Iifa Expo Brochure 1.1.14

8/12/2019 Iifa Expo Brochure 1.1.14

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For Further Information Contact:

WIZ JOY DCRUZ [email protected]

+91 9930999091

Sales Partner:

GLADYS NARULA [email protected]

+91 9819229330

TAMPA BAY CONVENTION CENTRE, FLORIDA

24 | 25 | 26 April, 2014


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Index

1. About IIFA

2. IIFA EXPO - Unlocking opportunities

3. Participating Categories

4. Media Promotion

5. Venue Details and Layout

6. Exhibitor Packages

7. Sponsorship Opportunities

8. Terms and Conditions

9. About Wizcraft

10. IIFA Expo Application Form


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Bollywood is a serious business. It is amongst the largest industries in the world with over 1300 filmsproduced in 2012. The industry spends over $400 million on overseas shoots annually and the USregion is the second largest contributor to Bollywoods international box office.

Launched in the year 2000, IIFA, The International Indian Film Academy, is Indias biggestinternational, entertainment media event and is the first of its kind.

One people, One world that is the vision of IIFA, to successfully build bridges across cinemas,communities, businesses and nations.

IIFA goes beyond just cinema and glamour with successful initiatives. LikeIn business and investment, IIFA brings about the opportunity to bring significant enhancement,strengthen and increase the already existing trade relationship between India and the hostdestination.In charitable work, as a part of the IIFA legacy,it works with a local nominated charity to support,highlight and raise awareness of the organisation locally & internationally with multiple media events& activity.

IIFA uses its power and the influence of Bollywood celebrities to promote environmental awarenessand advocacy thus driving measurable action amongst global audiences.

Impact of IIFA in the country of hosting:

TAMPA BAY, FLORIDA, 2014 PARTNER HIGHLIGHTS

OUR HOST DESTINATION PARTNERS Visit Tampa Bay City Visitors Convention BureauMayor of TampaTampa & Hillsborough Economic Development CouncilTampa & Hillsborough County CommissionersTampa & Hillsborough city council and administration

Visit FloridaEnterprise FloridaRespected and strong leaders of the city, business and philanthropic world of Tampa have joined anhonorary board to support and celebrate IIFA coming to Tampa

Some of the members are: Congresswoman Cathy Castor Robert Watkins Chairman Hillsborough County Aviation Authority Bob Martinez Former Governor of State of Florida Mayor Frank Chillura City Mayor of Temple Terrace Don DeFosset Board of Directors Florida Chamber of Commerce Sports Authority Ron Vaughn President University of Tampa

Curtis Stokes VP Fifth Third Bank

About IIFA

YEAR

PR Value

Tourism

Visitors

Room Nights

Direct Economic Impact

2007Yorkshire

75 M

40%

40,000

16,000

16 M

2008Bangkok

30 M

25%

30,000

14,000

20 M

2009Macau

56 M

35%

35,000

15,000

12 M

2010Colombo

80 M

40%

20,000

12,000

7.5 M

2011Toronto

250 M

45%

56,000

24,000

24 M

2012Singapore

150 M

35%

30,000

12,000

18 M


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UNLOCKING

UNLOCKINGENTERTAINMENT

BUSINESSOPPORTUNITIES

OPPORTUNITIES

UNLOCKINGNETWORKINGOPPORTUNITIES

IIFA Expo - Unlocking opportunities

TAMPA BAY CONVENTION CENTRE, FLORIDA 24 | 25 | 26 April, 2014

IIFA Expo - Why Should you be there?

21.85% of the US population comprises of South Asians (Indians / Pakistanis/Bangladeshis) which makes it over 3.5 million South Asians that are now living inU.S.A

Out of this large Diaspora 18% are Indians

The combined disposable income of South Asians in the USA is over 90 Billiondollars

It provides the unique opportunity to cater to a captive 40,000 + audience attendingthe IIFA celebrations and the opportunity to reach out to approx. 1,80,000 strongSouth Asian community across Florida

IIFA Expo is the perfect place to unlock the potential of your business

IIFA Expo What are the Highlights?

Participation in the IIFA Expo creates unique opportunities for facilitating trade andbusiness in the US markets.

Best of India under one roof.

40,000+ Audience (from across USA).

Reaching out to 180,000+ South Asian community in Florida.

