iH Catalyst x bmicro personal branding workshop
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Transcript of iH Catalyst x bmicro personal branding workshop
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Personal Branding
Innovators Hub x bmicro Mark Russell
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forget personal branding and focus on your personal identity + characteristics
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personal brand or your personality?
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“Who you are is defined by the scope of your consciousness”
John Locke
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today we will connect your personal interests to a problem that you can solve
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Don’t be this guy...
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Be more like this guy...
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“In the midst of chaos, there is also opportunity”Sun-Tzu
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ikigia = the reason for being
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activity 115 mins
PROBLEM SOLVING
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Personal interests
Local problems
Global problems
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global problems + local problems x personal interests = ikigia
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ikigia = the reason for being
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activity 2 15 mins
SETTING GOALS TO ACHIEVE
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“You don’t hit a target you don’t aim for”Jordan Peterson
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Professional
ExperiencesRelationships
Learning
0-12 months
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Professional
ExperiencesRelationships
Learning
1-3 years
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Professional
ExperiencesRelationships
Learning
3-5 years
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A lot can happen in a year.
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a framework to help
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activity 3 5 mins
PURPOSE
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“The two most important days in your life are the day you are born and the day you find out why”
Mark Twain
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write down what feels right
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activity 4 10 mins
INFLUENCERS
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micro influencers
&
macro influencers
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Personal network
Current customer's & client's
Bloggers, journalists, editors, academics, researchers
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Professional network
Decision makers
People of influence
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activity 5 15 mins
CONTENT
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create content
vs.
curate content
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Write
Draw
Paint
Design
Talk
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Feedly
Google Alerts
Pinterest Boards
Twitter Lists
Subreddits
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activity 610 mins
ENGAGEMENT
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a model to help
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activity 65 mins
ENGAGEMENT
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action plan
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1. Check email2. Look at Google Alerts3. Go to Feedly4. Buffer to schedule5. Share in FB Groups6. Monitor Twitter Lists7. Use automated likes8. Review likes
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1. Sign up to meetup2. Sign up to eventbrite3. Local mailing lists4. Attend events 5. Break the ice
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repeat.
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activity 715 mins
THINKING ABOUT THINKING
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“If you desired to change the world, where would you start? With yourself or with others?”
Alexander Solzhenitsyn
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the invisible hand + the self = helping more people you care about & personal fulfilment