Forms of electronic communication through which

users create online communities to share

information, ideas, personal information, and other

various content

Emerged in late 1970’s

Largest corporate social site started in May 2003

2010, revealed social sites send data to advertisers

2011, 89% of US B2B companies were using social

media marketing

late1970’s something better comes along

UPS is using B2B social media to educate and create

awareness through their new blog and official

Facebook and Twitter

GE Healthcare uses educational videos on social

media

Build brand awareness

Strengthen customer relationships

Establish as thought leader/educate

Drive traffic

Generate leads

Reinforce other campaigns

ROI

JOIN:

LINKEDIN

FACEBOOK

TWITTER

NICHE BASED SOCIAL MEDIA SITES

CREATE A BLOG

PRESENCE ON YOUTUBE

“B2B Social Media: A Growing Focus for Marketers.” eMarketer. eMarketer Inc. (19 December 2011): n.

pag. Web. 9 September 2012.

Bennett, Shea. “A Short History of Social Media.” Media Bistro. Web Media Brands Inc. (17 August 2011)

n. pag. Web. 9 September 2012.

Elliott, Stuart. “Report Details Rise of Social Media.” The New York Times. The New York Times Co. (11 September

2011): n. pag. Web. 9 September 2012.

“Social Media.” Merriam-Webster. Merriam-Webster, Inc. (2012): n. pag. Web. 9 September 2012.

“Social Media Revolution 2012.” YouTube. YouTube (11 January 2012): n. pag. Web. 9 September 2012.

“What is LinkedIn?” LinkedIn Learning Center. LinkedIn Corporation (2012): n. pag. Web. 9 September

2012.