Ignition 5 14.07.14
Transcript of Ignition 5 14.07.14
14.07.14
This Week...Hands on Search, Leo’s Fortune, Food Photos, Wall Huggers, Football Machine
Hands on SearchYahoo! Japan
Leo’s Fortune1337 + Senri
Food PhotosUnicef
Samsung Wall HuggersSamsung Mobile USA
Football MachineHerta
Hands on SearchYahoo! Japan
The Internet can only be seen and heard. But what if touching the internet became possible? Yahoo! Japan equipped its search function with a 3D printer, they called it 'Hands on search'.And what better place to test it, than in a school for blind kids? After their search, the object was printed and the kids could actually feel their search.
Leo’s Fortune1337 + Senri
Leo’s Fortune is an award winning platform adventure game which is available in app stores.
To promote the mobile game, a Rube Goldberg machine was created simulating the same surroundings as seen in the game.
Food Photos save livesUnicef
Photographs of meals on social media profiles are a global first-world phenomenon. They're also a tragic contrast to the millions of children suffering from severe malnutrition. But what if the food photo trend could be used to save lives? This social media campaign for Unicef New Zealand hijacked food photos as they were posted, pricking the consciences of the privileged to encourage them to buy Unicef Survival Food Aid Packs
Samsung Galaxy S5-Wall HuggersSamsung Mobile USA
In their latest ad called “Wall Huggers” Samsung is making fun of iphone’s battery life while promoting the Power saving mode and removable battery of the Galaxy S5.
The ad shows iphone users sitting along walls as they have to be connected to a power source.
The Football MachineHerta
For the launch of its special Knacki® FootBall - small meat balls that look like footballs - Herta™ has placed a vending machine that offers these meat balls for free. But what people didn't know, was that they had to play a match inside the vending machine against the Belgian football legend Leo Van Der Elst. Discover how people reacted when they found out that they had to play in the world's smallest football stadium.