Impact Report Tata Power committed to transform 56...

Impact Report Tata Power committed to transform 56 villages in India under Model Village programme

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ANNOUNCEMENT Tata Power committed to transform 56 villages in India under Model Village programme. DATE o Monday, 06 February, 2017 OUTCOME o 23 Total impressions

Print

02 Impressions in Mainlines media

26 Impressions in Regional media

Online

03 impressions in Online media

KEY MESSAGES

Tata Power, India’s largest integrated power company, has always undertaken several initiatives to improve the standard of living of its communities through various interventions in the field of education, income generation, agriculture, and many more. In line with this endeavor, Tata Power has committed to transform 56 villages in India as part of its Model Village Programme. This programme aims to make adopted villages socially and economically self-reliant. As part of the program the villagers will be introduced to collective farming practices, introduction to modern farming practices, use of drip irrigation for better water management, optimum use of fertilizers.

Speaking on this initiative, Mr. Anil Sardana, CEO and Managing Director, Tata Power said, "We, at Tata Power

have always strived to be sensitive to the communities around us. Our connect with the local villagers inspired

us to go the extra mile by helping them develop their villages into a model village. The support of the villagers

and local authorities is very heartening. We hope to add many more villages to this program in the years to

come."

Key Headline Tata Power to develop Sarjamda and Khairboni as model village - Morning India Empowering model villages - The Telegraph Total MAV & CCM generated


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o MAV: Rs. 309285.64 CCM: 541.60

GRAPHIC REPRESENTATION OF COVERAGE

Publication-wise segregation of coverage Financial – 0; Mainline – 02; Regional – 26

Geographical-wise segregation of coverage East -28; West - 0; North -0; South - 0

MAV /CCM of coverage MAV: Rs. 309285.64

7%

93%

Mainlines Regional

100%

East


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CCM: 541.60

CCM Segregation

Financial: 0.0; Mainline 17.33; Regional: 524.27

MAV Segregation - Print

Financial: Rs 0.0; Mainline: Rs 19308.34; Regional: Rs 287840.3

MAV Segregation - Online

National: Rs 2137.00; International: Rs 0.0

3%

97%

Mainlines

6%

94%

Mainlines Regional


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Observations

The coverage received visibility only in Eastern zone.

93% news coverage appeared in the Regional media followed by mainline dailies with 07% coverage.

Out of 28 Print Coverage, 11-11 articles were captured under B and C category for each followed by A with 6

articles.

Coverage and publications wise analysis

Coverage can mainly be categorized into: Articles that focused on Tata Power to develop Sarjamda and Khairboni as model village

Articles that focused on Tata Power committed to transform 56 villages in India under Model Village

programme

100%

National Site


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Publication covering the above news

Dainik Bhaskar – Tata Power committed to transform 56 villages in India under Model Village programme

Tata Power, India’s largest integrated power company, has always undertaken several initiatives to improve

the standard of living of its communities through various interventions in the field of education, income

generation, agriculture, and many more. In line with this endeavor, Tata Power has committed to transform

56 villages in India as part of its Model Village Programme. This programme aims to make adopted villages

socially and economically self-reliant. As part of the program the villagers will be introduced to collective

farming practices, introduction to modern farming practices, use of drip irrigation for better water

management, optimum use of fertilizers.

Morning India – Tata Power to develop Sarjamda and Khairboni as model village

For villagers of Sarjamda and Khairboni in Jamshedpur block of East Singhbhum district in Jharkhand a change

of fortune is just around the corner. Tata Power, India's largest integrated power company, has taken up these

two villages for all-round development for transforming 56 villages into model villages across India under its

Model Village Programme. "We, at Tata Power have always strived to be sensitive to the communities around

us. Our connect with the local villagers inspired us to go the extra mile by helping them develop their villages

into a model village. The support of the villagers and local authorities is very heartening. We hope to add many

more villages to this program in the years to come." Anil Sardana, CEO and Managing Director, Tata Power

said.