Networking Platform for Indian Products & Services with potential NRI Buyers andInvestors.

Ideate with the Leading NRIs from around USA.

Generate Sales Leads while building your network through pre-scheduled meetings.

Alliance opportunities with companies from the U.S. participating in the Expo.

Identify, meet and interact with local buyers, distributors, dealers and sales channelpartner.


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Participating Categories

PROPERTY & BANKING

The finest property investmentopportunities and best bankingexperiences all under one roof.

CLOTHINGHot off the ramps and straight to the

expo, this is a shop till you dropopportunity.

1. PROPERTY & BANKING 2. CLOTHING 3. JEWELLERY 4. HANDICRAFTS & ARTIFACTS5. WELLNESS AND TRANQUILITY

CATEGORIES

Participating Categories

HANDICRAFTS & ARTIFACTS

Rich craft, great aesthetics andoutstanding pieces of craftsmanship

for the discerning eye.

WELLNESS & TRANQUILITY

Be zen, be healthy, be here.Enough said.

JEWELLERY

Finest craftsmanship, purity youcan trust and unmatched intricate

designs. This is a must visit if allthat glitters is on your mind.


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R ADI O PROMOTIONS

SOCI AL M EDI A

WEBSITE

Bring the latest from theevent on the speciallycreated micro-site for IIFAExpo, capturing databaseand connecting

partners withprospects.

Leveraging the social

media platform to garner

awareness, visibility and

talkability around the

event, reaching out and

engaging the target

audience thereby

establishing a direct

connect through Facebook,

Twitter and

You Tube.

To reach the target audience in Florida and pan-America, IIFA

will tie-up with a premium radio channel airinginteresting ad-jingles, promos, RJ mentions

and interviews during drive-time to ensure

maximum listenership.

Media Promotion

EMAILERS PRESS & MEDIARELATIONS

MULTIPLEXACTIVATION

BTL

ACTIVATION

PR Agency to ensure 360 degree

public relations campaign to

reach out to media across

Florida and India via news

channels, newspaper articles

and online network.

Potential visitors will be

sent a specially designedelectronic direct mail

showcasing various

features of the IIFA Expo

Tie-Up with major multiplex chain for

activations like slide inserts during

movie intervals , theater branding to

build awareness

Branding in

high-visibility

areas across

Tampa.

Media Promotion


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Venue Details & Layout

Venue: Tampa Bay Convention Centre, Florida

Tampas crown Jewel, The Tampa Convention Centre, is located on the waterfront indowntown

With its combination of accessibility, affordability and amenities, its the perfect location forthe Expo

The convention boats of 125,000 square feet completely unobstructed with a massive ceilingheight of 30 feet

The Media Hub for all IIFA 2014 activities

Located 5 mins from the main IIFA Hotel (Hilton Tampa Downtown) where all the bollywoodcelebrities will be hosted

Venue forIIFA Expo

Tampa BayConvention Centre

Florida

Venue Details & Layout

A: IIFA EXPO Tampa Convention Center 333 S Franklin St Tampa, FL 33602, United States

C: IIFA ROCKS USF Sun Dome 4202 E Fowler Ave Tampa, Florida 33620, United States Distance from EXPO: 11.7 miles Travel time by car: 19 mins

E: Tampa Marriott Waterside Hotel& Marina,South Florida Avenue,Tampa, FL, United StatesDistance from EXPO: 0.5 miles

Travel time by car: 2 mins

B: IIFA AWARDS Raymond James Stadium 4201 N Dale Mabry Hwy Tampa, FL 33607, United States Distance from EXPO: 5.5 miles Travel time by car: 11 mins

D: MAGIC OF THE MOVIE The MidFlorida Credit Union

Amphitheatre 4802 N Us Highway 301 Tampa, FL 33610, United States Distance from EXPO: 8.2 miles Travel time by car: 13 mins

F: Hilton Tampa Downtown,North Tampa Street,Tampa, FL, United StatesDistance from EXPO: 0.8 miles

Travel time by car: 3 mins

CC

EEAA

BB

DD

FF


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The IIFA EXPO Layout

The Organisation reserves the right to modify the layout of stalls and gangways.


