Img hs dam presentation final

June 2013

The IMG Sports Media Digital Archive Project

Shane WardenGeneral Manager, IMG Studios

Guy TaylorHead of Digital Media Services, IMG Studios

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Introduction

Shane Warden General Manager, IMG Studios – Technical and Operational responsibility for IMG’s largest facilityOver 27 years Broadcast experience across all genres including, Feature Films, Sports, Archive Preservation and Re-mastering.Over 500 hours of prime time editing credits

Guy Taylor Head of Digital Media Services, IMG Studios – Manager of the IMG Library Over 15 years experience in content and video archive management Previously worked for Getty Images and Al Jazeera English


About IMG

IMG AcademyIMG Action SportsIMG / Art + CommerceIMG CollegeIMG ConsultingIMG ClientsIMG Corporate Films and CommercialsIMG Events & FederationsIMG FashionIMG LicensingIMG Media: DistributionIMG Media: ProductionIMG ModelsIMG Olympic Consulting


Global Footprint


About IMG

Who are IMG Studios?


Our Job

To facilitate the high quality operational and technological demands of IMG’s business

in the most efficient and cost effective manner

We also service outside clients directly


Not Just Archive

We handle live incoming broadcast content (over 70

concurrent feeds)

We shoot and produce content (> 21,000 hours)

We globally version and distribute content – one of our USP’s

We serve every digital platform

We are not a Broadcaster – B2B


Our Duty of Care

We are custodians of our Client’s greatest assets -

THEIR MEDIA

We have a duty of care to look after their content


Our Sports / Our Federations

Athletics

BadmintonCricket

Cycling

Football

Golf

Horseracing

Motorsports

Olympics

Rugby

Sailing

Tennis

Volleyball Watersports

Ice Skating


Project Goals

To maximise the commercial opportunities for Federations and Governing Bodies

To create a single destination for sports archive content

To deliver a platform that recognises no two sports are alike

To understand the unique requirements of event based media

To deliver gold standard media migration To deliver to production in a way that shows how modern day post production workflow can be optimised when using archive

To create a multi faceted service that allows significantly enhanced access for differing use cases.


How do we do it?

What does the challenge look like?


The Challenge

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Existing Archives


ARCHIVE IMPERATIVES

Commercial Benefits

Heritage


ARCHIVE IMPERATIVES

Performance Analysis

Direct Licensee Access

MarComms


ARCHIVE IMPERATIVES

Digitise or Migrate?


ARCHIVE MIGRATION


Why don’t we outsource?


POWERING THE ARCHIVE

...or inside the Cloud…


POWERING THE ARCHIVE


Inside the Archive


IMG Library Services

» The IMG Library contains over 500,000 items » It holds some of the earliest nitrate film to the latest digital formats » Collections held in London, New York and Sydney » Utilizes cutting edge media asset management and storage technologies


MAM – Media Asset Management

» IMG makes use of industry leading Media Asset Management technologies» We currently use VizRT’s Ardome for our MAM.

» MAM is a tool for: » Searching for & finding content» Browsing & viewing proxies » Partially restoring media» Making rough cuts and clips» Send media to edits » Fulfilment and Clip and Programme Sales

» Our MAM systems allow for the possibility of remote access to content by our clients, their broadcast partners and other external clients


The Metadata Challenge

15 Sports x 42 Federations = A massive metadata challenge

Post-live logging and enrichment

Live , in-game logging

Match / player stats & data

Conformed to specific Federation metadata standards

Published to internal MAM

Parsed in to IMG metadata schema

Published to IMGSVA.com


IP Director

IP Director is the industry standard tool for logging sports content.

Developed by EVS and connects directly to their high-end broadcast servers for the rapid replay of video

Pre-defined keyword grids in IP Director create a controlled vocabulary for each sport and means complete consistency in the application of metadata


Production vs Archive Logging

» A production log is not the same as an archive log» Production logging is typically live, in-game capture of key events only» Full archive logs will normally contain double the amount of entries of a

production log. » The aim of an archive log is to detail anything that will enhance the value of a

piece of footage

vs

ArchiveProduction


More, more metadata!

» Logging guidelines are developed in conjunction with our federations - they are the experts in their sport

» Our logging aims to capture every key action and moment » Time-based metadata attaches descriptive metadata to the exact point in the

match where the action occurs» We also log the exposure given to sponsors logos and advertising – this

increases both re-sale opportunities and provides a visual record for sponsors of any in-event coverage.


IMGSVA.com

http://www.imgsva.com/


To conclude...


Project Goals – how did we do?

To maximise the commercial opportunities for Federations and Governing Bodies

To create a single destination for sports archive content To deliver a platform that recognises no two sports are

alike and allows intelligent results based searching as well as conventional keyword find and filter.

To understand the unique requirements of event based media and harness the power of sports data whilst integrating live production demands.

To deliver gold standard media migration cost effectively without moving tapes!

To deliver to production in a way that shows how modern day post production workflow can be optimised when using archive. Browse, offline, AAF, relink.

To create a multi faceted service that allows significantly enhanced access for differing use cases. Direct Federation access and conditional Licensee access to the full archive as well as a “shop window” B2B.


Thank You!

[email protected]@imgworld.com

mailto:[email protected]



Img hs dam presentation final

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