectors

Temperature &Humidity sensor

Windows/doorscontactors

M2M

Temperature

Lights

Appliances

MeteringEnergy consumption

Fire Detection

Intrusion detection

Storage

Accounting

ContentApplications

Identity Devices

Application Infrastructure

End UserDoctor / HospitalPolice

Telecom Infrastructure

Gateway

Gateway

Street lightsmanagement

Waste collection

management

Public transportationmanagement

Air Quality

Control

City Hall

Local authorities

Call Center

Healthcare


Cloud - SaaS


Beyond Software-as-a-Service

Page: 73Source: Saugatuck Technology

Wave III: 2008-2013Workflow-Enabled

Business Transformation

Beyond Software-as-a-Service: Cloud Computing

Wave I: 2001-2006 Cost-Effective

Software Delivery

Ad

op

tio

n

Low

High

Wave II: 2005-2010Integrated

Business Solutions

SaaS 1.0

Early SaaS Adoption• Stand-alone Apps• Multi-tenancy• Limited Configurability• Focus on TCO / rapid deployment

Mainstream SaaS Adoption• Integrated w/ Business• SaaS Integration Platforms • Business Marketplaces and SaaS Ecosystems• Customization Capability• Focus on Integration

SaaS 2.0

Ubiquitous SaaS Adoption• Focus on Business Transformation• ISV to SaaS Enablement • Server and Application Virtualization• SaaS Development Platforms (PaaS)• Public Cloud Infrastructure (IaaS)• Cloud Collaboration Platforms• Customized, Personalized Workflow

2006 2007 2008 2009 2010 2011 2012 20132004 2005 2014 2015 20162003

Cloud Computing

Post-SaaS Adoption• End-to-End Cloud Business Processes• Intelligent Hubs Linking Platforms• Virtualization on Mobile Devices• Elastic Cloud Infrastructure• Standards for Workload Portability• SLAs for Composite Service Offerings• Support at Business Process Level

Wave IV: 2011-2016Measured, Monitored, Managed

Business Processes

The focus of SaaS shifts over time from cost-effective delivery of stand-alone application services (Wave I), to integrated business solutions enabled by web services APIs and ESBs (Wave II), to workflow- and collaboration-enabled business transformation (Wave III), leading to measured, monitored and managed business processes (Wave IV).

By 2012, Cloud Computing will capture at least twenty five percent of IT spending growth.


SaaS Technology Considerations

Page: 74

Technology Considerations United States Europe AsiaRobust backup/recovery capabilities 69.8% 61.0% 73.5%Robust disaster recovery capabilities 67.8% 57.6% 71.8%Software development platform & tools 51.4% 49.9% 63.5%Web Services API 49.0% 46.6% 61.7%SLA compliance data 45.5% 47.8% 59.1%SOA architecture 40.6% 42.5% 56.0%Display data on mobile devices 37.7% 46.7% 53.7%Multi-tenancy based solution 32.4% 42.1% 55.9%

Support for Web 2.0 mashups 37.2% 41.4% 55.0%Update data via mobile devices 34.3% 45.1% 52.4%Appliance form factor 24.9% 41.9% 53.0%

Source: Saugatuck Technology Inc., 2009 SaaS Survey (Dec ‘08), N=1788


Chart: 75

In 2009: Top 3 SaaS Solutions by Company Size100-300 300-500 500-1000 1000-2500 2500-5000 >5000

