IMPACT OF COVID-19 ON GLOBAL AD SPEND - Pubmatic · 2020. 3. 24. · ad spend change pre-global...
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AD SPEND CHANGE Pre-Global Impact (March 1-4) vs. Post-Global Impact (March 15-18) NEWS HOBBIES & INTERESTS TECHNOLOGY & COMPUTING EDUCATION CAREERS AUTOMOTIVE HEALTH & FITNESS SHOPPING PETS SOCIETY STYLE & FASHION REAL ESTATE PERSONAL FINANCE FOOD & DRINK HOME & GARDEN BUSINESS ARTS & ENTERTAINMENT FAMILY & PARENTING SCIENCE SPORTS TRAVEL LAW, GOVERNMENT & POLITICS 52% 31% 14% 13% 10% 10% 9% 8% 8% 3% 3% 0.8% -0.2% -0.3% -2% -7% -13% -24% -26% -40% -65% -72% * TRAVEL 3/1 3/18 AD SPEND CHANGE BY ADVERTISER CATEGORY – DECREASES 3/1 3/18 SPORTS 3/1 3/18 SCIENCE NEWS 3/1 3/18 AD SPEND CHANGE BY ADVERTISER CATEGORY – INCREASES 3/1 3/18 HOBBIES & INTEREST 3/1 3/18 TECHNOLOGY & COMPUTING © 2020 PubMatic, Inc. All Rights Reserved. PubMatic is a registered trademark of PubMatic, Inc. Research Contact: SUSAN WU Director, Marketing Research [email protected] Press Contact: BROADSHEET COMMUNICATIONS [email protected] PubMatic’s data analytics team analyzes over 13 trillion global advertiser bids on a monthly basis, utilizing the company’s best-in-class analytics capabilities. This snapshot is based on PubMatic-sourced operational data. *Decline in figures is correlated to political ad spending. IMPACT OF COVID-19 ON GLOBAL AD SPEND MARCH 2020
Transcript of IMPACT OF COVID-19 ON GLOBAL AD SPEND - Pubmatic · 2020. 3. 24. · ad spend change pre-global...
AD SPEND CHANGEPre-Global Impact (March 1-4) vs. Post-Global Impact (March 15-18)
NE WS
HOBBIES & INTERESTS
TECHNOLOGY & COMPUT ING
EDUCAT ION
CAREERS
AUTOMOTIVE
HE ALTH & F ITNESS
SHOPPING
PE TS
SOCIE T Y
ST YLE & FASHION
RE AL ESTATE
PERSONAL F INANCE
FOOD & DR INK
HOME & G ARDEN
BUSINESS
AR TS & ENTER TA INMENT
FAMILY & PARENT ING
SCIENCE
SPOR TS
TR AVEL
L AW, GOVERNMENT & POL IT ICS
52%
31%
14%
13%
10%
10%
9%
8%
8%
3%
3%
0.8%
-0.2%
-0.3%
-2%
-7%
-13%
-24%
-26%
-40%
-65%
-72%*
TR AVEL
3/1 3/18
AD SPEND CHANGE BY ADVERTISER CATEGORY – DECREASES
3/1 3/18
SPOR TS
3/1 3/18
SCIENCE
NE WS
3/1 3/18
AD SPEND CHANGE BY ADVERTISER CATEGORY – INCREASES
3/1 3/18
HOBBIES & INTEREST
3/1 3/18
TECHNOLOGY & COMPUT ING
© 2020 PubMatic, Inc. All Rights Reserved. PubMatic is a registered trademark of PubMatic, Inc.
Research Contact:
SUSAN WU
Director, Marketing Research
Press Contact:
BROADSHEET COMMUNICATIONS
PubMatic’s data analytics team analyzes over 13 trillion global advertiser
bids on a monthly basis, utilizing the company’s best-in-class analytics
capabilities. This snapshot is based on PubMatic-sourced operational data.
*Decline in figures is correlated to political ad spending.
IMPACT OF COVID-19 ON GLOBAL AD SPENDMAR CH 2020
