iMedia October Breakthrough Summit: New Frontiers C: "The Future of Video"
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Transcript of iMedia October Breakthrough Summit: New Frontiers C: "The Future of Video"
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Colin DixonSenior Partner, Advisory
Insights In Front of the Curve™
The Future of Video
In Front of the Curve.™ 2
The First 115 Years of Video
In Front of the Curve.™ 3
The First 115 Years of Video
In Front of the Curve.™
Same Bat Time, Same Bat Channel
4
In Front of the Curve.™
The Video Universe…
5
ContentProviders
ViewersViewers
Viewers
In Front of the Curve.™
…Is Changing
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ContentViewers
ProvidersProviders
Providers
In Front of the Curve.™ 7
• Today, there are 15 million Netflix subscribers– 63% use “stream instantly”– 32% watch on their TVs
• By 2014, there will be 30 million homes regularly watching Internet Video on their TVs
• By 2020, we will watch as much video from the Internet as we do from broadcasts– We will not know where this video is coming from
• Nor will we care!
How Fast is it Changing?
In Front of the Curve.™ 8
• Today, video experience is still disconnected– Experience is just video and audio– In the most part we watch on TV
• Tomorrow, rarely will video exist alone– Video + Data + Application = Experience
• To everything with a screen• In every place we go• Never disconnected
What is the Future of Video?
In Front of the Curve.™ 9
What does this mean for Professional Video?
In Front of the Curve.™ 10
• Context– When? Where? How?
• Counting– Always know…
• How many?• How often?• How much?
• Connection– Relationship with viewer
What Does this Mean for Advertising?
And RememberVideo + Data + Application = Experience