Collaboration Procurement & Sourcing

Collaboration Treasury & Cash

Management

Mobility Management

Time & Labor Management

Customer Service

BI & CPM Customer Service

Talent & Performance

Mgt

Talent & Performance

Mgt

Collaboration

Mobility Managem

ent

Sales Force

Automation

Mobility Managem

ent

Collaboration

ERP / Manufactu

ring

BI & CPMThru 2011: Top 3 SaaS Solutions by Company Size

100-300 300-500 500-1000 1000-2500 2500-5000 >5000

Collaboration Treasury & Cash

Management

Collaboration Collaboration Collaboration Collaboration

Customer Service

Collaboration Customer Service

HR/Benefits Customer Service

Time & Labor Management

Finance/Accounting

E-Commerce Finance/Accounting

Finance/Accounting

HR/Benefits HR/Benefits

Saugatuck Insight: In 2009, Collaboration, Mobility Management, Customer Service and Talent & Performance Management are top priority SaaS purchases. However, through 2011, Collaboration, Customer Service, Finance / Accounting and HR Benefits are the top priority SaaS solutions – reflecting a growing shift in demand over time to core business systems. Source: Saugatuck Technology Inc., 2009 SaaS Survey (Dec ‘08), N=1788

Top 3 SaaS Solutions by Company Size


AppStore


Phone shipment - %

• 1- Nokia – 38.5%

• 2- Samsung – 19.5%• 3- LG – 11%• 4- Motorola – 5.5%• 5- Sony Ericsson –

5.1%

• 6- Apple – 2%


Phone market profits

Estimates say that RIM + Apple will reach 5% of Smartphone ww market in 2009But 58% of operating profits – mainly due to wireless operators subsidies (400$ for iphone and 100-200$ for RIM)


Iphone app prices – Aug 09

Most apps between 0.99And 2.99$

1.5 billion downloads on the Appstore … iphone? iTouch? Ipod ? Free ?


Mobile application market

20 billionDownloadsBy 2014 !

25 billion revenues By 2014 !

= = 1$ average per app download ??

Marie-Paule Odini – HP – Telecom Master 83

App-Store business model

• Apple Iphone : store, SDK, 1 device, revenue sharing 70% for developers, 72000 apps

• Android : OS opensource, SDK, store, revenue sharing 70% for developers -> tight to multiple handset, gaming platform, GPS etc + Google Apps model/free/ad model

• Nokia-OVI : store, SDK, 1 device N97, revenue sharing? (store + Devt environment launched in May)

• Opera : opensource browser,SDK, store, multiplatform – store can be downloaded on SP premises and SP controls the store content + business model

• RIM : store/few devices blackberry – store + dev program to be launched in March – 80% for developers, 20% for others (incl operators)

• Samsung : app store + dev SDK – now• Microsoft : windows mobile 6.5 – app store + devt

program – soon• Getjar : free apps, ? Business model


Android developers & market

Google Android OS now open source – SDK for developers and device handset vendors


T-mobile, android & intelligence


OVI by Nokiadevelopers

desktop

Nokia AppsStore


BlackberryCool Appstore

Minimum price : 2.99$ , max 999.99$Launched May 09 - 2,000 applications available in July 09


Microsoft Mobile appstore


Handango platform-16,000 content providers(ie app developers )-9 platforms supported-7 years commercial usage-Millions of users-140,000 apps-15,000 apps for blackberry


GetjarEnd User

Developer

Beta TesterFree apps

Many platforms


Qualcomm Plazza Retail multi OS/device & Mobile

http://plaza.qualcomm.com/about.html

http://plaza.qualcomm.com/about.html


New ipaq application storeaug 09


Appstore models


Smart Grid


What is Smart Grid ?

• A smart grid delivers electricity from suppliers to consumers using two-way digital technology to control appliances at consumers' homes to save energy, reduce cost and increase reliability and transparency.

• Such a modernized electricity network is being promoted by many governments as a way of addressing energy independence, global warming and emergency resilience issues.

