IISP East Midlands Sept 2014 - Jim Shields presentation
24
IISP East Midlands Forum From Awareness to Engagement Jim Shields, Twist & Shout Media
-
Upload
iispeastmids -
Category
Technology
-
view
147 -
download
1
Transcript of IISP East Midlands Sept 2014 - Jim Shields presentation
IISP East Midlands Forum From Awareness to Engagement
Jim Shields, Twist & Shout Media
This Evening• Why are we struggling to get through to employees?• Why is it is essential that we do?• Examples of what happens when you do• Walk through a typical campaign• Why you need to get out more
Jim’s Cause
To bring some kind of effectiveness back to B2B and B2E communications. We use intimacy and authenticity to feed a starving workforce.
The Safe RouteTechnology
CamerasGraphicsEffects
Software=
MeasurableFamiliarLogical
UnderstandablePredictable
Creativity
DirectingWriting
PerformingFeeling
=VagueScary
OpinionatedMisunderstoodUnpredictable
Compliance is the problemTechnology requires proficiency
Creativity requires talent
Compliance – What is it Good For?
Absolutely…
The Elephant in the Room
…and everybody knows it doesn’t change behaviour
This is NOT aCampaign.
Panic Sets In
When we think we know
When we think we know
What DO They Care About?
Inspiring Passion
Is Comedy Appropriate?
Be a Marketer
• Posters (Ambient)• Video• Email• Intranet• Events• Face to face training
http://www.restrictedintelligence.co.uk
What Works• Familiarity (office / work scenarios)• Vivid yet relatable characters• Idiot / hero double act• Diverse ages / ethnicity / gender• Production values – like TV• End tag after “learning moment”• Stand-alone episodes• Personal consequences, resolved within the sketch
What Would Hollywood Do?
Video not available – please contact Twist & Shout
Searching for Brian
The Benefits of a Fan Base• Why can’t we all be like “The Mentalist”• Develop interpersonal and observational skills• Video is very good at nuance• Very bad at delivering lists / policies
Commitment from Above
https://vimeo.com/69083578
And Finally…• Be a Womble• Dare to try• Understand the politics• Your Comms Dept controls (most of) the channels• Explore other channels• Awareness is not engagement
