Improving Borehole Optical Stratigraphy (BOS) T.J. Fudge Ben Smith Ed Waddington.
Improving and Understanding ED Websites
Transcript of Improving and Understanding ED Websites
Improving and Understanding ED
Websites
GOED Marketing Division
July 28, 2010
Welcome
• Speaking- Evan Davis– 605-773-5042– [email protected]– www.sdreadytowork.com– www.sdreadytopartner.com
Housekeeping
• Slideshare- http://www.slideshare.net/SDGOED
• Questions- feel free to jump in and ask them
Today’s Agenda
• Search Engine Optimization
• Website Analytics• Web/Online
Marketing Trends
Search Engine Optimization
• What is it?
Search Engine Optimization
Search Engine Optimization
• 1. Name of Organization• 2. Variations of your name• 3. misspellings of your name• 4. Add the word economic development• 5. geography name + demographics
-GIS planning
Search Engine Optimization
6. Your geo’s game + business assistance 7. Your geo name + major industry8. Your geo name + business9. Major companies in your area10. Whatever you think will work
-GIS planning
Search Engine Optimization
• NOT a final list– Always changing and evolving– Look into data to see what is coming up on
searches- Take inventory
Search Engine Optimization
• Already doing it!• Fill title pages• Give descriptions
for every photo on webpage
<head><title>TITLE Element - Page Titles</title></head>
Website Analytics
• In the old days…
Website Analytics
Website Analytics
• Visits • Traffic Sources • Content Overview• Entrance sources• Top exit pages• Time on page• Check out data on important pages
Website Analytics
• Visits– good, but not great
Website Analytics
• Traffic Sources– tells where people
came from
Website Analytics
• Content Overview– Tells where people went on your website
Website Analytics
• Entrance sources– Tells what pages people come to site on
Website Analytics
• Top Exit Pages– Tells where people leave site– Bounce rate
Website Analytics
• Time on Page– Great indicator of content on page– More time the better!
Website Analytics
• Check out data on important pages
Website Analytics
• TIPS• make different marketing campaigns you do
have specific URL, such has www.sdreadytowork.com/firemars
• go over you stats on a monthly basis. (gives you insight, now
• set benchmarks and goals (sometimes its difficult with ED sites because there is not a product sold…)
Web/Online Marketing Trends
• E-Mail Marketing
• Social Media
E-Mail Marketing Tips
• Send emails to only people who have given permission
• Build email list• use enticing headlines • Avoid terms/expressions that will
get you blocked
E-Mail Marketing Tips
• Send out timely emails• Email only as much as you can do• Tips, interesting stories, content
that keeps readers • Add pictures, but not too many
Social Media
Social Media
• Questions to ask– What social media tools will work best for me?– Who is my audience?– Can I keep them updated?
Social Media
• TIPS– Be more than a glorified PR machine – Provide relevant news and information to
followers– Engage followers with questions, contests,– Updated frequently– Be a trusted voice, know the pulse of your
community and industry