iMedia Brand Summit 2012 - Linkedin
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Transcript of iMedia Brand Summit 2012 - Linkedin
Marketing Solutions
ORGANIZATION NAME
Marketing Solutions
Building Engaged Communities
Stuart Bartram Director Marketing Solutions
au.linkedin.com/in/stuartbartram
Sarah Vaughan Technical Audience Group Manager,
Developer and Platform Evangelism
au.linkedin.com/in/sarahjv
Shifts in the Australian Software Developer Ecosystem
MAINSTREAM 50%+ of Developers
Writing for Phones & Portables
Battle for Software Battle for Software
DevelopersDevelopers2011Web & App Web & App Web & App Web & App Web & App Web & App Web & App Web & App Developer Developer Developer Developer Developer Developer Developer Developer PopulationPopulationPopulationPopulationPopulationPopulationPopulationPopulation
Writing for Phones & Portables
DeveloperDeveloperDeveloperDeveloperMOTIVATIONMOTIVATIONMOTIVATIONMOTIVATION43% 43%
Low
Cost
54% 54%
User
Reach
30% 30%
Revenue
Potential
MindshareMindshare
85k Corporate 85k Corporate 85k Corporate 85k Corporate DevelopersDevelopersDevelopersDevelopers700k+700k+700k+700k+Enthusiasts & Enthusiasts & Enthusiasts & Enthusiasts & GoldGoldGoldGold----seekersseekersseekersseekers
Sources: VisionMobile Developer Economics 2010 & 2012, ABS2011
Microsoft LinkedIn Community Strategy
Software Developer Engagement
Principles
Australian Software Developer Community
Starting Conversations
Building Engagement
Member Acquisition
Member Acquisition
Measuring Success
Measuring Success in Developer Engagement
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