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G O L D

E X H I B I T

O R

Gold ExhibitorINR 10,08,000

Stall Placement

Premium stall placement

Stall SizePremium Stall Space of 10 x 20 (200 Sq. Feet)

Print Benefits (Catalogue)1 x Full Page Colour Advertisement in the Exhibition Catalogue

Mention on Credit Page in Exhibitors Catalogue

Online BenefitsLogo on the IIFA Expo microsite whichwill be redirected to company website.

Other BenefitsComplete database of visitors at the Expo

On Site BenefitsPlayback (multiple) of the video commercialon LED TV Screens placed around the Expo.

P L A T I N

U M E X H

I B I T O R

Platinum ExhibitorINR 13,23,000

Stall PlacementSuper premium stall placement.

Stall SizeSuper Premium Stall Space of 10 x 30 (300 Sq. Feet)

Print Benefits (Catalogue)1 x Double Spread Colour Advertisement

in the Exhibition CatalogueMention on Credit Page in Exhibitors Catalogue

Online BenefitsLogo on the IIFA Expo microsite whichwill be redirected to company website.

Other Benefits

Complete database of visitors at the Expo

On Site BenefitsPlayback (multiple) of the video commercialon LED TV Screens placed around the Expo.


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S I L V E R E X H I B I T

Silver ExhibitorINR 5,67,000

Stall PlacementStall placement on first confirmation basis within the Silver Segment

Stall SizeStall Space of 10 x 10 (100 Sq. Feet)


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A S S O C I A T E

S P

O N S

O R

Associate RightsRecognition as Associate Partner (Logo) in allcommunications and collaterals of the Expo.

Invite

Logo Presence as Associate Sponsor on the IIFA Expo Invite

Digital

Leveraging the social media platform to garner awareness,visibility and talkability around the event, reaching

out and engaging the target audience thereby establishing a direct connectMicrosite on IIFA Expo brining the latest from the event on the website

Google Display NetworkFacebook Page

Twitter You Tube

Emailers Visitors to IIFA will be senta specially designed electronic direct mailer

Radio Promotions

Tie-Up with premium radio stations in FloridaPromo tags on radio

RJ Mentions

Multiplex Activation

Tie-Up with major multiplex chain for activationslike slide inserts during movie intervals

Press & Media RelationsPR Agency to ensure 360 degree public relations

campaign to reach out to media acrossTampa and India via news channels,

newspaper articles and online network.

+ All Deliverables of the Gold Exhibitor

P R E

S E

NT I N

G S P

O N S O R

Presenting RightsLogo Presence part of the composite logo unit

i.e. XYZ presents IIFA Expo 2014,in all communications and collaterals of the Expo.

InviteLogo Presence part of composite logo unit

on IIFA Expo Invite

DigitalLeveraging the social media platform to garner awareness,

visibility and talkability around the event, reachingout and engaging the target audience hereby

establishing a direct connect.Microsite on IIFA Expo bringing the latest

from the event on the websiteGoogle Display Network

Facebook PageTwitter

Emailers Visitors to IIFA will be s enta specially designed electronic direct mailer

Radio PromotionsTie-Up with premium radio stations in Florida

Promo tags on radioRJ Mentions

BTL ActivationLawn Signages

Branding at Train Stations

Multiplex ActivationTie-Up with major multiplex chain for activations

Like slide inserts during movie intervals

Press &Media RelationsPR Agency to ensure 360 degree public relations

campaign to reach out to media acrossTampa and India via news channels,

newspaper articles and online network.

+ All Deliverables of the Platinum Exhibitor


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C O - S P

O N S O R

Co-Sponsor Rights

Recognition as Co-Sponsor (Logo) in allcommunications and collaterals of the Expo.

Invite

Logo Presence as Co-Sponsor on the IIFA Expo Invite

Digital

Leveraging the social media platform to garner awareness,visibility and talkability around the event, reaching

out and engaging the target audience thereby establishing a direct connect.

