Ignition five 08.08.11
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Transcript of Ignition five 08.08.11
5
08th August 2011
1. Nokia N8 – The world’s largest stop
motion film
Nokia is making another big push to promote the quality cameras on board their latest range of phones,
by partnering with aardman animations and wieden and kennedy, once again to create the Gulp animation, a new Guinness World Record animation filmed on the
Nokia N8.The stop motion film is shot entirely on the new Nokia N8, and aims to showcase the Carl Zeiss optics and its 12-megapixel photography capabilities. This was not shot with the video functions on the phone, but with a sequential series of high quality jpegs. They managed to place three phones elevated some 36 meters above
the ground on a cherry picker on a beach in South Wales, in the UK, to cover a canvas of 42 meters x 24 meters… Basically creating the “World’s Largest Stop-
motion Animation”.
1 . Nokia N8 – The world’s largest stop motion film
http://www.youtube.com/watch?v=ieN2vhslTTU
Check out the making of the video here!http://vimeo.com/27019750
2. Summertime is Pepsi Time
A new campaign, "Summer Time Is Pepsi Time," for the flagship Pepsi brand, takes a swipe at rival Coke with a
little help from Santa Claus. It's the third effort from the company in the past year to attack a Coca-Cola brand. Late last summer a pepsi max spot took on coke zero,
and in March sierra mist took aim at sprite. In the "Summer Time" spot, which was created by Omnicom
Group's tbwa/chiat/day , Santa parties on the beach . A second spot is also on tap from tbwa. The campaign also includes radio, out-of-home and digital buys, as
well as social-media elements. For example, the "Naughty Elf" from Pepsi's TV spot took over the
brand's Twitter handle. And a Foursquare partnership will see consumers checking into hot summer locations,
such as beaches.
With their upcoming deal on Xfactor, the next 6 months are looking good for Pepsi.
2. Summertime is Pepsi Time
http://www.youtube.com/watch?v=J8jmSdO20_s&feature=player_embedded
C 3. Clever use of ipad for an anti fur
campaignThis is a very clever use of a simple ipad function –
swiping to change the page.
The iPad version of DATUM magazine in Austria features an advertisement for a fictitious furrier.
You can see a young lady wearing a fur coat. The iPad user, who wants to continue browsing, will now try to
remove the advertisement by making that familiar finger-wipe movement, which, however, does not
work. Instead, every finger-wipe movement will leave behind blood stains on the fur. The more the user
tries, the more blood will appear.
This interactive iPad ad was created for VGT (Association Combating Animal Factories).
3. Clever use of ipad for an anti fur campaign
http://www.youtube.com/watch?v=mrjQjPKlTd8&feature=player_embedded#at=29
4. Living Social Tackle Groupon With Innovative London Cab Campaign
Living Social who run daily deals but are not as well known as Groupon are having to come up with lots of creative ways of getting their message out in order to get people interested in their deals site. their latest
campaign using a London Cab to have a little fun was a great way of getting the message out there. Not only
was the cab fully branded with their logos on the outside but when normal passengers entered the car
were told that they could either continue to their normal destination or spin a set of virtual dice to be
sent to a new location where they would get to try one of the daily deals available on the site.
4. Living Social Tackle Groupon With Innovative London Cab Campaign
http://www.youtube.com/watch?feature=player_embedded&v=xaVNFJ5lcbE
5. iPad Head Girl
Check out this pretty slick viral campaign, one that promotes a new men’s magazine that will only be
available on the iPad environment.
The magazine Cosmo in New York have launched a strange but brilliant advertising concept where a woman has walked around the city with 4 iPads
strapped to her head. The video does a better job of explaining it than words could but it’s a pretty smart
concept because users had to slowly figure out that to engage with the magazine they actually had to swipe a
page on her “Face”.
This has been picked up on numerous blogs over the weekend and the video itself approaches 1 million
views.The video which features pre-shot footage of the girl walking in the park. The actress was able to see via a
hidden camera in her purse and a pair of video glasses inside the helmet.
5. iPad Head Girl
http://www.youtube.com/watch?v=fLPMLJgGsiA&feature=player_embedded