IL - Chicago

YOUR BRAND STORY, .Media Across Chicago

WE ARE

We are the leading out of home media company in North America, with a major presence in the top 25 U.S. markets, plus prime holdings in Canada.

We are a connected, data-enabled network of over 400,000 billboard, transit, and digital displays, plus a mobile offering; all providing engaging ways for your brand to reach the on-the-go consumer.

Always on. Always innovating. Always connecting. Always going all OUT for customers.

YOUR BRANDSTORY,

TOLD ON OUR CANVASES.

4

Creatively Impactful

OUTFRONT Media delivers the best inventory in the country. This serves as the perfect blank canvas for your brand story, illustrated through big, bold, and beautiful creative.

Contextually Relevant

OUTFRONT’s location based media provides unmatched environmental relevance to consumers. This ensures that brand stories communicate the right message, at the right time, to the right audience. Data triggers offer an additional layer of relevance.

Media Amplifier

The inclusion of OUTFRONT extends and strengthens the reach and frequency of any integrated media plan. Additionally, we are the most effective driver of mobile, social and digital engagement.

Why OUTFRONT Media?

il t k5312.396.5700 / OUTFRONTMedia.com Copyright © 2016 OUTFRONT Media Inc. All rights reserved Last Revised 07/17/17

The Consumer is Mobile.

Source: USA TouchPoints, 2014.1, © 2015 RealityMine

Consumers are mobile, increasingly on-the-go and always connected to their smartphones.

70% of our waking hours are spent outside the home and 68% of consumer mobile use is done on the go.

This behavior has made location the BEST indicator of consumer intent.

The OUTFRONT Mobile Network provides the happiest media marriage on the block—OOH and mobile! Reach consumers with an impactful brand building message on OOH, coupled with a mobile one-to-one engagement on their smartphone, communicating the actions the brand wants them to take.

100

0

20

40

60

80

Any OOHMedia

TV Computer MobileTablet

AM/FMRadio

PrintNewspaper

OOH’s Reach Tops Every Other Medium Mobile Ranks Fourth

OOH is the best primer for mobile.

% ofPopulationReached

99%96%

84%75%

69%

15%

6312.396.5700 / OUTFRONTMedia.com Copyright © 2017 OUTFRONT Media Inc. All rights reserved Last Revised 07/17/17

Millennial MeetUp.

Millennials are outside the home more than ever! In fact, 86% drive

to work and city dwellers take public transportation more so than their baby

boomer counterparts. Influence this elusive connected, and social audience segment

when they are making decisions… where to go, what to eat, what to buy! Key startups

and millennial facing brands are already using OUTFRONT to build their brands.


Audience Segmentation.

OUTFRONT connects brands to their target audiences, nationwide. Whether that audience be the techy, the business executive, the hipster, or the mom, OUTFRONT has it covered. Customized audience packages ensure brands reach the right consumer, at the right time, with the right messaging.

8

OOH Sparks Engagement!

Adults say that they’ve seen an OOH ad in the

past month

out of10

8Watched a TV

program advertised

19%

Watched a movie

20%

Visited a restaurant advertised

21%

Searched for brand info

35%

Accessed a coupon/discount code

22%

Visited a website that was advertised

22%

Downloaded/viewed the app

15%

Talked about a product advertised

26%

And among those who have seen an OOH ad:

Source: USA Touchpoints Billboard Study, OAAA

9

Blocking? No, Tackling.

Always on and never susceptible to ad skipping or bots, OOH happens before key conversions take place, whether they be in brick and mortar or online.

OOH Mobile Shopping Activity Exposure by medium in the hour before mobile shopping activity

OOH Influences Purchase ActivityExposure by medium during purchase activity

0

10

20

30

40

Any OOHMedia

Transit/BulletinsStreet Furniture

Television Place Based AM/FM Radio Print Newspaper

43%

16% 12%10% 8% 1%

Any OOHMedia

Transit/BulletinsStreet Furniture

Television Place-Based AM/FM Radio Print Newspaper0

10

20

30

40 43%

36%

27%

23%

12%3%

2014

Source: USA TouchPoints, 2014, © 2015 RealityMine

10

OOH Drives Digital Engagement.