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Article Date Headline / Summary Publication Edition Page No. Journalist

Mainlines

13 Feb 2017 Empowering model villages The Telegraph Jamshedpur 8 Bureau

13 Feb 2017 Empowering model villages The Telegraph Ranchi 8 Bureau

Regional

08 Feb 2017 Sarjamda & Khairboni 56 village to be transformed under Model Village programme

Chamakta Aina Jamshedpur 3 Bureau

08 Feb 2017 Sarjamda & Khairboni to be transformed under Model Village programme

The Avenue Mail Jamshedpur 5 Bureau

08 Feb 2017 Sarjamda & Khairboni to be transformed under Model village programme

The Avenue Mail Ranchi 5 Bureau

08 Feb 2017 Tata Power committed to transform 56 villages in India under 'model village' programme

Quami Tanzeem Ranchi 2 Bureau


New Ispat Mail Ranchi 4 Bureau


Khabar Express Ranchi 8 Bureau


Chamakta Aina Ranchi 3 Bureau

08 Feb 2017 Tata Power committed to transform 56 villages in India under Model Village programme

Quami Tanzeem Jamshedpur 2 Bureau


New Ispat Mail Jamshedpur 4 Bureau


Hindustan Jamshedpur 9 Bureau


Dainik Bhaskar Jamshedpur 7 Bureau


Awami News Jamshedpur 2 Bureau


Aaj Jamshedpur 2 Bureau

08 Feb 2017 Tata Power to develop Sarjamda and Khairboni as model village

Morning India Jamshedpur 4 V

08 Feb 2017 Tata Power to develop Sarjamda and Khairboni as model villages

Morning India Ranchi 4 Debashish

Sarkar

08 Feb 2017 Tata Power to develop Sarjamda and Khairboni as model villages

Awami News Ranchi 2 Bureau


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Prabhat Khabar Jamshedpur 4 Bureau


Khabar Mantra Jamshedpur 3 Bureau


Aaj Ranchi 9 Bureau


Rashtriya Khabar Ranchi 3 Bureau


Rashtriya Khabar Jamshedpur 3 Bureau


I Next Jamshedpur 2 Bureau


Dainik Jagran Jamshedpur 1 Bureau


Rashtriya Sagar Ranchi 10 Bureau


Jharkand Jagaran Ranchi 2 Bureau


Rashtriya Sagar Jamshedpur 10 Bureau

Online


New Kerala Online Web Bureau


India Blooms Online Web Bureau


Electric Energy Online

Online Web Bureau


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Mainlines


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Publication: The Telegraph Edition: Jamshedpur

Published Date: 13 Feb 2017 Page No.: 8

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Publication: The Telegraph Edition: Ranchi


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Regional


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Publication: Chamakta Aina Edition: Jamshedpur


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Publication: The Avenue Mail Edition: Jamshedpur


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Publication: The Avenue Mail Edition: Ranchi


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Publication: Quami Tanzeem Edition: Ranchi


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Publication: New Ispat Mail Edition: Ranchi


Display: 1/1

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Publication: Khabar Express Edition: Ranchi


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Publication: Chamakta Aina Edition: Ranchi


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Publication: Quami Tanzeem Edition: Jamshedpur


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Publication: New Ispat Mail Edition: Jamshedpur


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Publication: Hindustan Edition: Jamshedpur


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Publication: Dainik Bhaskar Edition: Jamshedpur


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Publication: Awami News Edition: Jamshedpur


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Publication: Aaj Edition: Jamshedpur


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Publication: Morning India Edition: Jamshedpur


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Publication: Morning India Edition: Ranchi


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Publication: Awami News Edition: Ranchi


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Publication: Prabhat Khabar Edition: Jamshedpur


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Publication: Khabar Mantra Edition: Jamshedpur


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Publication: Aaj Edition: Ranchi


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Publication: Rashtriya Khabar Edition: Ranchi


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Publication: Rashtriya Khabar Edition: Jamshedpur


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Publication: I Next Edition: Jamshedpur


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Publication: Dainik Jagran Edition: Jamshedpur


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Publication: Rashtriya Sagar Edition: Ranchi


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Publication: Jharkand Jagaran Edition: Ranchi


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Publication: Rashtriya Sagar Edition: Jamshedpur


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Online


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Publication: New Kerala Edition: Online Web

Published Date: 07 Feb 2017 Page No.:

Display: 1/1

Tata Power committed to transform 56 villages in India under Model Village programme

http://www.newkerala.com/news/fullnews-225792.html

Tata Power, India's largest integrated power company, has always undertaken several initiatives to improve the standard of living of

its communities through various interventions in the field of education, income generation, agriculture, and many more. In line with

this endeavor, Tata Power has committed to transform 56 villages in India as part of its Model Village Programme.

