IFA Media Pack 2014 Circu Version %284%29

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Providing communication channels to help you

reach the advisory community via print,

digital, editorial, social media,

video and events

NEWSRE

V I EWC

OMMEN

TANALY

S I S

For today

s discer

ning fina

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and inves

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fessional

MA

Y 20

13

I S S UE

21

GOLD

STARTING

OUT IN

SOCIAL

MEDIA

FRONTIE

R MAR

KETS

EQUITY

RELEASE

SCHEME

S

WHAT WE

NT

WRONG?FEVER

ARCH C

RU

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indd 1

21/05/20

13 11:3

2

NEWSRE

V I EWC

OMMEN

TANALY

S I S

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ning fina

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and inves

tment pro

fessional

OC

TOBER 2013

ISSUE 25

ONE STE

P BEYON

D

HIGHER

NET WO

RTH CLIE

NTS

EIS, UCIS

,

VCT, CF

Ds

STRICTLY

FOR

SOPHIST

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AGGRESS

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LICY

IS SHIFTIN

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NO LIMI

TS, NO R

EGRETS,

NO MON

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indd 1

21/10/20

13 09:3

3

NEWSRE

V I EWC

OMMEN

TANALY

S I S

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s discer

ning fina

ncial

and inves

tment pro

fessional

FEBRUARY 2013

ISSUE 18

AFRICA

FINANCI

AL

PLANNI

NG

BRITAIN

AND EUR

OPE

A CHILL

Y EMBRA

CE

ASIAN EQ

UITY

FUNDS

INTO

DIVERSIF

ICATION

IS THE KE

Y

Cover 18.

indd 1

20/02/20

13 16:3

4

NEWSRE

V I EWC

OMMEN

TANALY

S I S

For today

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ncial

and inves

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MA

RCH

2013 ISSUE 19

CRISIS?

SIPPS

THE CRA

CKDOWN

BEGINS

EMERGIN

G

MARKET

DEBT

FSA

GONE BU

T HARDLY

FORGOT

TEN

IS AMER

ICAS

OPTIMIS

M JUSTIF

IED?

WHAT CR

ISIS?

Cover 19.

indd 1

22/03/20

13 13:1

4

NEWSRE

V I EWC

OMMEN

TANALY

S I S

For today

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ning fina

ncial

and inves

tment pro

fessional

NO

VEMBER 2013

ISSUE 26

KICKING

THE US

DEFICIT

CAN

BUT FOR

HOW LO

NG?

WHY CA

NT

HUMANS

DO

LOGIC?

WRONGTHE

THE

LACK O

F

A LONG

STOP

AND WH

Y IT REA

LLY

ISNT CR

ICKET

GLOBAL

BOND

STRATEG

IES

APPROA

CHING

A TIPPING

POINT

STUFF

Cover 26.

indd 1

15/11/20

13 10:3

0

NEWSRE

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J UN

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I S S U

E 2

2

LUXURY

FUNDS

WORKING

WITH

VOLATIL

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HIGH BE

TAETFs

IS THE W

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ALL FOR

HOLLAN

DE?

COMEDIE

FRANA

ISE

PARAPL

ANNERS

Cover 22.

indd 1

26/06/20

13 13:4

9

NEWSRE

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JAN

UARY 2013

ISSUE 17

NEW

JAPANS

DIFFICUL

T

PRIME M

INISTER

DFM

OUTSOU

RCING

THE INTE

REST RAT

E

SWAP SC

ANDAL

HORIZON

SLIFE

AFTER R

DR

Cover 17.

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27/11/20

13 11:0

6

NEWSRE

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SEPTEMBER 2013

ISSUE 24

CYCLICA

LLY

ADJUSTE

D P/Es

CAN THE

Y TELL U

S

ANYTHIN

G USEFU

L?

MIFID II

THE STUC

K REFOR

MS

FINALLY M

OVE FOR

WARD

ACTIVE

VS

PASSIVE

STYLES

AND HYB

RID APP

ROACHE

S

THAT WO

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EUROPERESURGENT

CAN IT L

AST?

