Ignition Five 30.11.09

11
5 30 th Nov 2009

Transcript of Ignition Five 30.11.09

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30th Nov 2009

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1. Posters go digital

Avalon House Hostel, Camden st., is my Dublin Event guide, recently their window display of posters has been replaced with

fancy digital screen. Perhaps a greener advertising solution, however I’m still abit

undecided about its aesthetic!

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1. Posters go digital

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2. Blackberry mobile U2 Ap

Blackberry compete with Apple in the Mobile application arena with a U2

blackberry only ap. Have a 360 deg tour of the No line on the horizon album.

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2. New U2 Blackberry Ap

http://na.blackberry.com/eng/u2/

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3. Denny a home is…

We’ve applauded this campaign previously in Ignition 5, but a recent expedition to grafton street saw a more recent creative execution

of the campaign. Making use of unused retail space(in prime

area-bottom of grafton st), denny have taken over a shop front with their “Home is…”

branding.

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3. Denny a home is…

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4. FOC Search Research on Google

Check how your campaigns are doing by seeing the popularity of your search words –

from the following we can see that searching for carphone Warehouse has increased in line with the pre xmas Press

Activity

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4. www.google.com/insights/search

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5. Brown thomas xmas window

While the city’s christmas lights were switched on brown thomas unveiled their christmas window. Recent times have seen

BT’s christmas window return to a more nostalgic aesthetic. I for one applaud..hip hip

for beautiful festive decadence!

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5. Brown thomas xmas window

Windows go old school