In 2015, the OAAA set out to show the media community that OOH impressions are impactful, targeted and above all, REAL.

> 1,400 units across 20 markets

> CTA: Visit FeeltheReal.com

> In seven weeks, the ads drove 27,061 unique visitors to the site

> 40% were media professionals, the target audience

> During the flight, OOH reported 2% incremental growth in sales, amounting to $23.3 million, an ROI of 7x the investment

As an extension, the OAAA released a “Vote to Count” campaign in 2016, driving potential voters to VoteToCount.com, where they could register.

11

Drive ROI For Your Brand.

COST PER THOUSAND

100

0

20

40

60

80

Billboards WithOutdoor

Live TV Internet MobileApp/Web

WithOutdoor

WithOutdoor

WithOutdoor

Radio WithOutdoor

SocialNetworking

Avg

. Day R

each

(%

)

+17%+65%

+303% +203% +41%

Source: OAAA.org, 2013

Shelter

Poster

OOH

$40

$30

$20

$10

CABLE

Bulletin

Network

Daily

Interconnect

Business

Zoned SpotNEWSPAPER

ADDING OUTDOOR TO OTHER MEDIA CAN INCREASE REACH BY UP TO

Source: USA Touchpoints Billboard Study, OAAA

12

1 New York-Newark et al, NY-NJ-PA 15,806,405 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●2 Los Angeles-Long Beach, CA 10,363,815 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●3 Chicago, IL 7,322,541 ● ● ● ● ● ● ● ● ● ●4 Dallas-Forth Worth-Arlington, TX 5,239,799 ● ● ● ● ●5 Houston-The Woodlands, TX 4,885,987 ● ● ● ● ● 6 Miami Ft Lauderdale, FL 4,783,986 ● ● ● ● ● ● ● ● ● ● ● ●7 Philadelphia, PA 4,727,310 ● ● ● ● ● ●8 Washington, DC-VA-MD-WV 4,720,493 ● ● ● ● ● ● ● ● ●9 Atlanta, GA 4,298,956 ● ● ● ● ● ● ● ● ● ● ● ● ●10 Boston-Cambridge-Newton, MA-NH 3,811,087 ● ● ● ● ● ● ● ● ● ● ●

11 San Francisco-Oakland, CA 3,714,911 ● ● ● ● ● ● ● ● ● ● ●

12 Phoenix-Mesa-Scottsdale, AZ 3,457,429 ● ● ● ● ● ● ●13 Detroit-Warren-Dearborn, MI 3,332,255 ● ● ● ● ● ● ●14 Riverside CA 3,307319 ● ● ● ●15 Seattle-Tacoma-Bellevue, WA 2 909,229 ● ● ●16 Minneapolis - St. Paul, MN 2 698,084 ● ● ● ● ● ●17 San Diego-Carlsbad, CA 2,563,295 ● ● ● ● ●18 Tampa St Petersburg, Fl 2 374,159 ● ● ● ●19 Baltimore-Columbia-Towson, MD 2 188 674 ● ●20 St. Louis, MO-IL 2 177,675 ● ● ● ● ●21 Denver-Aurora-Lakewood, CO 2 157,155 ● ● ● ● ●22 Pittsburgh, PA 1,903,444 ● ●23 Orlando-Kissimmee-Sandford, FL 1,859,297 ● ● ● ● ●24 Portland-Vancouver, OR-WA 1,852 687 ● ● ●25 Charlotte-Concord, NC-SC 1,843,603 ● ●