• Smart meters may be part of a smart grid, but alone do

not constitute a smart grid.

http://en.wikipedia.org/wiki/Grid_%28electricity%29

http://en.wikipedia.org/wiki/Energy_security

http://en.wikipedia.org/wiki/Global_warming

http://en.wikipedia.org/wiki/Resilience


Smart Grid ww market


Smart Grid business (B$)


Vendors … some big names

• IBM - 1st positioned on Smart Grid. Signed Malta, Australia, a danish electric car project etc

• Cisco “EnergyWise” for green building etc – on Catalyst

• SAP bought ClearStandards, created a Carbone dashboard with StreamServe - targets governments RFP

• Oracle bought SDL WorldGroup and Lodestar and offers a complete SW suite for electric utilities

• Google “Powermeter” - http://www.google.org/powermeter/index.html

Free dashboard to monitor your home electrical consumption -

http://www.google.org/powermeter/index.html

http://www.google.org/powermeter/index.html


Cisco EnergyWise - https://www.cisco.com/web/strategy/energy/smart_grid_solutions.html#~1

• The first version of EnergyWise, available now, will run on Cisco Catalyst 2xxx and 3xxx Series switches and monitor and control IP phones, access points and any network-attached device running off Power over Ethernet. A second release this summer will see it also controlling other network-attached devices, such as PCs, and running on Catalyst 4500 Series switches. And within about 12 months it will work with a wide range of heating, ventilation and air conditioning systems and operate on Ciscoâ€™s flagship Catalyst 6500 Series switches.

• EnergyWise is already being used by Cisco customers such as Lauth Property Group in the United States, the Ministry of Education in Portugal and Birmingham City Council and the John Lewis Partnership in the United Kingdom. Plus this is an eco-friendly technology that will get a green light from the financial director: EnergyWise is being offered as a free software update and in the 5000-employee company example quoted above Cisco estimates annual savings will amount to more than EURâ‚¬28,000 or USD$37,000.

https://www.cisco.com/web/strategy/energy/smart_grid_solutions.html#~1

http://newsroom.cisco.com/dlls/2009/prod_012709.html




Google PowermeterExample – in the US people can buy a device from a Google device partner and measure their home consumption with Google powermeter, including on your iphone or Android phone with iGoogle -

Example – in the US people can buy a device from a Google device partner and measure their home consumption with Google powermeter, including on your iphone or Android phone with iGoogle -

http://www.theenergydetective.com/ted-5000-overview.html


200$200$Google has also signed a number of

partners :

8 partnership with US and Indian Utilities , incl San Diego for 1.4Million

houses – 572M$ project

Google has also signed a number of partners :

8 partnership with US and Indian Utilities , incl San Diego for 1.4Million

houses – 572M$ project








Oracle• Oracle’s Smart Grid Software Details • Oracle’s smart grid software unifies information from various

segments of the Smart Grid network, including service delivery, customer interaction and consumer energy usage. Components of Oracle® Fusion Middleware underlie these applications with processes that help integrate and manage large meter data batch files with Oracle Data Integrator or automate meter and sensor data filtering and front-end processing using Oracle Complex Event Processing. The solution also provides standards-based integration with a technology infrastructure that includes Oracle® Database, as well as software for project management and enterprise analytics. Oracle’s smart grid software includes the following solutions:

• Oracle® Utilities Network Management System – Integrates with advanced metering infrastructure (AMI), allowing utilities to proactively respond to outages and be more precise when providing consumer alerts and notifications – enabling the smart meter to send a “last gasp” message to report a power loss thus eliminating the need for a customer to report the outage. Oracle Utilities Network Management System also supports automated isolation of faulted feeder sections and the re-energizing of un-faulted sections, minimizing sustained outages. Its integrated distribution capability supports the continual assessment of power delivery and available feeder capacity in a distribution network that optimizes operations.

• Oracle® Utilities Customer Care and Billing – Allows utilities to harness the benefits of new smart grid technologies and AMI, such as two-way communications, to better contain operational costs and control consumer energy demand through conservation and time-based pricing programs, as well as improve customer service and environmental awareness. It can provide customers with a clear picture of the relationship between their consumption and environmental impact, then offer service options to help change behavior.

• Oracle® Utilities Load Analysis – Performs peak load analysis, including coincidental peak demand analysis by customer rate class. This solution also balances premise level loads to system loads, incorporating variable,fixed losses and unaccounted for energy.

