@The Science and Technology Hub, Google

IF YOUR REAL LIFE WERE A SOCIAL NETWORK

“THINGS”HAVE CHANGED (us).

“THINGS”HAVE CHANGED (our behavior).

LIFE IS INTERACTIVE FROM THE TIME WE ARE BORN

TECHNOLOGY IS AN EXTENSION OF OURSELVES

OUR FOCUS HAS SHIFTED

WE ENGAGE IN ‘MEDIA SNACKING’

WE ENGAGE IN ‘MEDIA MULTITASKING’

SO THEY GAVE US A NEW NAME: ‘MEDIASAPIENS’

SO HOW HAVE THESE

“THINGS” CHANGED (our behavior)?

PANELIST INTRODUCTIONS…

• The Critical Media Scholar – Shayla Stern, Ph.D.

• The Digital Sociologist – Duncan Watts, Ph.D.

• The Technologist / Brand Alchemist – Chris Mahl

• The Neurobiologist – Alison Barth, Ph.D.

• The Psychologist who works in Social Marketing– Melissa Read, Ph.D.