28 Cin nnati OH KY-IN 1

Bulletins Wallscapes Buses Street FurnitureCBSA PopulationAge 18+

Speciality Commuter Rail & Subway

Posters & Junior Posters

Mobile Network

● indicates OUTFRONT media available ● indicates new digital media available ● indicates wrapped media available

43 603

g , , ,

, ,

, ,

3

38 P W i RI 1 28 0 8

39 Milwau ee W k sh WI 1 2 5 977 40 k i 1 122 4 7

41 Okl ho a City OK 1 024 675

4 Memphi TN M AR 1 07324

43 Ri h n VA 993 380

44 o isv l KY IN 98 275

45 N O t i LA 984 141

46 Ha tf rd-We t 962 897

47 R i C 958 147

48 Buffalo Ch k 906 516

49 Birm ngh m Hoo AL 883 982

50 h Y 855 479

Top 50 Markets

13

● ●

C c

●

28 C n nat O KY IN 1

Bulletins Wallscapes Buses Street FurnitureCBSA PopulationAge 18+

Speciality Commuter Rail & Subway

Posters & Junior Posters

Mobile Network

● indicates OUTFRONT media available ● indicates new digital media available ● indicates wrapped media available

43 603

Top 50 Markets

g

tland Vancou er 1,852 687 ● ● ●

26 San Antonio-New Braunfels, TX 1,780,935 ● ●27 Sacramento-Roseville, CA 1,741,842 ● ● ● ●28 Cincinnati, OH-KY-IN 1,647,337 ●29 Las Vegas-Henderson-Paradise, NV 1,615,337 ● ● ● ● ● ● ●30 Cleveland-Elyria, OH-KY-IN 1,615,309 ● ● ●31 Kansas City, MO-KS 1,577,229 ● ● ● ● ●32 Columbus, OH 1,545,222 ● ● ● ● ●33 San Jose-Sunnyvale, CA 1,525,784 ● ● ● ● ● ●34 Austin-Round Rock, TX 1,518,122 ●35 Indianapolis-Carmel-Anderson, IN 1,500,259 ● ● ●36 Nashville-Davidson, TN 1,406,121 ● ● ●37 Virginia Beach, VA-NC 1,342,960 ● ●38 Providence-Warwick, RI-MA 1,287,098 ● ● ● ●39 Milwaukee-Waukesha, WI 1,205,977 ● ●40 Jacksonville, FL 1,122,497 ● ● ●41 Oklahoma City, OK 1,024,675 ●42 Memphis, TN-MS-AR 1,07,324 ● ● ●43 Richmond, VA 993,380 ● ●44 Louisville, KY-IN 989,275 ● ● ● ● ●45 New Orleans-Metairie, LA 984,141 ● ● ● ●46 Hartford-West Hartford, CT 962,897 ● ● ● ● ● ●47 Raleigh, NC 958,147 ● ● ● ●48 Buffalo-Cheektowaga, NY 906,516 ● ● ●49 Birmingham-Hoover, AL 883,982 ●50 Rochester, NY 855,479 ● ● ●

U.S Cens s 2016 Copy ight © OUTFRONT Med a I

MEDIA ACROSS CHICAGO.

15

Why OUTFRONT Chicago?

Audience

OOH can be targeted by market, neighborhood and demographic, allowing brands to pinpoint accurately who they need to reach, and then reach them consistently. In Chicago, OUTFRONT Media reaches 94.4% of the DMA consumers weekly.

Location

As location infiltrates all media formats, OOH remains the most established location-based expert. OUTFRONT’s targeted locations allow brands to maximize on the recency of messaging—prompting purchases in that moment, especially on mobile devices! Whether it is The United Center, Wrigleyville or The Loop, we have you covered.

Viewability

OOH is 100% viewable. Our inventory reached consumers in the real world and is never susceptible to bot traffic or ad blocking. Ensure that your brand’s story is seen in an impactful way, throughout Chicago, with OUTFRONT Media.

