Imagineering - Designing for co-creation - A Schiphol Case
-
Upload
robvanvlokhoven -
Category
Business
-
view
2.151 -
download
0
description
Transcript of Imagineering - Designing for co-creation - A Schiphol Case
![Page 1: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/1.jpg)
ImagineeringDesign voor co-creatie
The Next Cocreator - 10 Juni 2011Rob van Vlokhovenwww.robvanvlokhoven.comTwitter; @robvanvlokhoven
![Page 2: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/2.jpg)
Imagineering =
Imagination + Engineering
![Page 3: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/3.jpg)
Progression of economic valuePine and Gilmore (The experience economy)
![Page 4: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/4.jpg)
Ofwel welk transformerend vermogen heeft de beleving op het gedrag van de consument én de organisatie
![Page 5: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/5.jpg)
Als ´moeder en hoeder van het sprookje´ vindt de Efteling het belangrijk om het cultuurgoed ‘sprookjes’ in al haar facetten te bewaken en levendig te houden.
![Page 6: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/6.jpg)
"Wij zijn er trots op kleur in het leven van mensen te kunnen brengen“, aldus Tex Gunning, lid van de Raad van Bestuur van AkzoNobel.
![Page 7: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/7.jpg)
Identity = The value you commit to continously co-create with your customers
![Page 8: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/8.jpg)
Schiphol casus
![Page 9: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/9.jpg)
![Page 10: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/10.jpg)
![Page 11: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/11.jpg)
KLM – Surprise (Journeys of inspiration)
![Page 12: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/12.jpg)
![Page 13: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/13.jpg)
![Page 14: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/14.jpg)
![Page 15: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/15.jpg)
![Page 16: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/16.jpg)
![Page 17: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/17.jpg)
![Page 18: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/18.jpg)
![Page 19: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/19.jpg)
![Page 20: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/20.jpg)
![Page 21: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/21.jpg)
Het transformerend vermogen van de Schiphol-beleving zit verborgen in de facilitatie van bijzondere ontmoetingen
![Page 22: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/22.jpg)
![Page 23: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/23.jpg)
![Page 24: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/24.jpg)
![Page 25: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/25.jpg)
![Page 26: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/26.jpg)
![Page 27: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/27.jpg)
![Page 28: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/28.jpg)
Deze mindset kan nu nog sterker worden vertaald in alle touchpoints
![Page 29: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/29.jpg)
![Page 30: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/30.jpg)
![Page 31: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/31.jpg)
![Page 32: Imagineering - Designing for co-creation - A Schiphol Case](https://reader035.fdocuments.us/reader035/viewer/2022070312/5539f7474a79597a748b4a34/html5/thumbnails/32.jpg)