In the name of the most Merciful and most Gracious ALLAH

M Ali Hasnain

BSCS 3rd Morning

Roll No: 39

Technical Communication

Presentation Topic

Social Mediaand its impact

What is social media?

Social Media is defined as ‘social space’ forpeople who want to expose themselves amongothers and staying connected with each other.

According to Dictionary.com, social networking is the use of social networking media throughout the use of online media that people may use to communicate and interact with each other

(Dictionary.com,2012).

Social media refers to interactionamong people in which they create,share, and/or exchange information and ideas in virtual communities and networks.

Contd.

Positive effects of Social Media.

Facilitates open communication, leading to enhanced information discovery and delivery.

Allows employees to discuss ideas, post news, ask questions and share links.

Provides an opportunity to widen business contacts.

Targets a wide audience, making it a useful and effective recruitment tool.

Improves business reputation and client base with minimal use of advertising.

Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific web sites.

Contd.

Negative effects of Social Media.

All Social Networks are time-consuming.

Some teachers find Social Networks too daunting to tackle.

Social Networks can become addictive. They can take over your life, leaving little time for family and friends. Knowing when to stop is crucial – try to switch off!

Replication of themes from one SN to another is annoying.

Students become obsessed in finding their teachers on Facebook and intrude in teachers private lives.

Privacy issues with Facebook AND Twitter – do not accept people you don’t know or protected accounts on Twitter.

Tweet deck often has technical problems

Conclusion.

As with most things in life there are positive and negative sides to social networking, both of which we have now explored. Our ultimate belief is that social networking sites are neither evil or a Godsend. They’re somewhere in between.