• Oracle® Utilities Work and Asset Management – Provides complete asset lifecycle management, which can ultimately extend the life of aging assets, enable utilities to manage network renewal projects, and enhance cost control and visibility while improving system reliability and customer service. In addition, by monitoring and performing maintenance on a timely basis, utilities can reduce the environmental impact resulting from equipment failure.

• Oracle® Utilities Mobile Workforce Management – Supports efforts to ensure service availability and automate field operations via dispatch, scheduling and routing. It provides field workers the optimal route with the least mileage and fewest truck rolls, which helps reduce fuel consumption, highway congestion and tailpipe emissions.

• Oracle Utilities Meter Data Management – Provides a centralized, robust system to support smart grid and green initiatives by connecting AMI usage data and presentment tools, so consumers can view their usage – allowing them to make informed conservation decisions. Utilities can also configure the application to support demand response programs including: customer recruitment, event planning, event notification and compliance.

• Oracle® Hyperion Performance Management applications and Oracle® Primavera applications – Leverage comprehensive performance and project management functionality to enable the planning, scheduling and installation of utility-controlled renewable devices – such as solar panels on homes and buildings.

• Oracle Database – Scales to tackle exponential growth in data and enables utilities to more effectively manage network operational data to improve performance.

• Oracle Governance, Risk and Compliance – Simplifies compliance with NERC (North American Electric Reliability Corporation) and FERC (U.S. Federal Energy Regulatory Commission) with an enterprise GRC platform for standards and policy documentation; risk-based assessment; and closed-loop remediation, certification, and reporting. Integrated controls monitoring also enforce segregation of duties to reduce the risk of improper access and fraudulent activities.


Smart Grid in Europe & France• The industry said the EU's commitments

to reduce CO2 emissions by 20% and produce 20% of total energy from renewable energy sources by 2020 would prove challenging for the electricity grid, requiring as much as 35% of electricity to come from renewables. Moreover, it expects the introduction of electric cars to put the grid under further pressure in future.

• The EU's third energy liberalisation package, agreed in March, paves the way for smart grids by requiring member states to introduce smart meters that allow consumers to monitor their own electricity consumption in real time (EurActiv 25/03/09). At least 80% of consumers should be equipped with intelligent metering systems by 2020.

• http://www.euractiv.com/en/energy/power-sector-calls-smart-grid-support/article-182541

In France, ERDF has launched a pilot with 300 000 smart meters “linky”

In France, ERDF has launched a pilot with 300 000 smart meters “linky”


Smart 2020 • Smart 2020 - Smart grids: Reducing T&D losses in

India’s power sector by 30% is possible through better monitoring and management of electricity grids, first with smart meters and then by integrating more advanced ICTs into the so-called energy internet. Smart grid technologies were the largest opportunity found in the study and could globally reduce 2.03 GtCO2e , worth ¤79 billion ($124.6 billion). http://www.smart2020.org/_assets/files/01_Smart2020ReportSummary.pdf


Other links• Energy Smart Miami – 200M invest over 2 years

http://www.energysmartmiami.com/ • European Technology platform - http://www.smartgrids.eu/ Note : Grenoble is one of the European City involved in this project• UK - Winchester-based Arqiva, which provides communications

systems, will use the smart metering technologies of Raleigh-based Sensus. Under the partnership, Arqiva will implement a long range radio-based communications network for British utilities.

• Schneider-electric (Grenoble/France – 18B euros) – world leader of power distribution and control systems - buying Areva T&D, to reinforce its Smart Grid strategy - http://www.schneider-electric.com/documents/presentation/fr/local/2009/12/Areva_D_presentation_fr.pdf


European Technology Platform

Ex: Working Group “Operations” - http://www.smartgrids.eu/?q=node/61 Ex: Working Group “Operations” - http://www.smartgrids.eu/?q=node/61

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