IMPOSSIBLE logo development

INITIAL IDEAShexnut logo

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INITIAL IDEAScolour

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INITIAL IDEAShexnut

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INITIAL IDEASstroke

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INITIAL IDEASShape

DEVELOPMENTweight

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stroke weight

Increasing side width

Increasing side width & stroke weight

Increasing single side width

Increasing single side width & stroke weight

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DEVELOPMENTweight

DEVELOPMENTstroke

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DEVELOPMENTangle

DEVELOPMENTcolour

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DEVELOPMENTshape & colour

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DEVELOPMENTfinal

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DEVELOPMENTtype

NOTHING ISIMPOSSIBLEPerpetua italic // Bold Italic 80pt.Pantone 0 21 C, 90% black

NOTHING ISIMPOSSIBLEBaskerville Bold italic // regular 80pt. Pantone Process Cyan C

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Nothing isIMPOSSIBLEHelvetica Neue Bold italic // regular 72pt.Pantone Green C, 389 C

NOTHING ISIMPOSSIBLEFutura medium 75pt // 80pt.Pantone 123 C, 115 C, 1215 C, Orange O21 C

NOTHING ISIMPOSSIBLEPerpetua italic // Bold Italic 80pt.Pantone 1215 C, 7474 C

Nothing is IMPOSSIBLEPerpetua italic // Bold Italic 80pt.Pantone 115 C, and black

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IMPOSSIBLEFutura condensed medium 81pt.90 % Black

IMPOSSIBLE

Futura condensed medium 217pt & 53pt.Pantone Process cyan C

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DEVELOPMENTfinal type

IMPOSSIBLE

IMPOSSIBLEFutura condensed mediumPantone Process cyan C

FINALlogo

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IMPOSSIBLE

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IMPOSSIBLE logo development