Cover 24.

indd 1

10/09/20

13 10:0

3

NEWSRE

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and inves

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J ULY 2

013

I S S U

E 2

3

FOOD

FUNDS

SHARPEN

YOUR

MARKETI

NG

UCIS

RESTRICT

IONS

THE LOW

DOWN O

N THE

POLICY

STATEME

NT

WHATS R

EALLY TR

OUBLING

LATIN AM

ERICA?

SOUTHHEADING

Cover 23.

indd 1

17/07/20

13 13:5

1

NEWSRE

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APR

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13

I S S UE 2

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ALL

WEB

VIDEO

FOR ADV

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WELCOM

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TO THE

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THATCH

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LEGACY

HOW SHE

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THE ETF

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Cover 20.

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For todays discerning financial and investment professional


A letter from the EditorIFA Magazine is the fastest-growing and most innovative newcomer to have hit Britains financial publishing scene for many years.

In less than three years since its launch, IFA Magazines has grown its reader base and standing in the adviser marketplace to unprecedented levels. The magazines website is now garnering 30,000 unique visitors per month and its still growing fast - and IFA Magazine has also been shortlisted for the prestigious PPA Business Magazine of the Year Award.

IFA Magazine owes its success to its trademark blend of sharp professional analysis and strongly argued opinions from leading industry figures all wrapped up in one of the most visually exciting packages that youll find anywhere in the publishing environment. A lively, stimulating and always readable editorial approach is complemented by specialist sections that include coverage of technical issues such as compliance, FCA policy development, and platform technology. But actually we think its the unmistakable twist of humour that keeps our readers turning the pages.

Graphically, IFA Magazine simply exudes quality. From the high-gloss cover to the perfect-bound spine and the startlingly intense quality of its graphic imagery, its design owes more to the higher-level lifestyle magazines than to the ordinary financial press. Our readers know how to appreciate the finer points of a well-presented publication, and they are proving intensely loyal.

The coming year sees a further diversification of our print activities, with a number of specialist supplements planned on subjects including ETFs, pensions and financial planning.

But the magazine and its website have been only the start. IFA Magazine is currently moving into new media, with forums and groups of its own

on Twitter, LifeTalk and LinkedIn. Our dedicated IFA News Centre features RSS and video feeds from hundreds of sources, making us the obvious portal for advisers who want all the news in one place.

IFA Magazine is moving actively into the recruitment and FX spaces, with dedicated online resources being developed in conjunction with our strategic partners.

2013 saw a major expansion of our IFA Magazine Events activity, with nearly a dozen seminars, discussion forums and training roadshows taking place throughout the country. We have had enormous support and sponsorship from the fund management industry for these events, which have been held in locations as diverse as the London Chamber of Commerce and the Belfry Golf Hotel near Birmingham.

Next up? Our new TV and Video Division, developed in conjunction with BAFTA-winning director Peter Georgi, is going to be making a splash in the new year, offering advertisers the opportunity to produce platinum quality video for the web and other marketing channels.

IFAs are facing a new world which is changing not just because of a welter of regulatory reforms, both from London and from Brussels, but also because of the most challenging global environment weve had in half a century. IFA Magazine meets the need for information about this new world with equally challenging commentary, with good looks and good humour. Readers dont browse our pages, they devour them.

IFA Magazine has already reached its target readership among Britains premier adviser groups. Were looking forward to a bright future, and we hope youll be part of our new direction.

Best wishes,

Michael Wilson Editor IFA Magazine

Play video where you see this symbol.

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Look and FeelExtremely high end production value to reflect the exclusive audience it is reaching, presenting your message in the best possible light. There is no other glossy title in this marketplace.

CirculationIFA Magazine is circulated to over 6,600 investment specialist IFAs. 16,000 digital versions are also sent to the wider adviser community.

Why advertise?IFA Magazine goes directly to the professionals with client funds and influence for your products.We have a fantastic editorial team, including some of the best financial journalists in the country, spearheaded by Michael Wilson our editor. Mike wrote reading the financial pages for Dummies so is just about the most perfect person on the planet to assemble the

editorial in a simplified and readable style that is required, taking complicated financial and regulatory issues and presenting in a readable format. Other key contributors include Steve Bee, Brian Tora, Monica Woodley, Gillian Cardy and Nick Sudbury.

