Immediate Experiences: New Ideas for Real Time Content in Rural Tourism


This is happening right now …

… on www.j.mp/congresotrn13live

… or any website!


Twitter – the perfect tool for live impressions:• Touristic events• Conferences• Trade fairs• Travel reports –

like @TravelLiveCC

Real Time Content in Tourism

Source: @TravelLiveCC


Storify – a tool to keep real time impressions alive:Embed multimedia content:• Tweets• Photos • Videos (Telly, YouTube etc.)• Podcasts (AudioBoo)• Presentations (SlideShare)• Google Maps• Links

Real Time Content in Tourism



Making experiences come alive



Multimedia Experiences• Take pictures! • Take videos! • Record interviews!

Source: @PittyTuscany, Zittrauerhof, youtube.com/urlaubambauernhofat


It‘s not only about you …but also about your guests!

Multimedia Impressions – Pictures

Source: @Toprural, @illentisco



Show the beauty through day times and seasons …

Source: @elvasar, @BeckyMcCray @Preggio



Animals are your secret weapon!

Source: @escapadarural, @ruralworker, @dovefarm



Bon appetit …

Source: @Toprural_fr, @Toprural, @TurismoNavarra


Celebrate the seasons… and be authentic!


Source: @Toprural, @iberiarural



Talk about the things you‘re doing!

Source: @BodegasLecea, @TurismoNavarra



Capture magic moments!

Source: @HarasAmpascachi, @ilBarcoSpello @BeckyMcCray



Stick to your passions!

Source: @dovefarm


There is more than …• Image Videos• Animated

Presentations

Multimedia Impressions – Videos

Show what your guests might experience!

Source: @agriturmarciano, @ruralgia, youtube.com/familienbauernhof



Immediate experiences:Make it live …

Make it breath!

Source: youtube.com/familienbauernhof, @CasaRuralUrbasa



Be creative!

Source: @dovefarm



Deliver vivid impressions with Vine‘s 6 seconds videos!

Source: @BeckyMcCray


Why Focus on Real Time Content?Sounds fine, but … hey, we‘ve got Facebook!


• No presence in search engines

• Privacy restrictions• No multimedia

curation• No storytelling for

your website• By the way …

Do not cross post from Facebook to Twitter!

The Facebook World is not enough

Source: @laventadelalma


Viral distribution via Social Media

Source: @EstefaniaYH, @Ruralpromo


Storytelling via Social Media

Storytelling on Twitter, Facebook & Co: How not to get lost?

Source: @Ruralworker, @BeckyMcCray


Storytelling via Social Media

You‘ve got stories to tell!

Source: @TurismoNavarra, @CasaRuralUrbasa


Live Impressions: Jordan 2011

January 2011: The Arab Revolution

Source: Wikimedia Commons/Rashad



VisitJordan recorded interviews with tourists, published them on YouTube

Source: @VisitJordan


Real time report #JordanLive:• Blog• Tweets • Pictures• Videos• Podcasts


Fotos: TravelLive.cc



Live Impressions: #truegreece 2012

July 2012: Greece in crisis

Source: Wikimedia Commons/Kotsolis, Ggia


#KretaLive:• Tweets• Photos• Videos• Podcast

interviews

Live Impressions: #truegreece 2012



Content Syndication: Twitter

Content Syndication 1: twitter.com real time widget

„http:“ missing!!!



Content Syndication: StorifyContent Syndication 2:storify.comwidget on TravelLive.cc



Content Syndication: Embed Codes

Source: @TravelLiveCC, clubvision.at,narrare-blog.com, reise-aktuell.at


Multimedia content on preggio.it from• Twitter• Instagram• YouTube …• and the blog!

Real Time Content on Your Website

Source: @Preggio


Storytelling with Multimedia„The Old, the Young and the Sea“A personalized video chronicle along the Spanish coast


Live Impressions: „Digitaler Almabtrieb“

Livestreaming via Google Hangout: „Digitaler Almabtrieb“, Oberstaufen

Source: @oberstaufen


Multimedia Impressions – Google Glass

www.google.com/glass/start/how-it-feels


Improving Picture Quality

Photo impressions:Which one would you „like“ on Facebook?

Source: @PittyTuscany, @TaiPanTouristik


Telling stories with pictures:• Plants from

unsual angles• Fresh Harvest• Blind

passengers• Delight of

fresh pasta• Change of

seasons


Source: @AgriturismoNico



There‘s an app for everything!

Source: @TaiPanTouristik


Mobile photo editing on the go– some of my recommendations (iOS/Android):• Snapseed• Camera +• Instagram• Twitter Photo

Filters


Snapseed

Instagram


Publish multimedia impressions to:• Facebook, Google+ (social networks)• Twitter, Friendfeed (real time pics displayed)• YouTube, Telly, Vine, Qwiki (video platforms)• Google+ Hangouts, Ustream (livestreaming)• Twitter, Twitpic (photo platforms)• Instagram, Pinterest (photo communities)• AudioBoo (audio platforms)• Storify (content curation)

Multimedia Experiences


Thank you!

Günter Exel

twitter.com/guenterexel

twitter.com/twitt_consult

twitter.com/TravelLiveCC

facebook.com/guenterexel

gplus.to/guenterexel

gplus.to/TravelLive

www.guenterexel.com, www.TravelLive.cc

Immediate Experiences: New Ideas for Real Time Content in Rural Tourism

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