What the hell is imagineering?!

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Voorschoten, 12th October 2016 C R E A T S M I VE U R C Imagineering! What the hell is it?

Transcript of What the hell is imagineering?!

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Voorscho

ten,12thOctob

er201

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C R E ATSM

I V EURC

Imagineering!What the hell isit?

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“Becausetheworldchanges,wemustgainnewperspectivesandfindnewapproachestovaluecreation.”

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Weliveinturbulenttimes.Ourworldischangingatacceleratingspeed.

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5globalshifts

Creativity

Connectivity

Collaboration

Convergence

Community

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Thefutureisnothinglikethepast.Complexityanduncertaintyincrease.

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Wemustrethinkandredefinethewayvalueiscreatedandcaptured.

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Imagineering

Complexity-inspireddesignapproachforchangeandtransformation.

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Strategicinnovation

Imagineersblendstrategyandcreativeexplorationtodiscoverfutureopportunities.

Organisationtransformation

Imagineersapplyareal-time,sociallyconstructedapproachtochangebasedonfindingcommongroundbyengaginginatransformativedialogue.

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Thestrategyemergesthroughinteractionsbetweentheparticipantsinthestrategyprocess.Itisacontinuousdialogue.

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Weshiftthefocusfromtheoutcometotheprocess.

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Weevokebottom-upmovementsincollaborativewaysusingvariousmethodologies.

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Howdoweconstructreality?

Weaskquestionslike…

Howdowebuildanenvironmentforco-creationandsocialchange?

Whataretheimplicationsforstability,changeandtransformation?

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1. Commonview2. Socialconstructionofknowledge3. Sharedaspirationfortopperformances4. Aconstantflowofnewinitiatives

Thepay-off

Deliverables

Imagineersco-createnarrativesandartefactsthatgenerateresponse,commitmentandparticipation,andbuiltplatformsthatallowanyonetoinitiate,recruit,suggest,andexperiment.

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CreativeScrumcoreservices

Imagineering,contemporaryconsultancy

Servicedesign

Workshopsinthedesignmode

Start-upcoaching

Fieldtripsforbusinessandcuriouspeople

Traditionalconsultancy

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CreativeScrumImagineering|KoninklijkeMarinelaan 1a|2251BAVoorschoten|TheNetherlands| +31(0)717851553|creativescrum.com

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Imagineersusethenarrativemodeasanadditionallenstolookatstrategising.