IFA Magazine reaches and inuences investment specialist IFAs.

Between July 2012 - June 2013 approximately 1.4 billion of investment came through IFA Magazine readers.

Hard copies of IFA Magazine are delivered to 6,600 subscribers within this category which we (and Touchstone) believe to be the majority of the UK advisory community that fit criteria and are truly Investment focussed more than 60%

of their business has been specifically within Investment Products over the past 12 months.

As well as our strict subscription criteria, we have a unique in-media relationship with Touchstone Financial Analytics, which enables us to cross reference our reader subscription information against their data, on a monthly basis. This ensures that our reader data in incredibly accurate and is arguably the platinum standard within the industry.




Breakdown of IFA Reader DataThe total database of active advisers currently stands at 43,824. IFA Magazine holds 3,708 activeadvisers that are Level 4 qualified, and we have e-mail addresses of 16,320 active advisors.

A hard copy of the magazine is delivered to ALL specialist investor IFAs.

Speciality IFA Magazine IFA Magazine IFA Magazine Director/ Firms within No of Rls No of QCF No of Clients holds holds that holds that we Partner/Client each Avg in firm Level 4 Rls Avg for firm are level 4 have e-mail Facing job category Avg in qualified addresses of titles firm

Asset 448 0 24 249 / 53 / 280 142 N/A N/A N/A Manager

Discretionary 387 0 144 77 / 21 / 336 46 N/A N/A N/A

Employee 1,444 241 774 748 / 190 372 23.1 1.6 6,028 Benefits / 1,042

Generalist 25,448 1,352 8,206 15,493 / 5,727 7,557 6.49 1.48 1,065 / 15,299

Life Co. 56 0 0 37 / 0 / 19 25 N/A N/A N/A

National 412 38 125 40 / 17 / 375 22 340.22 27.64 5,986

Network 7,692 621 3,280 3,291 / 1,174 4,833 3.7 0.37 327 / 5,854

Platform 44 0 2 32 / 0 / 17 22 N/A N/A N/A

Private 128 0 10 57 / 0 / 98 27 N/A N/A N/A Banking

SIPP Provider 123 2 30 49 / 26 / 83 17 78.66 0.5 140

Spec. Indiv. 460 72 460 346 / 52 / 353 251 4.16 0.52 190 Pension

Spec. 5,744 1,297 2,748 3,562 / 817 2,141 11.71 1.29 924 Investment / 4,360

Spec. 845 85 425 602 / 138 442 4.49 0.46 1,471 Protection / 509

Stockbroker 548 N/A 92 155 / 9 / 452 39 N/A N/A N/A


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IFA Magazine Schedule 2014

Subscriber BreakdownHard Copy Subscribers 6,600 (Up 10% year-on-year)

Digital Subscribers 16,320

List of Companies receiving magazine 2641 unique firms Hard copy 6803 unique firms Digital copy

Issue Copy Deadline To Printers Mailing

Dec/Jan 19 Dec 2013 5 Jan 2014 8 Jan 2014

February 23 Jan 2014 30 Jan 2014 6 Feb 2014

March 20 Feb 2014 27 Feb 2014 5 Mar 2014

April 20 Mar 2014 27 Mar 2014 3 Apr 2014

May 17 Apr 2014 24 Apr 2014 1 May 2014

June 22 May 2014 29 May 2014 4 Jun 2014

July/August 19 Jun 2014 26 Jun 2014 30 Jun 2014

September 21 Aug 2014 28 Aug 2014 3 Sept 2014

October 18 Sept 2014 25 Sept 2014 2 Oct 2014

November 23 Oct 2014 30 Oct 2014 4 Nov 2014




DistributionIn addition to appearing in print all supplements will be produced in PDF. We also produce two-page PDFs for clients comprising their article and ad for hosting on their website/ own email distribution.

LicensesAll participants will have the license to re-use any of the published materials as they wish.

