iMedia December Agency Summit: Kevin Doohan Introduction
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Transcript of iMedia December Agency Summit: Kevin Doohan Introduction
iMEDIA AGENCY SUMMITKEVIN DOOHAN, December 2010
KEVIN DOOHAN?
MY PASSIONS – WHAT TO TALK ABOUT AT THE BAR
3
MY BRANDS BEFORE RED BULL
4
I’VE BEEN DOING THIS FOR A LONG TIME
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CONSTANT CHANGE KEEPS DIGITAL MARKETING FUN
6
BUT ENOUGH ABOUT ME...WHO IS RED BULL?
RED BULL IS AN ENERGY DRINK
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RED BULL ENERGY DRINK IS IN 160 COUNTRIES & GROWING
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3.8 BILLION CANS CONSUMED IN 2009
102009 figure is based on CRE for total year as of Sept 09
# o
f R
ed
Bu
ll ca
ns
sold
wo
rldw
ide
pe
r ye
ar
(in
mio
. ca
ns)
RED BULL IS CONSUMER OUTREACH
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RED BULL IS EVENTS
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RED BULL IS WORLD CLASS ATHLETES & OPINION LEADERS
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WHAT WORLD TITLE DOES TRAVIS PASTRANA OWN THAT IS NOT IN MOTOTRSPORTS?
MULTI-TALENTED TRAVIS PASTRANA
BIG BUCK HUNTER WORLD CHAMPIONSHIP8TH PLACE
TRAVIS PASTRANA - BIGGEST. RED BULL GAME. EVER.
Over 30,000 plays per day, even after being out for 10 months
14MM total plays since launch
No paid media. None.
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RED BULL IS ATHLETE PROJECTS – RED BULL PROJECT X
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RED BULL IS ATHLETE PROJECTS – RED BULL OFF THE PLANET
RED BULL IS MOTORSPORTS – TIMES SQUARE PIT STOP
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RED BULL IS A MEDIA COMPANY.
RED BULL MEDIA HOUSE
THE RED BULLETIN – USA EDITION COMING IN 2011
RED BULL MOBILE
RED BULL RECORDS
RED BULL WEB TV
RED BULL TV
PLAY VIDEO TRAILER FOR RED BULL TV HERE
– DELETE THIS TEXT
NEED CONTENT? - RED BULL CONTENT POOL
Captain, I’m detecting large quantities of awesome in this sector.
A GOOD LISTENER IS NOT ONLY POPULAR EVERYWHERE, BUT AFTER A WHILE HE GETS TO KNOW SOMETHING.- Wilson Mizner
THE GREAT THING IN THE WORLD IS NOT SO MUCH WHERE WE STAND AS IN WHAT DIRECTION WE ARE MOVING.- Oliver Wendell Holmes