This programme aims to make adopted villages socially and economically self-reliant.

As part of the program the villagers will be introduced to collective farming practices, introduction to modern farming practices, use

of drip irrigation for better water management, optimum use of fertilizers.

During phase I of the project, Tata Power will implement the programme at 10 villages, while adopting 23 villages each during phase

II and phase III of the project.

The villages part of phase I will include Sarjamda, and Khairboni, at Jamshedpur; Mulshi in Maharashtra; and Tunda-Vandh,

Motakandagara and Nanabhadiya at Mundra to name a few.

On the social front the program will introduce the villages to Rural Solid Waste Management, Participatory Ground Water

Management, Fodder Seed Bank, Basic Health Facility, and provision of para teachers in the school along with activities aimed at

increasing the learning capabilities of students.

Apart from this, Tata Power will also lend technical and knowledge management support to the villages by building a community hall,

prayer hall in the schools, and approach roads to the villages.

Speaking on this initiative, Anil Sardana, CEO and Managing Director, Tata Power said, We, at Tata Power have always strived to

be sensitive to the communities around us. Our connect with the local villagers inspired us to go the extra mile by helping them

develop their villages into a model village. The support of the villagers and local authorities is very heartening. We hope to add many

more villages to this program in the years to come.

Share it ! : Tata Power committed to transform 56 villages in India under Model Village programme

Back to Index

http://www.newkerala.com/news/fullnews-225792.html


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Publication: India Blooms Edition: Online Web


Display: 1/1


http://www.indiablooms.com/ibns_new/health-details/S/2430/tata-power-committed-to-transform-56-villages-in-india-under-model-village-programme.html

This programme aims to make adopted villages socially and economically self-reliant.

As part of the program the villagers will be introduced to collective farming practices, introduction to modern farming practices, use

of drip irrigation for better water management, optimum use of fertilizers.


II and phase III of the project.

The villages part of phase I will include Sarjamda, and Khairboni, at Jamshedpur; Mulshi in Maharashtra; and Tunda-Vandh,

Motakandagara and Nanabhadiya at Mundra to name a few.



increasing the learning capabilities of students.

Apart from this, Tata Power will also lend technical and knowledge management support to the villages by building a community hall,

prayer hall in the schools, and approach roads to the villages.

Speaking on this initiative, Anil Sardana, CEO and Managing Director, Tata Power said, "We, at Tata Power have always strived to

be sensitive to the communities around us. Our connect with the local villagers inspired us to go the extra mile by helping them


more villages to this program in the years to come."

Back to Index




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Publication: Electric Energy Online Edition: Online Web


Display: 1/1


http://www.electricenergyonline.com/detail_news.php?cat=;90&ID=620226&titre=Tata Power committed to transform 56 villages in India under Model Village programme

Tata Power, India's largest integrated power company, has always undertaken several initiatives to improve the standard of living of

its communities through various interventions in the field of education, income generation, agriculture, and many more. In line with

this endeavor, Tata Power has committed to transform 56 villages in India as part of its Model Village Programme. This programme

aims to make adopted villages socially and economically self-reliant. As part of the program the villagers will be introduced to collective

farming practices, introduction to modern farming practices, use of drip irrigation for better water management, optimum use of

fertilizers.


II and phase III of the project. The villages part of phase I will include Sarjamda, and Khairboni, at Jamshedpur; Mulshi in Maharashtra;

and Tunda-Vandh, Motakandagara and Nanabhadiya at Mundra to name a few.



increasing the learning capabilities of students. Apart from this, Tata Power will also lend technical and knowledge management

support to the villages by building a community hall, prayer hall in the schools, and approach roads to the villages.

Speaking on this initiative, Mr. Anil Sardana, CEO and Managing Director, Tata Powersaid, "We, at Tata Power have always strived

to be sensitive to the communities around us. Our connect with the local villagers inspired us to go the extra mile by helping them


more villages to this program in the years to come."

Additionally, Tata Power will strive to achieve a consolidation of fragmented landholding and promote the practice of collective farming

that will help farmers to reap in benefits that would help in developing a truly sustainable community. The initiative will also promote

the benefits of intercropping and commercial farming with the use of best agricultural practices. Tata Power will initiate phases II and

III of this programme over the next three years. The success of this initiative could serve as a blueprint for villages across India.

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