SupplementsCustomised, sponsored special reports, can be produced on demand. Either circulated with the magazine or to a specific subset of our database.

NEWSREV I EW

COMMENTAN

ALY S I S

For todays disc

erning financial

For todays disc

erning financial

and investment

professional

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INSIGHT

Supplement Package 1 4,750Includes one page of editorial with sponsor interview and a full page advertisement.

Supplement Package 2 2,600Includes one page of editorial with sponsor interview.

Multi-Asset FebETFs MarSharia Funds AprEquity Release MayETFs June Enhanced Annuities July

ETFs Sep Multi-Asset Oct Equity Release NovETFs Dec

Supplements Schedule 2014NEW

SREV I EWCOMMENTANALY S I S

For todays discerning financial

and investment professional

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NTSHARIAH

FUNDSSTRATEGY

AND INSIGHT

NEWSREV I EWCOMMENTANALY S I S

For todays discerning financial

and investment professional

SU

PP

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MULT I -ASSETSTRATEGY AND INSIGHT


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EventsIFA Magazine have been organising highly successful events since 2011- theses events prove hugely helpful to delegates wanting to address the key issues in a rapidly changing industry.Following the success of the 2011 campaign we have launched IFA Magazine Events, a platform for organisations targeting the evolving adviser marketplace to select specific topics to address an invited high calibre audience within IFAs .

Further events have been organised throughout the country, including Manchester Bristol, Birmingham and London, helping to bring sponsors closer to their targeted IFAs

Sponsors to date have included major asset management and DFMs. Themes have included:

Beyond Active Vs Passive Structured Products the Marmite dichotomy Investing in Asia New Era, New Strategies Equipping

Advisers for A Profitable Future

Sponsors of these events have benefited in the following ways:

Sponsor speaking opportunity Face to face interaction with 35 50 high level

decision makers from a selected audience Exposure to a broader audience of invitees Coverage on IFA Magazine News

Centre with the event promotion Database of full details of attendees

and non- attendees

Post event feedback and survey Filming and distribution rights of the event Event can be filmed or audio recorded and placed on ifamagazine.com and sponsors website post event.

Typical schedule: 09:00 - 09:30 Breakfast & registration

09:30 - 11:00 4/5 Expert speakers and Q&A

11:00 - 11:30 Networking opportunities

11-30 13:00 4/5 Expert speakers and Q&A

Sponsorship Packages Specially designed logo for event Corporate branding on invitations

(electronically sent) Post event editorial Web space provided on ifamagazine.com Presence at event

Speaker at event Cost of the venue

Refreshments

Solus sponsorship: 9,750Partnership sponsorship: 4,000





WebsiteWe have a full web site SEM and social media team, headed by Kam Patel our Digital Editor. Our web traffic has doubled in the past 12 months. 30,000 unique visitors per month, generating 150,000 page impressions.

50/cpm across site for standard banners/mpus75/cpm for expandable banners or special formats


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Content driven website promotionWebsite promotion production and publication of a content piece digitally across appropriate channel.

We will need approximately 350-500 words (plus any images required) for each piece. These must be supplied in two different formats on the same topic one as a news review piece, one as an opinion or comment piece (attributed to an appropriate spokesperson).

This will allow us to publish in both sections of the web site (as well as the home page).

Advertisers supply a key word or phrase they would like to have highlighted as part of our SEO activity for each article. Each piece will be distributed and highlighted on social media channels and also included on weekly news alert, with full report to follow.

The Natixis exampleAs an example of how this activity will work, we ran a real-time test based on

Natixis. This revolved around a story of a recent survey they had completed.

Within just a few minutes, it had appeared prominently on Google and was top of Google news (only below the actual Natixis sites) which illustrates the power or our messaging and SEO capability. The article was then included within one of our weekly news alerts (below).

This generated a huge open rate and healthy click through rate specifically on the Natixis article.

Full weekly report supplied.

Monthly charge based on four four articles 1,050




e-NewslettersEach week we circulate 12,000+ individually subscribed electronic news letters. These are editorially led and have a good

open and click through rate. We do not send out multiple e-mails throughout the day, unlike other publishers.