16

Source: US Census 2016, APTA/MBTA 2015

Chicago Overview

3rd Largest City in the U.S.,

with over 7.3 million people and a median HHI of $63,153, 13% above the national average. As a US top 10 financial & trading hub, Chicago is one of the most important economic and cultural centers in the U.S. With over 200 colleges and universities, residents are among the most highly educated in the country. The well employed consumers of this area create one of the strongest economies in the nation.

Why Chicago?

Over 52 Million people traveled to Chicago in 2015.

Chicago is home to the world’s largest, free, outdoor,

food festival - The Taste of Chicago.

Chicago boasts over 200 theaters for nightlife entertainment.

The area boasts successful sports franchises: NFL Bears, MLB Cubs, MLB

White Sox, NHL Blackhawks, NBA Bulls, MLS Fire.Chicago Bridge Trestle leading to one of the

busiest six-way intersections in the city.


Time spent traveling to

and from work each day

Total miles traveled

past week

Drive alone or carpooled

White-collar occupation

Blue-collar occupation

Employed

CHICAGO7.3 Million

CBSA

51% 34 min. 20%

49% 87% 61%

College degree or higher

Female

Male

35% 140 mi. 63%

Chicago Profile

Source: Scarborough Research 2016, Chicago, IL CBSA.

White 53.5%

Hispanic 22%

African American 16.6%

Asian 6.1%

Other/Mixed 1.7%

18

Billboards . . . . . . 19-29 Bulletins . . . . . .20 Digital Bulletins . . . . . 22 Wallscapes . . . . . .24 Trestles . . . . . . .26 Junior Posters . . . . .28

Street Furniture . . . . . 30-35 Bike Share . . . . . . 31 Bike Share Wraps . . . . 32 Metro Lights . . . . .34Specialty Media . . . . . .36 Backlit Squares . . . . . 37 LED Displays . . . . .39 Mobile Billboards . . . 40Mobile Network . . . . . . 41

CHICAGO MEDIA FORMATS

BILLBOARDS


Bulletins offer the most powerful impact of all outdoor advertising formats. Located on key highways, intersections and integral choke

points throughout the Chicago area, bulletins provide your message with long-term presence and tremendous visibility to vehicular traffic.

BulletinsChicago - Billboards

> 20’H x 60’W > 14’H x 48’W > Odd Sizes > Sizes vary by location > Extensions available

Product Information:

> See map for complete coverage

Coverage:


Chicago - Billboards

Bulletin Coverage


Add an extra layer of timeliness and relevance to your campaign through a digital execution. Easily change creative messaging based on triggers such as time of day, weather, or sports scores. Digital provides ultimate messaging.

Digital BulletinsChicago - Billboards

> 14’H x 48’W > 16’H x 55’W > 20’H x 60’W > Spot Length: 10 seconds



Coverage:



Digital Network Coverage



Wallscapes

Affixed to buildings in heavily trafficked areas and visible from a great distance, wallscapes provide maximum impact for creative messages. Great point-of-purchase exposure a for creative districts keeps

your message top of mind. Wallscapes are perfect for penetrating urban centers and vary in size, providing endless creative options.

> Sizes vary by location

Product Information: > See map for complete coverage

Coverage:



Wall Coverage


Bridge Trestles draw local engagement with unique, large formats near ground level. Located above key intersections and integral

choke points throughout the Chicago area, bridge trestles provide your message with tremendous visibility to both cars and residents

TrestlesChicago - Billboards

> Odd Sizes > Sizes vary by location



Coverage:



Trestle Coverage



Junior Posters

Located along primary and secondary roadways in urban Chicago, Junior Posters are highly visible to vehicular and pedestrian traffic. This format deep neighborhood penetration that will speak directly to

your target demographics. As a cost-effecient medium, Junior Posters offer point of purchase opportunities and is a great medium for store activation.

