IMC Strategy

ASHES FOR BEAUTY MAGAZINE

“ TRANSFORMING THE LIVES OF WOMEN ONE PAGE AT A TIME.”

TRANEISHA Y. JONESDECEMBER 22, 2013

Monday, December 23, 2013

EXECUTIVE SUMMARY• Ashes For Beauty Magazine is a niche publication

targeting African-American Christian women between the ages of 18 & 45.

• With the mission to “Transform the Lives of Women One Page at a Time,” the publication provides rich and relevant editorial content centered around fashion, beauty, health and wellness, finances and most importantly spirituality.


PRIORITIES INFOGRAPHIC# 1 INCREASE BRAND

AWARENESS

# 2 INCREASE BRAND ENGAGEMENT

# 3 INCREASE SALES

RE-LAUNCH WEBSITE&

CUSTOMIZE SOCIAL MEDIA PLATFORMS

PLAN POSTS ON SOCIAL MEDIA ENGAGE BLOGGERS

INTERNET ADVERTISING PUBLIC RELATIONS, ETC.

PLAN & EXECUTE KEY EVENT(S)SOCIAL MEDIA POSTS & ADVERTISING

CONSIST BRANDING CENTERED AROUND OVERALL MISSION


SITUATION ANALYSIS• PROBLEM STATEMENT

• Lack of publications that reflect the overall ideals, needs and desires of African-American Christian women.

• Ashes For Beauty Magazine is a niche publication targeting African-American Christian women 18-45. The publication provides relevant content that both empowers, informs and educates the African-American Christian woman in various areas of her life.

• CURRENT SITUATION

• The brand is relaunching in January 2014 and is relying heavily on social media to build an initial subscriber/circulation base quickly.

• PRELIMINARY OBJECTIVE OF TARGET PUBLICS

• African-American Christian women, 18-45 years of age, residing primarily in the mid-western and southern United States of America.


BUYER PERSONAFEMALE

CHICAGO, IL

INCOME: $40,000+

GOALS/ASPIRATIONS: To walk fully in her purpose and God-given calling. To be of service to others whenever and wherever possible. More specifically, Kenya would like to reach a senior level role in her career so that she can help empower her local church and community.

EDUCATION: Has an bachelors and MBA.

COMMUNICATIONS: Utilizes social media regularly, at least 2-3 hours daily. Likes to search the web for articles that will empower her holistically- body, mind and soul. More specifically, she is constantly looking for things that will help her improve spiritually and intellectually.

Kenya is a 25-year old woman who has recently acquired an MBA. Having relocated to Chicago, IL after taking a job as an account executive with a leading marketing firm, Kenya is on the fast track to success. She loves helping others, and has already joined a local church so that she can contribute her gifts and talents. Kenya is a born leader, a mover and shaker who erects positive change wherever she goes.

Kenya is a lover of fashion, and is a trendsetter. She is a Christian woman, but is nothing like the “traditional” woman many think of when they think of Christian women. She loves Christ and is adamant about living her life on purpose, with purpose.

PICTURE COURTESY OF WWW.DRMASONSCLASSES.COM


http://WWW.DRMASONSCLASSES.COM

http://WWW.DRMASONSCLASSES.COM

CREATIVE SAMPLES• Classic and timeless; sexy and sophisticated.

• (Brand currently being revamped.)


MEDIA FLOW CHART


MEDIA SCHEDULE


BUDGET

• Website: $20/month

• Facebook: $0

• Twitter: $0

• E-mail Blasts: $600

• Print Materials: $500

• Internet Advertising: $500


IMC Strategy

Marketing

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