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Transcript of Bonchon press kitbonchon.com/wp-content/uploads/sites/25/2016/09/press-kit_2016-USA.pdfBONCHON...
BONCHON FRANCHISE LLC213 W 35th St. #401New York, NY 10001
Tel: 1-212-273-1111WWW.BONCHON.COM
Bonchon press kit
About�Bonchon
“
”
IN SOUTH KOREA, SEO PERFECTED THE
TECHNIQUE USED FOR BONCHON CHICKEN.
IN THIS METHOD, MUCH OF THE FAT UNDER THE SKIN IS RENDERED OUT DURING
THE FRYING PROCESS, MAKING IT PAPER-THIN AND
LEAN, BUT EXTRA CRISPY AND JUICY.
IN ADDITION TO CHICKEN WINGS, DRUMSTICKS
AND STRIPS, BONCHON ALSO OFFERS A SAVORY
SELECTION OF ASIAN FUSION CUISINE.
“”
Bonchon prides itself in the fact that all chicken is made to order, using the highest quality ingredients. In addition to chicken wings, drumsticks and strips, Bonchon also o�ers a selection of Asian fusion cuisine.
Bonchon o�ers a variety of dining experiences for you to enjoy. The traditional sit-down restaurant provides a friendly, casual dining experience perfect for gathering with family or friends. Our sports bar restaurants o�er a full bar with televisions, great for watching sporting events. For the ultimate convenience, most restaurants also o�er take-out and delivery services.
Based in the heart of New York, Bonchon is a franchise specialized in Korean-style fried chicken and a variety of savory Asian fusion dishes. Bonchon has travelled far and wide from Busan, South Korea, to become the internationally loved brand it is today.
After the success of Bonchon in South Korea in 2002, the first location overseas was opened in 2006, in Fort Lee New Jersey. Not long after, Bonchon entered New York City and opened its flagship restaurant in the heart of Manhattan.
Bonchon’s unique and delicious fried chicken quickly attracted a dedicated following. Word-of-mouth alone helped Bonchon expand throughout America in States such as Massachusetts, Virginia, California, Nevada to name a few.
Bonchon has risen to fame, due to the popularity of its one of a kind fried chicken. Bonchon has become a household name in the Philippines, Thailand, China and Indonesia and now looking to expand all over the globe.
Number of stores opened as of August 2016
Number of stores scheduled to open
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on
S.KOREA
Cambodia
Bahrain
PHILIPPINES
2 Stores
4 (2) Stores
108 (22) Stores
INDONESIA
THAILAND
20 (2) Stores
24 (2) Stores
SINGAPORE1 (2) Store
2 (1)Stores
USA50 (59) Stores
ca
nv ohPA
TX
va
nyma
njct
DCMD
Flagship Store
GA
fl
NCoK
CASUNNYVALE SAN MATEO SOUTH SAN FRANCISCO NEWARK ALMADENELK GROVE COSTA MESA/ORANGE COUNTY PLEASANTON/ SAN FRANCISCO NORTH SAN JOSEEAST SAN JOSEHAYWARDMILPITAS MOUNTAIN VIEW
DC NAVY YARD
OHCOLUMBUS CLINTONVILLE SEVEN HILLS
MAALLSTON CAMBRIDGELOWELLDOWNTOWN SALEM CHINATOWN BURLINGTON WALTHAM COOLIDGE CORNER
MD BOWIE TOWSON COLUMBIA HANOVER ELLICOTT CITY ROCKVILLE HYATTSVILLE GERMANTOWN WALDORF FREDERICK SQUARE BALTIMORE CANTON CROFTON HAGERSTOWN
VA ARLINGTONCENTREVILLE FAIRFAX RICHMOND WOODBRIDGE ANNANDALE HERNDON LEESBURG STERLING FREDERICKSBURGVIRGINIA BEACH NEWPORT NEWS CHESAPEAKE
WILLIAMSBURG HARRISONBURGWINCHESTER NORFOLKMANASSAS MIDLOTHIAN HENRICO ALEXANDRIA MECHANICSVILLE SOUTH RIDING STAFFORD
NJ FORT LEE JERSEY CITY LEONIA UNION MIDLAND PARK NUTLEY
TX HOUSTON KATY PEARLAND SUGARLANDMISSOURI THE WOODLANDS
PA PHILADELPHIA CENTER CITY U PENN
CT MANCHESTER STAMFORD NEW HEAVEN FAIRFIELD HARTFORDTOLLAND
GA FAYETTEVILLE ATLANTADULUTH
FL ORLANDO
NY38 TH ST/7 TH AVE 32 ND ST/5 TH AVE JOHN ST ASTORIABAYSIDE BROOKLYN
NCCHARLOTTE PINEVILLE WOODLAWN RALEIGHDURHAM
NVSW LAS VEGAS
OKOKLAHOMA CITY EDMOND
HI KAPOLEI
Bonchon Chicken
Founded 2002
U.S. HeadquartersNew York City
Global Headquarters Busan, South Korea
Websitewww.Bonchon.com
About Bonchon is a casual neighborhood
restaurant that specializes in Korean style fried chicken.
