Imc group presentation 11-20-2013 final

IREMEMBER™Memories fade, but you can capture it with iRemember™. It's timeless!

DISCUSSION

Product Overview

Positioning and Implementation

Financial Statements

Conclusion

iRemember™Essence of Time

PRODUCT OVERVIEW


ARTIFACT A: IMEMORY DELUXE®PRODUCT OVERVIEW

Product Introduction iMemory Deluxe digital scrapbooking captures your special

moments with technological ease. Digital scrapbooking is simply using your computer, digital scrapbooking software and photos to create pages that can be used to make a custom photo book or presentation. Build a complete digital scrapbook or album in minutes! All of your scrapbooking supplies are right on your computer making organization and clean up quick and easy.

Dual Strategy Product leadership – high quality Customer intimacy – customize product to meet individual

needs


EXHIBIT APRODUCT OVERVIEW


ARTIFACT A: IMEMORY DELUXE®PRODUCT OVERVIEW

Product Features Includes 100s of predesigned layouts Ability to apply affects to the photos Holds up to 500 pages of memories Ability to create multiple folders/albums within the

scrapbook Ability to record up to 30 seconds of sound for each

photograph Can insert 20 second video clips 480 x 234 resolution Drop & Drag Side Photo/Video Panel Mac & PC compatible Ability to add text


EXHIBIT A CONT.PRODUCT OVERVIEW


Warnings The use of technological products always comes with the risk of system failures or crashes. With iRemember™ products the risk of software crashes resulting in information lost is a precaution.

ARTIFACT B: IMEMORY® PRODUCT OVERVIEW

Product Introduction iMemory, the photo album that captures more of your

memories & thoughts. View your photos & just press play to also hear the emotion of the moment like the glee of a new bride, your son’s endearing 5 year old voice or the passion and pride as you present your dream business plan. Build your album & press record - Priceless moments captured in minutes! It’s that easy!

Dual Strategy Product leadership – high quality Customer intimacy – customize product to meet

individual needs


EXHIBIT BPRODUCT OVERVIEW


Hee, hee it was such a wonderful day! Here I am with my husband

(can you believe it?!) & our wedding party. The sun even seems to agree

with our union!

ARTIFACT B: IMEMORY® PRODUCT OVERVIEW


Product Features Various album sizes, styles & layouts 8 photo size options (e.g. 3.5x5, 8x10, panoramic, wallet) 5 to 200 pages of memories Bonded, 3-ring or ribbon binding options Record up to 30 seconds of sound for each photograph Refill pages sold separately


Churches

iMemory can also be a useful tool for businesses allowing

professionals a quick and easy way to display their work.

Engineering Firms

Construction Firms

Schools and Universities

Advertising Companies

Design Firms Real Estate Companies

PRODUCT DIFFERENTIATIONPRODUCT OVERVIEW

Why should consumers purchase iMemory? iMemories is more than just a scrapbook, it's an

introduction into one's life or expertise. The ability to share information with ease makes the product desirable for each segmented market.

How can iMemory make consumers lives easier? The beauty of it is you can view your creations on

your computer, print them out and frame them or put them into an album, or share them with family, friends or clients through email or social media.


iMemory Is More Than Just A

State-Of-The-Art

Photo Album.

It Captures What Is Important In Life & Business.


QUALITY CONTROL AND MEASURING EFFECTIVENESSPRODUCT OVERVIEW

Balance scorecard serves as a report card for the marcom campaign, and for outsourcing production

Cost-per-action is our measurement tool for website performance

ISO 9000 and 14001 Certified to meet international product quality standards


POSITIONING AND IMPLEMENTATION


ADVERTISING PLANS AND STRATEGY POSITIONING AND IMPLEMENTATION


Target Markets

Business-to-Business Business-to-Consumer

Schools and Universities Graduations

Architecture firms Weddings

Engineering firms Funerals

Advertising firms Birthdays

Design firms Churches

Real Estate companies Personal Fitness Trainers

Construction companies

Family-Oriented Individuals Creative Communicators Working Professionals


What effect advertising should have on the target market?

Family-Oriented Individuals Advertisement to family-oriented individuals will have to translate the

emotional experience and benefits of traditional physical photo-sharing into the online space by making iMemories a gathering place for families to share and relive special memories in an active way. iMemories will serve as a family’s virtual home—a place where all members of the family, regardless of geographic distance, can come together to share and relive each other’s special moments.

Creative Communicators Advertisement to creative communicators will enable this group to see the

benefit of using iMemories to create meaningful keepsakes that they can share with family and friends and treasure forever.

Working ProfessionalsAdvertisement to working professionals will allow this group to see the

advantages of using iMemories. iMemories will be positioned as the tool that will help this group gain a competitive advantage against competitors. Ex: Using iMemories during investor meetings to help gain project funding.


MAKING IMPRESSIONS POSITIONING AND IMPLEMENTATION

SloganEssence of Time

Attitudinal ResponseIt’s great! This product is a need. All of my friends

and/or staff need one too.

Specific Sales Message Memories fade, but you can capture it with iMemory.

It's timeless!




