DESIGNING EXTRAORDINARY EXPERIENCES...EXTRAORDINARY EXPERIENCES PAUL BULENCEA SNOW AND MOUNTAIN...
Transcript of DESIGNING EXTRAORDINARY EXPERIENCES...EXTRAORDINARY EXPERIENCES PAUL BULENCEA SNOW AND MOUNTAIN...
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DESIGNING
EXTRAORDINARY
EXPERIENCES
PAUL BULENCEA
SNOW AND MOUNTAIN
TOURISM CONGRESS
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PICTURE BY: ROBIN WENDEL
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PAUL BULENCEA & ROMAN EGGER
CO-AUTHOR
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TOLEDANO (2002)
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PAUL BULENCEA
CO-FOUNDER
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PICTURE BY: IULIAN DINU
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PAUL
EXPERIENCE
DESIGNER
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DRAW
A BRIDGE
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AERMI (2013)
KEY
VISUALS
USED BY
SELECTED
WINTER
DESTINATIONS
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AERMI (2013)
CORTINA
ZERMATT
ZERMATT
ASPEN
LA PLAGNE
VAIL
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0 STAR HOTEL
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PINE & GILMORE (1999)
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“THE SHELVES ARE
STILL BARE OF THE
REAL INGREDIENTS
WE CRAVE” UNDERSTANDING
FORGIVENESS
TENDERNESS
CLOSENESS
ALAIN DE BOTTON
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INTERACTIVE
HELPS DEVELOP SKILLS
IS FOR THE WHOLE FAMILY
PROVIDES A NEW EXPERIENCE
COMBINES LEISURE AND EDUCATION
IKEA CENTERS STUDY
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WHAT IF WE …
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RE-DESIGN HIKING
TRAILS INTO
RELATIONSHIP
BUILDING
JOURNEYS
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WHAT IF …
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OUR MOUNTAINS
TEACH HISTORY
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WHAT IF WE …
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RE-DESIGN
HOTELS AS
EDUCATIONAL
CENTERS FOR
ALL AGES
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WHAT IF …
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OUR MOUNTAINS
BECOME
IMMERSIVE ART
GALLERIES
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WHAT IF …
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OUR ATTRACTIONS
CREATE NATURE
GUARDIANS AND
AMBASSADORS
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WHAT IF WE …
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WORK HARD
TO FIGURE IT
OUT
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“THE ILLITERATE OF THE 21ST CENTURY
WILLNOT BE THOSE WHO CANNOT READ
AND WRITE, BUT THOSE WHO CANNOT
LEARN, UNLEARN AND RELEARN”
ALVIN TOFFLER
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Lee (2013)
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Lee (2013)
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REFERENCES
• Toledano (2002) Games. Retrieved from
http://www.mrtoledano.com/gamers/01-Gamers
• R. Aermi (2013) Destination Branding, FH Salzburg presentation.
• Pine, B. J., & Gilmore, J. H. (1999). The experience economy: work is
theatre & every business a stage. Boston, MA: Harvard Business Press
• Newman, D. (2012). That Squiggle of the Design Process. Retrieved from
http://v2.centralstory.com/about/squiggle/
• Lee, J. (2013) Design for all five senses [Video file], Retrieved from
http://www.ted.com/talks/jinsop_lee_design_for_all_5_senses