First restaurant Busan, South Korea
Total restaurantsAs of August 2016 there are 211 locations in ten countries, with 50 in the United States. These include both corporate and franchise owned locations.
LeadershipJinduk Seo,
CHIEF EXECUTIVE OFFICER
Hong tae Kim, CHIEF OPERATING OFFICER,
UNITED STATES
First U.S. restaurant The first Bonchon
opened in Fort Lee, New Jersey 2006 211
Fun facts
“Bon Chon”means
“My Hometown” in Korean
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{In
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“AT THE NEW BONCHON, JOIN
THE LINES,”
“THE BEST BUFFALO HOT WINGS IN AMERICA: A CRITICAL VIEW,” Scott Raab, January 30th,
2009 Esquire
CHEAP EATS 2015
“The 100 Very Best Restaurants
for 2014”Todd Kliman, Ann Limpert, Anna Spielgel and Cynthia Hacinli, January 31th, 2014
WASHINGTONIAN
“Koreans Share Their Secret for Chicken with
a Crunch,”Julia Moskin, February 7th, 2007
The New York Times
Golden Grub Award, 2012
“Bonchon does Korean fried chicken that’s amazing,...”
- Anthony Bourdain, 2015
by Jessica Festa, January 15th, 2015WESTJET MAGAZINE
CRAVED Restaurant Award, Best Game
Day Food, 2011
“BONCHON ANSWERS ‘CRAZY DEMAND’ FOR KOREAN CHICKEN”Missy Frederick, March 4th, 2011
WASHINGTON BUSINESS JOURNAL
“Critics’ Picks: Best Restaurants,”
New Jersey MonthlyJuly 13th, 2009
“Best Korean Fried Chicken in
NYC, 2015”
Jeanette Settembre, June 20th, 2015
TASTE OF ASIAFOOD FEST
Listed Under: “Best Chicken Wings
In NYC”, 2015
Voter’s Choice “Best Korean Fried Chicken, NYC 2015”
Seamless.com
Todd Kliman, Ann Limpert, Anna Spielgel and Cynthia
Hacinli, June 19th, 2015WASHINGTONIAN
Lora Moftah, January 29th, 2015INTERNATIONAL BUSINESS TIMES
Blake Eskin, June 27th 2012, grubHub
Ike De Lorenzo, February 9th 2011, boston.com
“Best chicken wings in the country”
Kate Krader, January 30th, 2012 CNN
listed under
TASTE OF ASIA
Slogan“The best guarded
secret sauce.”
*�e National Restaurant Association - 2016 Culinary Forecast Report
+63%
+52%
Fried Chicken
Chicken Wings
HOT TRENDS 2016
2014
2015
2016
*“I usually order half and half of soy garlic and spicy wings and they do not disappoint .”
I LOVE EVERYTHING ABOUT BONCHON CHICKEN!!!!
The Garlic and Soy wings are AMAZING!!!
Happy National Fried Chicken Day! WANT FREE CHICKEN?!?!?! Show us how you celebrated by sharing your best photo of Bonchon’s Chicken.BEST BONCHON PHOTO gets a FREE X-LARGE order of wings!
11,224 people reached
651 people reached
I was introduced to this place though some local friends in Ellicott City area.I live way across town, East Baltimore City and I will take the ride to eat delicious chicken and salmon salad!
I have brought family and friends to this place and they loved the food too.
This place has great atmosphere, food and music!
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Bonchon’s amazing experiences make for unforgettable moments. Every handcrafted, double-fried piece of Bonchon chicken starts with your experience.
Each bite makes you want to shout from the rooftops and tell the world about the amazing sights, smells, sounds and tastes you are experiencing.
Your sticky fingers race across your phone to take a photo and shire it with the world
And then your Bonchon experience begins again as you bring in your best friends and your most trusted family to try a taste sensation like no other.
For more information please contact us at: [email protected] or +1 (212) 273-1111
THE Bonchon Experience
BECAUSE IT’S NOT JUST CHICKEN, IT’S BONCHON!