5

06th February 2012

1. A five year old‘s first impressions on

brand logos

Who better to review your brand logos than a 5 year old? The young girl flies through the clutter of all the logos with

cute and very literal translations of the images she sees, revealing how early some commercial brand identities take

hold in the collective consciousness. Some of the bigger brands she recognises instantly and

others she describes in ways that are both humorous and refreshingly honest. The video shows how we form a

perception of branding from a very early age and just how powerful the world of logos really is.

1. A five year old‘s first impressions on brand logos

http://www.youtube.com/watch?feature=player_embedded&v=N4t3-__3MA0

2. VW “The Dog Strikes Back“

A chubby dog gets in shape to chase a Beetle in Volkswagen’s sequel to its “The Force” Super Bowl

ad from 2011. The 2011 advert featured a miniature Darth Vader attempting to use “The

Force” on numerous household objects and has to date garnered over 49million viewers.

In keeping with the successful Star Wars theme VW released a teaser titled “The Bark Side” on January 18th which alone is on over 10million views....hence “The Dog Strikes Back” special

guest

http://www.youtube.com/watch?feature=player_embedded&v=0-9EYFJ4Clo#!

2. VW “The Dog Strikes Back“

Crash the Super Bowl," Doritos' annual contest which pits consumer-created spots for the brand against each other for the chance to have one air during the superbowl is back. This year, 6,100 entries were submitted, and the five finalist videos have been selected. This year, just like last, a $1 million cash prize is on the line if one of the ads makes the top 3 superbowl ratings. The stakes are a little bit higher this time around--the maker of the ad that actually makes it to the Super Bowl will get a guaranteed job working on a Doritos brand project with the lonely island- the Andy Samberg-helmed comedy group. The Lonely Island were supposed to create their own spot, but they will no longer be making one, with that airtime going to another finalist. Two, not one, aspiring filmmakers will see their spots air on advertising's biggest night, with the second spot selected by an internal team at Doritos

3. Doritos – Crash the Superbowl

http://www.youtube.com/user/CrashtheSuperBowlhttp://www.crashthesuperbowl.com/#

3. Doritos – Crash the Superbowl

4. TimBookTwo – Buy One Video, Give One Video

A Belgian video production company aimed at travel companies has developed a unique B2B initiative for it’s more

socially-conscious customers.

TimBookTwo aims to encourage travel businesses to use their filming team for their travel videos, and in return will create a video free of charge for a charity to help highlight their goals

and endeavours.

http://www.youtube.com/watch?feature=player_embedded&v=Dydei-tK5mE

4. TimBookTwo – Buy One Video, Give One Video

5. Siri is not ready for Scotland

Anyone that has ever found Siri not understanding them because of their accent will identify with this. This video has been doing the rounds over the last two days and

depicts one Scottish man’s ordeal when asking Siri to find him a Jammy Dodger (a biscuit, not a sandwich which is

probably why poor Siri was confused). Needless to say, Siri doesn’t understand the request and what follows is a

tirade of abuse hurled at the mobile assistant. Hilarious!

5. Siri is not ready for Scotland

http://www.youtube.com/watch?feature=player_embedded&v=SGxKhUuZ0Rc