Microsite on IIFA Expo brining the latest from the event on the websiteGoogle Display Network

Facebook PageTwitter

You TubeEmailers Visitors to IIFA will be sent

a specially designed electronic direct mailer


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Terms & Conditions

11. Space not occupied: A) Every exhibitor shall occupy the full stand area booked by him/her B) Should the exhibitor fail to take up the stand allotted to him/her, the organizer reserves the right to deal

with the unoccupied stalls as they think fit

12. NO Sub-letting: The exhibitor may not assign, sublet or grant licenses, with regard to the whole or any part

of the allotted stall(s). Cards, advertisement or printed material of people or firms who are not bonafideexhibitors, will not be exhibited or distributed from any stall

13. Failure of Service: The organizers will use their best endeavors to ensure supply of services of the officialcontractors, but as the supply of such services are not within the control of the contractors, neither they northe organizers shall incur any liability to the exhibitor for any loss of damage, If any, should such service shallwholly or partially fail or cease to be available. Nor shall the ex hibitor be entitled to allowance in respect ofrental due or paid under the contract.

14. Electrical Installations: All on-site electrical installations must be carried out by officially appointed electri-cal contractor before the connection to the main supply.

15. Event Call-off: If the event has to be cancelled for any reason whatsoever, the amount paid by the exhibitorshall be refunded after deducting the expenses already incurred / advance payments made by t he organizerson a pro-rata basis.

16. The exhibitor shall not solicit any business outside of the exhibitors allotted space.

17. Participants are not allowed to make any loudspeaker announcements, except on the public address systemof the organizer, only if permitted by the organizer.

18. Jurisdiction: Any dispute between the organizers and any exhibitor is subject to the jurisdictionof the courtsof Mumbai only.

We look forward to the privilege of welcoming your participation in the first IIFA Expo 2014 at Tampa Bay,Florida.

1. Rights: The organizer reserve all rights in connection with the Expo

2. Terms of Reference: In these Rules & regulations, the term Exhibitor shall include all employees, staff andagents of any company, partnership firm or individuals to whom space has been allocated for the purpose ofparticipation. The term Expo shall mean the exhibition known as IIFA Expo 24th to 26th, April 2014,Tampa Bay, Florida, USA

3. Allotment: A) Allotment of the Stall(s) will be made at the sole discretion of the organizer on a first come first serve basis.B) The stall(s) allocated will be solely used for the display of goods noted in the application form.C) Subletting of stall(s) or display/sales of goods not covered by the original application will not be allowed.

4. Stall Alteration: A) Any alteration to the size and position of exhibitors stand will be permitted only with prior written

approval from the organizer B) No additional stall height will be permitted C) The organizer reserves the rights to modify the layout of stalls, sites and gangway D) The organizers reserve the rights to require exhibitors to make such alterations to the stalls and the

setting of their exhibits as they reasonably feel necessary, to maintain an acceptable standard of presentationor avoid interference with the display of other exhibitors

E) Conversion of all allocated sites to free design is not permitted F) While reasonable fixings may be made to the walls of the structure, any attempt involving the

reinstallation of the original structure will be at the expense of the exhibitor or his agent

G) The stall may not overhang the allocated area, nor are any obstructions permitted on gangway, free points,extinguishers, or emergency exits H) Designers should avoid designs which block other exhibitors stalls

5. Stall Interior: While the exhibitors are allowed to design the stall to the best of their ability for projecting theright image for their product and company, they shall not make any permanent fixture to the walls, panelsand floor through the use of nails, painting, or any other such activity

Note: For effectiveness of the air-conditioning, it will not be allowed to create false ceiling or covering on topof your stall

6. Terms of Payment: A) 50% of the amount will be payable at the time of booking of the stall(s) drawn in favor of Wizcraft

International Entertainment Pvt. Ltd. Payable in Mumbai B) Balance 50% to be paid on or before 28 February 2014 C) A Service Tax of 12.36% will be levied on the cost of the stall price Note: Cheques dishonored shall automatically render the booking as cancelled and the amount paid will be

forfeited

7. Cancellation: In the event of a cancellation by the exhibitor, the booking amount paid by the exhibitor will notbe refunded under any circumstances

8. Insurance: A) Insurance of the exhibits and property of the stall will be the responsibility of the individual exhibitor B) The organizer shall not be responsible in any way for personal injury to the exhibitors or his staff, agent,

invites or licensees whosoever caused.

9. Consequential Loss: In case of the show being cancelled or suspended in whole or part due to causes not inthe organizers control, the org anizers do not accept any consequential liability in any such eventuality.

10. Default of Payment: The organizer reserves the right to cancel any reservation of space in the event of anexhibitor not having paid the dues of rental charges as stipulated.

Terms & Conditions


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Iifa Expo Brochure 1.1.14

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