IMS Challenges: Integration, Migration and creation of...
Transcript of IMS Challenges: Integration, Migration and creation of...
IMS Challenges:
Integration, Migration and creation of Sustainable businesscreation of Sustainable business
Marc Jadoul
Sophia Antipolis, 24 November 2010.
ServCo
Application
Eco-system
Vision Convergence
Business Case
TDM
ValueApplicationEnablement
SDP
IMS is a Journey, Not a Destination (John Delaney, OVUM)
IMS
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OpCo
ServCo
Operational
Excellence
Execution
All-IP
TDM
LTE
Broadband
RCS
Technology
High LeverageNetwork
IMS
Challenge #1
Mitigating IMS Integration Costs and Risks
Multi-vendor platforms interoperability
End-to-end functionality, scalability, security and QoE
OSS/BSS, applications, CPE and clients integration
Network and software configuration management
Dealing with multi-vendor team dynamics
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Dealing with multi-vendor team dynamics
Reducing costs & risks of project delays
Labs, methodologies & tools for testing & validation
Expertise, experience and facilities are key to integrate complex multi-vendor networks.
A Holistic Approach to Solution Development & Validation
Customer
SolutionDefinition
CustomerValidation &Acceptance
Transition
SI Validation
AcceptancePlan & Design
ValidationStrategy
AcceptanceImplementationAnalysis & DesignIntegr.& Verific-ation
End-to-End
Multi-
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System
Element
System
time
Architecture &High LevelDesign
RequirementsDevelopment
DetailedDesign
Specification Acceptance
Integration
DesignVerification
RequirementsVerification
VerificationPlan &Design
IntegrationPlan
& Design
Implementation
Multi-vendor
What Gets Measured Gets ManagedIMS functional regression testing (POTS & SIP)
Test coverage
Test creation time
20-30 tests 126 tests
1 hour/test 10 minutes/test
Typicalindustry
performance
Measured*Alcatel-Lucent performance
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Test execution time
Test efficiency
Lab utilization
Quality coverage
Reporting
1 person week 1 night
~ 2 tests/hour ~ 25 tests/hour
mostly daytime day and night
human based on MOS KQI
error prone KQI based
(*) Alcatel-Lucent lab results and customer project metrics
Challenge #2
Migrating Network and Subscribers to IMS
Migration from PSTN, NGN and pre-IMS to IMS
Technical vs. commercial migration
Network, site and operations readiness
Minimal impact on service continuity
Migration methodology, processes & tools
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Migration methodology, processes & tools
Resource planning, scheduling and fallback scenarios
Engaging all stakeholders, including regulators and end-users
Predictability and automation are key to execute large scale migration projects.
Distributionframe
Provisioning &
Methodology & Tools for PSTN to VoIMS Migration
Subscriberdata
TDM switch routingdata
legacyEMS/OSS/BSS
OSP data
POTS users
OSP data recordsvalidation & cleansing
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Data migration
Provisioning &synchronization
Physical cutover Re-routing
next genEMS/OSS/BSS
subscriberdata
routingdata
IMS coreMSAN
dataISDN users
IPcloud
What Gets Measured Gets ManagedPSTN to IMS Voice Line Migration
Typicalindustry
performance
Measured*Alcatel-Lucent performance
OSP data correctness
OSP data validation time
~ 85% ~ 100%
4 minutes/line 10 seconds/line
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(*) Alcatel-Lucent lab results and customer project metrics
Data provisioning speed
1st pass-migration yields
600 lines/hour 50,000 lines/hour
98%50-60%
Migration window overnight 24/24
Overall migration cost ~ 70%100%
End-user outage timeduring physical cutover
20 minutes <20 seconds
Challenge #3
Creating a Sustainable IMS Business
Implementing a win-win-win model for Network Providers, Application Providers and End-Users
Enabling applications, exposing and monetizing network assets and user profiles without compromizing privacy & security
Delivering services beyond voice, applications beyond
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Delivering services beyond voice, applications beyond web 1.0/2.0 and enhancing the user experience
Reducing time-to-market while stimulating open innovation and developer eco-systems
A sound business model and go-to-market strategyare key to drive successful commercial launch.
Application Enablers
API Exposure
Device Defragmentation
Application Enablement Leveraging a Service Provider’s IMS Environment
API Provider Tools PrototypingDeveloper Tools PublishingBusiness Tools
API LibraryOpen API Platform
Developer Program
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Content Streaming
Call Control & Routing
Interactive Voice and Video Media
Rich Messaging
Customer Engagement
Location
Subscriber Data Monetization
Advertising & Offers
Payments & Charging
Content Distribution
Converged Policy Framework
Automatic Application Identification
Massively Scalable QoS
Optimized Video Delivery
Application Enablers
High Leverage Network with IMS Core
TranscodingIdentity
Management
Presence
NetworkAddress Book
Etc.
What Gets Measured Gets ManagedConsumer Demand for New Applications and Bundles
Consumer likelihood to sign up for LTE applications
Preferred tariff modelsfor LTE data services
32%
• HSI + top 6 apps• Advertizing• Monthly fee 28€
9% 25%
10% 31%
14% 30%
15% 34%
Enhanced Mobile Video
Multi-Party Video Call
Live Messaging
Next-Generation Music
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(*) “LTE Appeals to European Consumers”, Alcatel-Lucent, Nov 2009
Definitely would sign up Probably would sign up
11%
12%• HSI + top 6 apps• No advertizing• Monthly fee 35€
• HSI + top 3 apps• No advertizing• Monthly fee 28€
7% 21%
11% 21%
8% 25%
8% 26%
9% 25%Multi-Party Video Call
Image-Enabled Search
Location-Based Services
Mobile Video Monitoring
Mobile Gaming
Vision Execution
TDM All-IP
Technology Value
Conclusion
Integration
Migration
Sustainablebusiness
I M S
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Technology Value
OpCo ServCo
There are many challenges ahead on your IMS journey.
Need for a holistic approach and an experienced partner.
Migration
www.alcatel-lucent.comwww.alcatel-lucent.com
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www.alcatel-lucent.com
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