INTEGRATED MARKETING COMMUNICATION (IMC) AND ...Brand identity strategy FIGURE 1 Brand Equity...
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPO.. Sreedhar Madhavaram; Vishag Badrinarayanan; Robert E McDonald Journal of Advertising; Winter 2005; 34, 4; ABI/INFORM Global pg. 69
Transcript of INTEGRATED MARKETING COMMUNICATION (IMC) AND ...Brand identity strategy FIGURE 1 Brand Equity...
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPO...Sreedhar Madhavaram; Vishag Badrinarayanan; Robert E McDonaldJournal of Advertising; Winter 2005; 34, 4; ABI/INFORM Globalpg. 69
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
