If content is king, who is the queen?
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WHO IS THE QUEEN? IF CONTENT IS KING Jason Davey Managing Director
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Transcript of If content is king, who is the queen?
WHO IS THE QUEEN?
IF CONTENT IS KING
Jason Davey
Managing Director
WHO CARES?
CONTENT X MORE IMPORTANT IN DIGITAL
COMMUNICATIONS THAN
EVER BEFORE
CONTENT = SERVICES
VIDEO WEB APPS
MOBILE APPS TRANSACTIONS
WHERE
WHY?
HOW
WHEN
WHAT
WHO
ACTIONABLE DATA
1. Demographics
2. Location
3. Topic / Task
4. Search
5. Time of day
6. Channel / Device
CONTEXT
What’s wrong here?
EMOTIONAL
- The feeling
PHYSICAL
- The doing
COGNITIVE
- The learning
CUSTOMER EXPERIENCE
MANAGEMENT
CXM PLATFORM CAPABILITIES
• Inbound keyword analysis
• Device detection
• SEO optimisation
• Geo-location targeting
• Social integration
• Publish to social
platforms
• Content targeting
• Marketing automation
• Email personalisation
and segmentation
• A/B Testing
• Multivariate testing
• Goal and conversion
tracking
• Campaign ROI analysis
http://www.youtube.com/watch?v=jZkHpNnXLB0
KEY POINTS TO TAKE AWAY
• Utilise context to improve the experience
you offer your ‘customers’
• Research and plan your customers’
journeys
• You can’t ignore devices any more
• Everything and everyone connected
• Monitor and measure data to improve
and increase efficiency
YOU ARE THE SOFTWARE
YOU USE “
”
