IGD PRESENTATION: GROUP IV

IGD PRESENTATIONOnward: How StarbucksFought for Its Life without Losing Its Soul-Howard Schultz

Made by:Group IVArpan Saxena 140101031Dineshprasad 140103062Jyotsna Kaur 140101073Mohit S. Bathija 140102078Nishita Punjabi 140103115Sandip Tarafdar 140101146Souhardya 140103164Key Takeaways BeliefTough Conversations & Difficult DecisionsSee ClearlyFocusProgress & LeadDont work in Global Isolation

1/9Love & Belief:Its not enough to just want to make money. Its not a sustainable model for growth if you lose track of who you are as a company, or what you set out to do then no amount of trite mission statements and weak values will rescue you from the mud. What created success in the first place is at the heart of your culture, your people and your success.Tough Conversations & Difficult Decisions:No matter how uncomfortable the truth, no matter how big the elephant in the room gets, if you want to be respected, if you care for your company and your people you need to have that conversation. From sitting down with the CEO and removing him from the company to reducing the number of employees the book shows how respect and honesty can help in tough times.See Clearly:No matter what see your business from the eyes of your customer. Just because it seemed like the right idea at the time doesnt make it so, listen to the people who have the closest contact with the customer and support them.Focus:When the time comes to change, ensure that you keep the company focussed on a small number of inspirational concepts create a common vision that is already supported by the culture you have in place and reinforce it.Progress & Lead:When you stop moving forward, you will be caught up. New products, new technology and new markets are core to growth strategy. But keep to your core passions, and ensure anything new works to build on that.You Do Not Work In Global Isolation:A concept expanded on by Richard Branson in Screw Business As Usual, at the core of your business should be a strong ethical and financial commitment to do the right thing. The fragile bonds between your employees, your customers and your suppliers should be balanced in favour of all

2Leadership Qualities In Howard

2/9TrustSelf TrustConfidence to achieve goalsCommitments Ability to inspire trust in othersWalk the talkRelationship trustEstablish and increase trust of customers

3/9Intuitive

4/9Perfection

5/9Organize

6/9Decision MakingTraining to baristas on how to make perfect espresso, closed 7100 stores for 3.5 hours.Discontinued breakfast sandwiches at the storesReplacement of espresso machines with Mastrena, Swiss made machineAppointment of CTO, Chris Bruzzo from Amazon.comInvestment in major national advertising campaign

7/9Closure of 600 stores at bad locationsReorganizing of Supply Chain OperationsNew design for its storesIncrease partner salary according to meritContinued offer of health care to his employees

Decision Making8/9Thank You!!

9/9