Sales promotion (imc group presentation)
description
Transcript of Sales promotion (imc group presentation)
Promotion
IMC Group Presentation Nov. 2011
Present by
C3121022 Jiqiang Zu
Table of Content
Introduction
The Definition of Sales Promotion
The Categories of Sales Promotion
Sales Promotion in Retail Business
Supermarket
Shopping Centre & Boutique
Conclusion
Reference List
IMC Group Presentation – Sales Promotion
IMC Group Presentation – Sales Promotion
IMC Group Presentation – Sales Promotion
Sales Promotion Video Clips
• http://www.youtube.com/watch?v=SF3eJMCeduc (Sales Promotion in Mall)
• http://www.youtube.com/watch?v=NKNRdGbM8rI (Exclusive VIP sales promotion)
• http://www.youtube.com/watch?v=4OKdA-KNG8Q (Supermarket short-term / holiday promotion)
IMC Group Presentation – Sales Promotion
Introduction
The Definition of Sales Promotion
Sales Promotion identified as a series of different campaigns operate by
manufacturers or dealers in their marketing plan.
The purpose is to increase the sales of goods in a specific time period and attract
more customers to approach more products from them.
Advertising and personal selling support sales promotion significantly. However, sales
promotion differs from both of them.
IMC Group Presentation – Sales Promotion
The Categories of Sales Promotion
• Different business sector implements various sales promotion schemes to
arise the sales of products/service, market share and brand image from time
to time consistently.
• There are seventeen frequent methods of sales promotion have been
practicing in different business field, and they can be arranged under retail
sector and B2B sector in the market.
IMC Group Presentation – Sales Promotion
IMC Group Presentation – Sales Promotion
Samples
Coupons
Premium
Sweepstakes
Refunds Rebates
Bonus Packs
Price Off
Loyalty Programs
Event Marketing
B2B Sector
IMC Group Presentation – Sales Promotion
Contest & Dealer
Incentives
Trade Allowance
Point of Purchase
Display
Training Program
Trade Show
Cooperative Advertising
Coupons
Sales Promotion in Retail Business
Retail division is the one, which uses sales promotion incentives frequently in
the marketing segment.
Supermarket – It is the place where conducts all sales promotion schemes.
IMC Group Presentation – Sales Promotion
PremiumPrice Off
Bonus Packs
IMC Group Presentation – Sales Promotion
Video-3
IMC Group Presentation – Sales Promotion
Shopping Centre & Boutique: Giveaway free samples, Sweets takes,
Refund / Rebates and Event marketing are frequently undertake at
shopping malls and boutiques.
IMC Group Presentation – Sales Promotion
Loyalty Programs
Sweepstakes Event
Marketing
Samples
IMC Group Presentation – Sales Promotion
Video – 1, 2
Reference• Belch G & Belch M, (2011). Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th edition,
McGraw Hill.
• Clow K & Baack D, (2004). Integrated Advertising, Promotion, and Marketing Communication. 2nd edtion. Prentice Hall,
Upper Saddle River, New Jersey.
• Devon DelVecchio, David Henard, and Traci Haigood-Freling, (2006). “The Effect of Sales Promotion on Post-Promotion
Brand Preference: A Meta-Analysis,” Journal of Retailing, 82 (September), 203-213.
• DelVecchio, D. (2005). Deal-Prone Consumers' Response to Promotion: The Effects of Relative and Absolute Promotion
Value. Psychology & Marketing, 22, 373-392.
IMC Group Presentation – Sales Promotion
Thank you sincerely and there is no discount
on that!
IMC Group Presentation – Sales Promotion