Distribution Channels



ViewScoreComputer Display

$1.2 billion in 2011WorldwideSince 1987

AcerComputer Hardware and

Electronics$16.8 billion in 2012

WorldwideSince 1976

LG ElectronicsConsumer Electronics$48.976 billion in 2011

WorldwideSince 1958

Top Four Competitors

Samsung ElectronicsConglomerate

$268.8 billion in 2012WorldwideSince 1938

ROAD MAP POSITIONING AND IMPLEMENTATION


PRODUCT VALUES POSITIONING AND IMPLEMENTATION


IMPLEMENTATION POSITIONING AND IMPLEMENTATION

Q1 Q2 Q3 Q4

Social Media – Year around

Email Marketing – 93 days

Website Development - Quarterly

Online - 24 days a year

Magazines – Quarterly

Newspapers – 52 days

Direct Mail - holidays

Flyers - 12 days a year

B2B – Quarterly

B2C – Quarterly


Timeline

FINANCIAL STATEMENTS


BALANCE SHEET FINANCIAL STATEMENTS


Assets Liabilities and Owners' EquityCurrent Assets: Current Liabilities:

Cash and cash equivalents 75,000$ Accounts payable 45,000$ Inventories 387,000$ Accrued salaries and benefits 200,000$ Prepaid Expenses 75,000$ Current portion of LTD 36,584$ Other current assets 300,000$ Total current liabilities 281,584$ Intangible assets 309,584$ Long-term debt:

Total current assets 1,146,584$ Borrowings @ 7% 150,000$ 150,000$

Total Liabilities 431,584$

Long-term Assets: Owners' Equity:Land -$ Seed money from relatives 250,000$ Buildings -$ Owners' investment (25% each) 275,000$ Equipment 35,000$ Match - Private investor 275,000$ Company SUV & car 50,000$ Total Owners' Equity 800,000$

Total long term assets 85,000$

Total Assets 1,231,584$ Total liabilities and Owners' Equity 1,231,584$

iRemember, Inc.Balance Sheet

December 31, 2013

iRemember™, Inc: Income Statement for Fiscal Years 2014 - 2016

Total Per UnitPercent of

Sales Total Per UnitPercent of

Sales Grand TotalPercent of Sales

Fiscal Year 2014Revenue 240,000$ 125$ 100% 160,000$ 85$ 100% **$400,000 100%Variable Expenses 153,600 80 64% 84,690 45 53% 238,290 60%

Contribution Margin 86,400$ 45$ 36% 75,310$ 40$ 47% 161,710 *40%Fixed Expenses *90000Net Operating Income 71,710$

*Dollar Sales Needed to Break Even: $90,000 ÷ 40% = $225,000****Margin of of Safety: $400,000 (Sales) - $225,000 (BE) = $175,000***Advertising budget included in fixed expenses: $30,000 (advertising) + $60,000 (fixed ) = $90,000Variable costs include COGS, direct & indirect materials & labor, supplies, and selling, general, & admin (SG&A). Fixed costs include SG&A. Also, applicable to 2014 & 2015.

Fiscal Year 2015Revenue 300,000$ 120$ 100% 200,000$ 80$ 100% 500,000$ 100%Variable Expenses 204,000 85 68% 117,650 50 59% 321,650 64%

Contribution Margin 96,000$ 35$ 32% 82,350$ 30$ 41% 178,350 36%Fixed Expenses 95,000

Net Operating Income 83,350$

Dollar Sales Needed to Break Even: $95,000 ÷ 36% = $263,889Margin of of Safety: $500,000 (Sales) - $263,889 (BE) = $236,111Advertising budget included in fixed expenses: $35,000 (advertising) + $60,000 (fixed ) = $95,000

Fiscal Year 2016Revenue 360,000$ 115$ 100% 240,000$ 75$ 100% 600,000$ 100%Variable Expenses 259,200 90 72% 155,320 55 65% 414,520 69%

Contribution Margin 100,800$ 25$ 28% 84,680$ 20$ 35% 185,480 31%Fixed Expenses 78,000 Net Operating Income 107,480$

Dollar Sales Needed to Break Even: $78,000 ÷ 31% = $251,613Margin of of Safety: $600,000 (Sales) - $251,613 (BE) = $388,387Advertising budget included in fixed expenses: $35,000 (advertising) + $43,000 (fixed ) = $78,000

Artifact A (1920 units sold) Artifact B (1882 units sold)



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Fiscal Years 2014 2015 2016Technology

Social Media 500$ 500$ 500$ Website Development and maintenance 5,000$ 6,000$ 6,000$ Email Marketing 1,500$ 1,500$ 1,500$ Online - Interactive 500$ 500$ 500$

Sub Total: 7,500$ 8,500$ 8,500$ Print Ads

Magazines 9,500$ 10,500$ 10,500$ Newspapers 2,000$ 2,000$ 2,000$ Direct Mail 300$ 300$ 300$ Flyers 200$ 200$ 200$ Other 3,000$ 3,000$ 3,000$

Sub Total: 15,000$ 16,000$ 16,000$

B2B 1,500$ 3,500$ 3,500$ Graduations 1,500$ 2,000$ 2,000$ Weddings 1,500$ 2,000$ 2,000$ Funerals 500$ 500$ 500$ Birthdays 1,000$ 1,000$ 1,000$ Church 1,500$ 1,500$ 1,500$

christeningsbaptismsanniversariespastoral anniversaries

Sub Total: 7,500$ 10,500$ 10,500$ Estimated Budget 30,000$ 35,000$ 35,000$

Percentage of Total Budget 7.5% 7% 6%Year End Surplus/Deficit:Actual Marketing Costs:

Wish list TV Advertising 350,000$ Radio Advertising 300,000$

CONCLUSION

Our product is one of a kind and can be useful for all industries and individuals. We recommend our product as a gift or tool for work, home, school or other special interests.


iMemory Is The New Way To

Walk Down Memory Lane Or Through The Boardroom Door.

Share Your Work or Love.


IREMEMBER™Memories fade, but you can capture it with iRemember™. It's timeless!

Questions?

Thank you!

Imc group presentation 11-20-2013 final

Education

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