IMMEvent 2011 Mobiel Naos Wilbrink
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About Selligent 1 Privately held – Headquarters in Belgium ± 150 staff members International customer base Strong Partnernetwork + 250 brands in Europe COMPANY
description
Presentation on IMME 2011: Woensdag: 12:15 - 12:45, Zaal 6, with Mieke De Ketelaere (Selligent) and Naos Wilbrink (aFrogleap)The Next Evolution in Mobile Marketing: How to add mobile to your interactive channel strategyThe session will feature insights on how leading companies can extend their brand building and their interactive personlised communication towards their customers while using mobile devices and location-based services in the marketing mix. The session give will focus on practical applications of mobile technology to engage customers with targeted marketing communications, informational programs, leading applications, and mobile e-commerce.
Transcript of IMMEvent 2011 Mobiel Naos Wilbrink
About Selligent
1
Privately held – Headquarters in Belgium
± 150 staff members
International customer base
Strong Partnernetwork
+ 250 brands in Europe
COMPANY
About Selligent
2
OFFERING
1) Software platform
Selligent nteractive Marketing
Customer Relationship Management
1to1 Individualised marketing
2) Selligent Academy Strategy & expertise sharing
Training: solution, tips & tricks
Use cases & industry best practices
3) Campaign services Campaign definition and implementation
Hands-on assistance first campaigns
Outsourced campaign design
Part
ners
3
BANKING AND FINANCE
PUBLISHING AND MEDIA
Some References
4
Some References
OTHER
SAS® Customer Intelligence VisionInteractive Marketing
Data Channels
Exte
rnal
Inte
rnal
Dire
ct M
arke
ting
Mas
s M
arke
ting
CUST
OM
ER
PRO
DU
CTS,
SER
VICE
S
Execution
Analysis
Lead Scoring
Profile/Segment
BehaviouralTargetting
OnlineBehaviour
SocialMedia
Outbound Campaign Execution
Reporting& Analysis
Deliverability
CustomerInsight
Collaboration
Planning &Budgetting
Collaborative Workflow
Data Integration& Quality
InboundMarketing
MarketingPressure
CampaignDesign &Planning
Forecast
Data Analysis& Drill DownSIM 2011
Social media integrationINTERACTIVE CRM
Customer Care
Marketing
Sales
Customer Insight
COMPANY CHANNEL CUSTOMER
CRM in 2011
Presentatie aFrogleap | IMMEvent 2011
The “Next” Evolution in Mobile Marketing
Presentatie aFrogleap | IMMEvent 2011
RapidSugar Groep
Presentatie aFrogleap | IMMEvent 2011
Naos Wilbrink
Altijd bij je?
Onder je kussen ‘s nachts?
Presentatie aFrogleap | IMMEvent 2011 11
Presentatie aFrogleap | IMMEvent 2011
Wat doe jij met je mobiel?
Altijd bij je?
Onder je kussen ‘s nachts?
VerlorenGevoel?
Presentatie aFrogleap | IMMEvent 2011
*Segmentatie*Wanneer mobiel? Context!*Profiling op mobiel*Conclusie
Agenda
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Presentatie aFrogleap | IMMEvent 2011
MobieleSegmentatie
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Presentatie aFrogleap | IMMEvent 2011
Presentatie aFrogleap | IMMEvent 2011
Gebruikersprofiel iPhone Gebruikersprofiel Blackberry
•Man (meerderheid)•Tussen de 25 en de 49•Hoog opgeleid•Ondernemend •Veel onderweg
•Zakelijk / Jeugd•Man / man en vrouw•Tussen de 15 en de 21•Ping heeft focus•Tussen de 28 en de 50•Hoog opgeleid•E-mail heeft focus
Gebruikersprofiel Android
•Man en vrouw•Tussen de 25 en de 49•Gemiddeld inkomen•Hoger opgeleid•Ondernemend•Af en toe onderweg
•Man•Middel/Hoog inkomen•Leeftijd?•Verder onbekend!
Gebruikersprofiel W7
Presentatie aFrogleap | IMMEvent 2011
Herkenbaar?
Presentatie aFrogleap | IMMEvent 2011
Presentatie aFrogleap | IMMEvent 2011
400.000+ apps
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80 / 20?
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90 / 10
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Presentatie aFrogleap | IMMEvent 2011
Wanneer
Mobiel?Context!
Presentatie aFrogleap | IMMEvent 2011 26Presentatie aFrogleap | “KLANTNAAM” 3
Wat maakt het mobiele kanaal uniek?
Presentatie aFrogleap | IMMEvent 2011 27
Mobiel biedt meer…
Context
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Locatie…
Presentatie aFrogleap | IMMEvent 2011 29Presentatie aFrogleap | “KLANTNAAM” 9
Tijdstip…
Presentatie aFrogleap | IMMEvent 2011 30Presentatie aFrogleap | “KLANTNAAM” 9
Sociale context: wie is er om je heen
Presentatie aFrogleap | IMMEvent 2011
Relevant
Presentatie aFrogleap | IMMEvent 2011
Offline & Online = 1
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Presentatie aFrogleap | IMMEvent 2011
Profilingop Mobiel
Presentatie aFrogleap | IMMEvent 2011
Presentatie aFrogleap | IMMEvent 2011
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E-mail + mobiel
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BB 1 minuut langer
Presentatie aFrogleap | IMMEvent 2011
Wat is mijn doel?
WIIFTC? WIIFM?
Presentatie aFrogleap | IMMEvent 2011
Conclusie
Presentatie aFrogleap | IMMEvent 2011
SEGMENTATIE
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USERCONTEXT
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USERRELEVANTIE
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@TheJoeNewton
Customer Interactions
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ROM
I
TIME
Email- commercial- newsletterPrint
SMS
Social Media
Mobile
Sim
ple
Pers
onal
isati
on: e
.g; N
ame
Maturity Levels
Cust
omer
Seg
men
tatio
n
Beha
viou
ral T
arge
tting
Cros
s-Ch
anne
l Eve
nt D
riven
Inte
racti
ons
Mas
s: N
o Pe
rson
alis
ation
MARKETING FATIGUE
Call Center
MATURITY LEVEL
Inbo
und
Mar
ketin
g O
ptim
isati
on
PUSH PULL
