iip ppt on LG

8/10/2019 iip ppt on LG

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Summer Internship

Project

on

Analyzing the effects of transition from CTV business to FPD bu

LG in Odisha


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BACKGROUND

Based in South Korea, LGE has 50 affiliated companies across the globe, w

offices and presence in 120 countries

Established in 1997, LG Electronics India (LGEI) is a wholly-owned subsElectronics, South Korea

It has a turnover of almost US$ 1000 million in India


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OBJECTIVE

To study the impact that CTV had in the past

To find out whether there has been growth or de-growth in LGs FPD s

CTVs have no existence in the market

To find out LGs position in FPD business in Odisha market

To know about the market position of LGs competitors


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DATA COLLECTION AND ANALYSIS

Data was collected by conducting survey and therefore a questionnai

which had questions regarding the sales of FPD TVs and other quest

dealers and consumers preferences.


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TYPE OF ANALYSIS

Graphical analysis

Percentage analysis

Survey Sample size=136


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25%

35%

28%

12%

Highest sales in LED segment


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20%

15%

60%

5%

Highest sales in 3D TV segment


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35%

30%

25%

10%

Highest sales in Smart TV segment


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70%

10%

8%12%

Highest sale in 20" & 22"


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15%

32%35%

18%

32" TV segment


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15%

25%

50%

10%

40" & above TV segment


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0

10

20

30

40

50

60

70

80

LG Samsung Sony others

Profit Margin


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LG samsung sony other

90.00%

2.00%7.00%

1.00%

Best after sales service

best after sales service


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0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

12K-16k 16k-24k 24k-35k 35k-50k 50k & a

Average price range


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25.00%

35.00%

28.00%

12.00%

Overall FPD sales

LG

Samsu

Sony

Others


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LG FPD comparison

0

50000000

100000000

150000000

200000000

250000000

300000000

350000000

400000000

2013 2014

LG FPD


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2013 sales( in Rs) 2014 sales(in Rs) Growth/De-gro

221773080 364070719 64%(growth)

Year wise FPD Comparison in sales

(Month Jan-Jun)


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IMPACT OF CTV

In 2013, Total amount of CTVs sold from the month of January to June was R

Total amount FPDs sold were Rs 221773080

So total amount of LGs TV segment sale was Rs 659879192

In case of Samsung, total sales from Jan to June was Rs 315084965

And in case of Sony, total sales was Rs 213666063


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LG

SamsungSony

659879192

315084965

213666063

TV SEGMENT

TV SEGMENT


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RECOMMENDATION

Maintaining Model mix for different channels so that stock availability

be avoided

Maintaining minimum Selling Price for all dealers

ATL/BTL activities for new technology products like UHD/OLED/sma


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CONCLUSION

Since last year, LG has growth in FPD business of about 64%

CTV business was good in the past which accounted to 54% of the

share at that time but it is not profitable in the coming future

Overall in FPD business, Samsung is leading followed by Sony andthere has been paradigm shift for LG in the recent past


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THANK YOU

iip ppt on LG

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