Alexis Ohanian Inman Real Estate Connect Conference Keynote
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How to make a splash in social media Alexis Ohanian @kn0thing
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Reddit.com has become one of the World Wide Web’s most striking examples of democracy in action. Reddit fashions itself a platform for “social news,” where the readers themselves control the front page by voting stories up above and down below the fold. Alexis is a world-renowned speaker and as spoken at many high-level conferences including a recent appearance at TED. On July 13th, 2010, at Connect SF, Alexis will be sharing his vast expertise about social networking and online marketing.
Transcript of Alexis Ohanian Inman Real Estate Connect Conference Keynote
How to make a splash in
social mediaAlexis Ohanian
@kn0thing
You’ve lost control(and that’s OK)
Alexis Ohanian@kn0thing
My goal:That you fire your
“social media guru”
photo credit: Greenpeace Finland
Anahi
Kaimana
Mister
Mister Splashy
Mister Splashy
Pants
5%
{dramatic pause}
70%
Just kidding!
119,367votes78%!
4,329votes3%
Internet loves Mister Splashy
Pants
v
YAY!
The “secret”
Levelplaying field.
$0.00
Be genuine
You’ve lost control.
Embrace it.
You no longer control the message.
And that’s OK.
Use [free] toolsthat make you
better at your job.
Word of mouth.(Nothing new here)
Participate in conversations
(good & bad)about your brand
Just don’t feed the trolls.
You
Nice hat!
Nice hat!
Thanks!
I hate your hat!
I hate your hat!
Oh? I think your hat is
pretty lame, too! Loser.
I hate your hat!
Oh? I think your hat is
pretty lame, too! Loser.FAIL
I hate your hat!
I hate your hat!
Sorry to hear you’re not a
fan, but thanks for the
feedback.
OMG DIDU SEE DAT
CAT WIT THE HAT?!
WTF. LOLZ.H8 it!1
OMG DIDU SEE DAT
CAT WIT THE HAT?!
WTF. LOLZ.H8 it!1
Finding a place to live isn’t fun
No Yelp for real estate agents.
(big surprise)
Researched online
My dad ownsa small
travel agency
The Internet has changed a lot of
things
…but no social media can save a bad
product or service
Focus on that first, not your SEO
Thanks!