> 60”x132”

Product Information: > See map for complete coverage

Coverage:



Junior Poster Coverage

STREET FURNITURE


Increasingly, bike shares are becoming part of the urban commute in Chicago. These units attract a younger, environmentally friendly consumer. Connect your brand message to the elusive Millennial demographic in the most desirable urban neighborhoods.

Bike SharesChicago - Street Furniture

> 55”H x 38”W


> Citywide Reach: > All Major Sports Arenas > River North > West Loop > Museum Campus > Downtown Loop > All Major Attractions > Financial District > Affluent Neighborhoods > Colleges & Universities > Waterfront > Oak Park > See map for complete

coverage

Coverage:


Enhance your Bike Share campaign with dominant and vibrant street-level Bike Share Wraps. Own a city block and command pedestrian and vehicular attention with this unique and splashy medium.

Bike Share WrapsChicago - Street Furniture

> Odd Sizes > 9-40 docks per station > 2 ad panels per dock


Coverage: > Same Coverage as

Bike Share Panels


Chicago - Street Furniture

Bike Share Coverage


Metro light panels complement and fill in street furniture coverage in highly sought-after downtown locations. Our metro light panel coverage penetrates the downtown and center city regions - reaching educated, affluent professionals.

Metro LightsChicago - Street Furniture

> Illuminated > 69” H x 48” W


> See map for complete coverageCoverage:


Chicago - Street Furniture

Metro Light Coverage

SPECIALTY


Backlit Squares are positioned in prime, high-traffic areas reaching Chicagoans as they commute, dine and play.

Backlit Squares are surrounded by popular restaurants, shopping, bars, and entertainment venues. High versatility and prime locations make this medium a great buy for any advertiser.

Backlit SquaresChicago - Specialty

> 10’x10’


Coverage: > Magnificent Mile > West Loop > Downtown Near North > Wrigleyville > Bucktown


Chicago - Specialty

Backlit Square Coverage


LED Displays

Reach upscale and affluent Chicagoans in the 900 N Michigan Ave Lifestyle Center - home to over 70 luxury retailers. Located in the front entrance of the mall, these LED Displays are perfect to showcase high-end goods and services.

With full motion capability, these can’t-miss displays will surely captivate and bring your brand to life.

Chicago - Specialty

> Full Motion Digital > 15 sec spot > 90 sec loop > 11’ x 4’


Coverage: > 900 N Michigan Ave. Mall


Electric Vehicle Charging Stations are located in prime, high-traffic parking structures and lots reaching Chicagoans as they commute, dine and play.

EV Charing Stations are strategically positioned at the entrances and exits that all traffic must pass through making this medium a great buy for any advertiser. Venue locations include Whole Foods and popular Lifestyle Centers.

EV Charging StationsChicago - Specialty

> Static - 3’x6’, 4’x8’, 71.5”x25” > Digital - 1080px x 1920px > 1-minute loop - 8 flips - 7.5 sec each


Coverage: > Magnificent Mile > Central Loop > West Loop > South Loop > Downtown Near North > North Suburbs > Northwest Suburbs > Southwest Suburbs


Chicago - Specialty

EV Charging Station Coverage


Mobile BillboardsChicago - Specialty

Mobile Billboards offer targeted impact in the exact location or route you choose. They reach both vehicular and pedestrian traffic whether they are parked in front of a music festival or moving along one of the expressways. Drive your message directly to your target audience.

> 515 sq ft > 4 ad panels per truck > GPS tracking system > Illuminated


> Targeted routes available on a request basis

Coverage:

MOBILE NETWORK


Mobile NetworkGeofencing

Chicago - Lifestyle

Nation Wide

Combine the power of OOH with mobile to create new awareness and engagement opportunities with your target audience. OOH and mobile have a natural synergy, with OOH serving as the BEST primer for mobile engagement.

1233 W Monroe St - Chicago, IL 60607

312.396.5700

OUTFRONTmedia.com

IL - Chicago

Documents

Transcript of IL - Chicago