ILTA Webinar - Tikit & HighQ - Content is king - Technology's role in the movement
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Transcript of ILTA Webinar - Tikit & HighQ - Content is king - Technology's role in the movement
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ILTA Webinar - May 24 2016
Content is king -Technology’s role in the movement
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About Tikit
• Working with law firms in N America for 20 years
• Leading technology provider to law firms
• Offices in North America, UK & Australia
• Tikit eMarketing - leading electronic marketing
solution with market share of 60% of AM law 100
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About HighQ
• Founded in 2001
• Headquartered in London
• Offices in US, Europe, Australia, India
• Specialist, enterprise-grade technology
• Secure cloud-based collaboration and
publishing solutions
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Agenda.
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A shifting legal landscape
• Intense competition
• Globalisation and mergers
• Pressure to reduce costs
• Increased focus on client needs
• Disruptive legal technology
• CASL & EU Safe harbour
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The age of the customer
• Client engagement is king
• Firms need to build trust and loyalty
• Clients demand added value services
• Competitive pressure sets high expectations
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Engage with clients?
• Combination of push & pull
• Shift to a two-way conversation
• Improve access to information
• Creating a virtuous loop
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Bricolage is the new norm
• Unsettled times
• Firms need a technology toolkit
• Disruptive technology models
• French for DIY
• Leverages assets, encourages creativity and promotes agility
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What is content?
• Client focused and value based
• Relevant
• Consistent
• Competitive edge
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Staying connected
• How is technology helping?
• Drives active listening
• Focus on engagement
• Build trust & loyalty
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Relationships, Trust and Engagement
• There are no excuses!
• Virtuous cycle
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Aha moments
• Come from engaged clients
• Leads to innovation
• Builds trust & loyalty
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Measuring impact
• Three main measurements
• Reach
• Engagement
• Sentiment
• What is important for your firm?
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Killer content
• Think of the audience
• Tailored & personalised
• Client experience
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Strategies
• Content conductors and other roles
• Segment & humanise your content
• Push & Pull
• Focus on your strengths
• Visual identity
• Learn from failing
• Advocacy
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It’s a wrap
Thanks for listening
Follow up
• 22nd June - HighQ Publisher overview webinar
• Tikit white paper - Boosting client engagement through personalisation of content
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Learn more….
• @JeffAHemming
• @BenWightwick
• tikit.com & HighQ.com