Ignite 2015 NA - Randy Meriwether - "Habituation: How to Overcome this Success Killer"
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Transcript of Ignite 2015 NA - Randy Meriwether - "Habituation: How to Overcome this Success Killer"
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Ignite Conference
October 20, 2015
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• What is habituation? • Why it can be so difficult to overcome • How to see it to the door • Some traps to avoid • A quick summary
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Your mind is like a parachute, it only functions when it’s open.
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• Military to rank of captain • 25 years in sales and marketing leadership • Became #1 sales person in first sales position (over 850
sales reps) • EVP of Sales and Marketing at 6 different companies,
all of them MUCH more profitable after my tenure---at least one 12X
• Consulting, training, coaching for over a decade---working with startups to Fortune 100 companies
• Bottom line: I have seen EVERY kind of personal, team and organizational dysfunction, and have a 95 % or greater success rate of positive change
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• “The diminishing of a physiological or emotional response to a frequently repeated stimulus”
• New house example • In essence, personal or organizational stagnation
without even knowing how stagnated you really are
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“We are what we repeatedly do.” -Aristotle
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• You can be stuck and not even know it • Leaving all kinds of productivity, revenue
growth and easily achievable goals on the table
• Competitors will leave you behind…..so will customers
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When you are personally or organizationally stuck, it is extremely difficult to not only SEE the dysfunction, but a way out as well
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We are Literally Hard Wired to Resist Change
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A 2010 study showed: Heart disease patients who had undergone traumatic bypass surgery were told if they did not adjust their lifestyle they would DIE, or at best undergo the life-saving procedure again
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Only 9% modified their behavior
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Our brains work to make everything a habit so it can conserve energy (called automaticity) …..even if the consequence is negative
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• Good or bad habit….our mind doesn’t care • Research shows that over 55% of our entire
day is done out of habit • “Habits are essential to our existence • They can also hold us back from success • Once they are established, it is very difficult to
even know that they are a habit
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In the negative: Think alcoholism or other addictions; not maintaining healthy eating, exercise or sleep habits; chronic procrastination
Or going really slow in front of me on the highway
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In the positive think:
Olympians, relentless entrepreneurs, great world leaders, pioneers in their field, world class surgeons
Slow drivers who stick to the right lane
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So how do we change when our internal mechanism stubbornly resists change?
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Recognize and address the habituation Create and INTEGRATE a new process You have to put in the effort, or you will not succeed
Which in turn becomes habituated
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• Instead of “Change”----”Improvement” • Instead of “Failure”-----”Testing”
• Instead of “Discipline”----”Consistency”
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• It only takes 21 days to integrate a new change • Nope • Dr. Maxwell Maltz • Research shows it actually takes an average of
66 days to make an improvement stick (European Journal of Social Psychology-2010)
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First and foremost, you must be honest about your current state------BRUTALLY, COMPLETELY AND CANDIDLY
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Very difficult to do alone since you or your team have ingrained whatever is holding you back. Hard to fix what you don’t see
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Create milestones----lots of them---with defined rewards
The achievement of the goal/project ought to include a major reward
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Create a plan….an outline…..a sketch…..a doodle….anything which gives you a visual picture of progress
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• Remember that consistency is the fuel for momentum
• A loss of momentum means heavy lifting…..again
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We have tried this before and it never works…..
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I understand…..therefore, you should stay exactly the same and never, ever improve for the rest of your life…..just give it up
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Slay the naysayers. You know the type...those with a “can’t do” attitude
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• Leonardo da Vinci • Mother Teresa • Thomas Edison • Steve Jobs • Mario Andretti • Michael Jordon • Neil Armstrong • Benjamin Franklin • Abraham Lincoln
• Galileo • Elvis Presley • Walt Disney • William Shakespeare • Martin Luther King • Dr. Seuss • Christopher Columbus • George Washington • Bill Gates
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Planning around the future “vastly improved” self/team/organization
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• Recognize those in your orbit who exhibit the Dunning Kruger Effect
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• 10 more if we had time…..
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• Have a plan – You really, really have to have a plan – Don’t skip the “plan” part
• Get rid of the obstacles first – Most obstacles associated with people, not “things”
• Work at consistently hitting the milestones – Have lots of small milestones paired with rewards
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Dreams influence what we’re capable of, but our habits will ultimately determine what kind of lives we live
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