IFA News CentreIn addition to our primary website activity and content driven campaign mentioned previously, we will also

provide back up of all news across our News Centre (see below): http://newscentre.ifamagazine.com/

Solus E-mail Campaigns 450/000

We can do the following, all of which will appear in real time on our mobile sites and app:

include all feeds from across the advertiser network within appropriate sections of IFANewsCentre

include their Twitter IDs with the IFANewsCentre list widget

include blogs within top blogger section

have their YouTube channel as one of our slider tabs

we would also recommend advertisers use IFANewsCentre as their news partner and display the IFANewsCentre badge (below) on their site.

Sponsorship of weekly news alert 750


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Video and FilmingIn the era of 4G and increasing importance being put on quality digital content, IFA Magazine has teamed up with BAFTA award winning Director Peter Georgi to create incredibly high quality video and documentary for clients. We have full capability to produce broadcast quality interviews through to events and product promotion.

The process involves full briefing with Director prior to filming, all editing and production. We can host video on our site

and make available for dissemination via social media channels, YouTube and Vimeo.

Package includes:

filmed interview with our journalist. We will broadcast the interview on the website

accompanying e-mail campaign to 12,000+ IFAs. Full report on campaign statistics, click throughs, etc. providing tangible and relevant leads to support campaign and ROI allowing direct follow up

remains on website for 12 months. Featured on Homepage for 1 month

highlighted on weekly e-newsletter.

Further projects and more detail available on a bespoke basis

Standard days filming project 4,500





Rate CardDPS 6,900 Full Page 3,750Junior Page 2,250 Half Page 1,950Quarter Page 1,100

Guaranteed positions are subject to a 25% increase. Inserts 250 per thousand (weight dependant, please discuss exact requirements for an individual quote). Agency Commission 10%.

Creative advertising rates available on request. All prices exclusive of VAT.

Please see the IFA Magazine website (www.IFAmagazine.com)for acceptance of advertising terms and conditions.

IFA Magazine is published on the 7th of each month (joint Jul/Aug and Dec/Jan issues, 7th of first month). Booking and copy deadline is the 14th of the month prior. (all dates subject to closest working day).

Mechanical DataDPS (Bleed) 303 x 426 Page (Horizontal Bleed) 150 x 216Page (Bleed) 303 x 216 Page (Horizontal Type Area) 122 x 155Page (Trim) 297 x 210 Page (Vertical Bleed) 303 x 102Page (Type Area) 247 x 155 Page (Vertical Type Area) 247 x 74 Page 122 x 74Page Dimensions: in millimetres

Please contact our production team before sending any artwork. They will be happy to advise you on supplying your advert correctly.

Production:Tony Merlini, Art Director, IFA Magazine, 45 High Street, Charing, Kent TN27 [email protected] For advice on supplying artwork call 01233 714 021


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Digital Mechanical DataPlacement Dimensions File Types File Size Rich Media

Leaderboard 728 x 90 swf, gif, jpeg, png 40kb Yes

Expandable Leaderboard 728 x 300 swf, gif, jpeg, png 40kb Yes

MPU 300 x 250 swf, gif, jpeg, png 40kb Yes

Skyscraper 300 x 1000 swf, gif, jpeg, png Yes

Standard Full Banner 468 x 60 swf, gif, jpeg, png Yes All dimensions in pixels

Flash - must be supplied with a back-up .gif file of less than 30kb Embedded in the swf (flash), must be the following action script (as an expression on the button), not the click through URL (please supply this separately). This ensures that the click-through opens in a new window and we can track clicks: on (release) { if (clickTAG.substr(0,5) == http:) { getURL (clickTAG, _blank); } }

Flash creative must be supplied as minimum Flash version 7 SWF with a backup .gif image Maximum frame rate of 15 fps. Animation length should not exceed 10 seconds. Audio is permitted, but must be initiated by user click.Audio should not exceed 10 seconds.Clearly visible mute button if audio is used.


IFA Magazine is published by The Wow Factory Publications Ltd.

All advertising is subject to terms and conditions for acceptance.

IFA Media Pack 2014 Circu Version %284%29

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