Improving your SEO: Practical steps on how to climb the search engine ladder
-
Upload
richardhill123 -
Category
Marketing
-
view
393 -
download
0
description
Transcript of Improving your SEO: Practical steps on how to climb the search engine ladder
![Page 1: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/1.jpg)
What’s working NOW in SEO and Digital Marketing for
eCommerce stores.
Richard Hill - CEO & Founder
@seotrafficlab
Matt Williamson - Digital Marketing Manager
@williamson_mt
![Page 2: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/2.jpg)
Richard Hill & Matt Williamson
![Page 3: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/3.jpg)
![Page 4: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/4.jpg)
![Page 5: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/5.jpg)
Links, Links
Glorious Links…
![Page 6: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/6.jpg)
Are we moving towards an
Organic Quality Score?
![Page 7: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/7.jpg)
Reducing
Bounce Rate..
![Page 8: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/8.jpg)
Increasing
Site Speed..
![Page 9: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/9.jpg)
People are
impatient!
![Page 10: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/10.jpg)
A one second delay in page response can result in a 7% reduction on conversions.
Sources: Akamai.com, Gomez.com
“ ”
![Page 11: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/11.jpg)
Test
Your Site…
GTMetrix or Google Page Speed Insights
![Page 12: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/12.jpg)
Implement
Caching
Implement
Gzip Compression
Consider a
Content Delivery Network (CDN)
Optimise Your
Images..
![Page 13: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/13.jpg)
Site Speed
Impact
![Page 14: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/14.jpg)
Mobile
OptimisationClient Type/Industry Mobile Tablet
Retail - Clothes 59.35% 85.04%
Retail - Pet 234.83% 214.42%
Construction 102.50% 136.53%
Vehicle Parts 142.86% 108.52%
SEO Traffic Lab 803.39% 1645.83%
Retail - Pet 139.22% 104.40%
Finance 110.50% 99.82%
![Page 15: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/15.jpg)
Make Your Site
RESPONSIVE
One Site
One Product Database
One interface
One SEO Strategy
![Page 16: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/16.jpg)
Social
Networks
Google Plus - 540+ million Total Users
Facebook - 1,310,000,000 billion Total Users
Twitter - 645,750,000 Total Users
Pinterest - 70+ million Total Users
Source: http://www.statisticbrain.comResearch date: 1.1.14
![Page 17: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/17.jpg)
Social
Signals.. +1
Like
Tweet
Pin
![Page 18: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/18.jpg)
Build Your
Audience
Don’t just sell, sell, sell
Interact especially with influencers
Curate content relevant to your niche
Post regularly - consider scheduling tools
![Page 19: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/19.jpg)
Content
Strategy
![Page 20: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/20.jpg)
Types of
Content
![Page 21: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/21.jpg)
Find and
Recreate
![Page 22: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/22.jpg)
User Generated
Content..
![Page 23: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/23.jpg)
Customer REVIEWS
![Page 24: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/24.jpg)
Unique Content
Freshness
Increased
Click Through Rates
Increased
Trust
Natural Language
![Page 25: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/25.jpg)
Takeaways
Bounce Rate
Site Speed
Social Interaction
User Generated Content
Content
Mobile Performance
![Page 26: Improving your SEO: Practical steps on how to climb the search engine ladder](https://reader036.fdocuments.us/reader036/viewer/2022062513/5562d51cd8b42aac778b4946/html5/thumbnails/26.jpg)
Question
Time