ILLEST BRAND PRESS KIT_2016
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Transcript of ILLEST BRAND PRESS KIT_2016
BRAND KIT
Mark Arcenal, former Global Digital Lead at Nike, began fatlace.com in 1999 as a blog based on the 4 elements of Hip-Hop. Fatlace has then grown to cater
the motor enthusiast, thus redefining today’s automotive culture.
Fast forward, fatlace.com has become home to all things music, fashion, art, motor, and sports culture. ILLEST BRAND was created in 2009 allowing the lifestyle interests of
Fatlace to reflect into a brand recognized around the world.
ILLEST BRAND now has 6 flagship stores worldwide.
ILLEST BRAND DEMOGRAPHIC
FASHION FORWARD - MODERN AESTHETIC - INDIVIDUALISTIC 15 TO 25 YEARS OLD
ILLEST BRAND SUPPORTERS Ben Baller, Curren$y, Del (Hieroglyphics), Far East Movement, Fetty Wap, Frank Gore,
Joey Bada$$, Kendrick Lamar, Marcc Rose, Marcus Mariota, Meek Mill, Morten, Nef the Pharaoh, Roshon, Shay Mitchell
ILLEST BRAND collaborates with brands that share similar brand values. Together, the collections allow the ILLEST consumer to become a part of the brand lifestyle.
ILLEST BRAND COLLABORATIONS
ILLEST BRAND COLLABORATIONS
ILLEST BRAND partners with brands and individuals allowing opportunities for global marketing and promotion.
Flagship locations: San Francisco, Los Angeles, Hawaii, Hong Kong, Philippines, Taiwan
ILLEST BRAND EVENTS
ILLEST BRAND media content is featured and promoted on various platforms across digital, print, and
social.
ILLEST BRAND SOCIAL REACH
305,000+ Followers
380,000+ Likes
77,000+ Followers
20,000+ Unique Visitors
9,000+ Followers
1,000+ Followers
1626 MAG, AF IMP MAGAZINE, MOTORHEAD MAG, SUPER STREET MAGAZINE, USDM FREAX
ILLEST BRAND PRINT FEATURES
SUPER STREET, FHM, HIGHSNOBIETY, HYPEBEAST
ILLEST BRAND DIGITAL FEATURES
ILLEST BRAND has been inspiring individuals since 2009. ILLEST aims to promote a positive lifestyle through athletes & artists.
Partnering with creative individuals will not only help to inspire our global following —it will help empower free-minded
individuals by sharing that positivity comes from within ourselves.
@illest@illestbrand illest brand@illestbrand fatlaceTV
www.illestbrand.com