Viral Video: Content is King, Distribution is Queen
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+42,1 VIDEO SPONSORSHIP SEARCH +18,9 2011 2016 RICH MEDIA +2,7 +3,7 2011 2016 EMAIL +31 +3,8 2011 2016 +51,1 +10,5 2011 2016 +27,9 +6,3 2011 2016 +22 LEAD GENERATION +5,5 2011 2016 +23 AVERAGE +7,8 2011 2016 +23,9 +4,8 2011 2016 BANNERS CLASSIFIED & DIRECTORIES +3,8 +7,8 2011 2016 [source: eMarketer] $ 4.2 $ 5.6 $ 7.1 $1.4 $ 2.1 $ 3.0 2010 +52,1% +43,1 % +35,9 % +34 % +26 % 2011 2012 2013 2014 2015 ONLINE VIDEO INVESTMENT WILL REACH $10 BILLION WILL ONLINE VIDEO SWITCH OFF TV ADVERTISING? QUEEN DISTRIBUTION KING CONTENT 7 GOLDEN RULES STORY MATTER MOST FIRST FIVE SECONDS EMOTIONAL ROLLER COASTER TASTEMAKERS SURPRISE, DON’T SHOCK HOURS CRITICAL MASS SIZE DOES NOT MATTER FACEBOOK GAMES SOCIAL GAMES BLOGS & INFLUENCERS MEDIA BRANDS MOBILE CONTENT IS THE KING DISTRIBUTION IS THE QUEEN EVERY MINUTE 72 HOURS OF VIDEOS ARE UPLOADED ONTO YOUTUBE EVERY DAY OVER 4 BILLION VIDEOS ARE VIEWED ONLINE EVERY MONTH OVER 3 BILLION VIDEOS ARE VIEWED ON YOUTUBE IN 2011, YOUTUBE REGISTERED OVER 1 TRILLION VIEWS, THE EQUIVALENT OF 140 VIEWS FOR EVERY PERSON ON THE PLANET VIDEO VIEWS WITH > 1 MILLION IN A WEEK Only 0.01% of videos on YouTube have only 1 million views VIEWS IN THE FIRST 24/H ENGAGEMENT INTENTION X ATTENTION = SHARE COMMENTS LIKE TWITTER: @VIRAVIDEO_BOOK INSTAGRAM: VIRALVIDEOBOOK FACEBOOK: EBUZZING PINTEREST: EBUZZINGSOCIAL @EBUZZINGUK TIPPING POINT VIRAL HIT ONLINE VIDEO AD SPEND ONLINE VIDEO AD SPEND TIPPING POINT: THE STRAW THAT BREAKS THE CAMEL'S BACK TIPPING POINT: THE STRAW THAT BREAKS THE CAMEL'S BACK TRAFFIC TRAFFIC THE INCREASE OF ONLINE VIDEO AD SPEND THE INCREASE OF ONLINE VIDEO AD SPEND (IN BILLIONS $ & %)
description
Ebuzzing Social explains everything you need to know about Viral Video.
Transcript of Viral Video: Content is King, Distribution is Queen
+42,1
VIDEOSPONSORSHIP
SEARCH+18,9
2011 2016
RICH MEDIA
+2,7 +3,7
2011 2016 EMAIL
+31
+3,8
2011 2016+51,1
+10,5
2011 2016
+27,9
+6,3
2011 2016
+22
LEAD GENERATION
+5,5
2011 2016
+23
AVERAGE+7,8
2011 2016
+23,9
+4,8
2011 2016
BANNERS
CLASSIFIED & DIRECTORIES
+3,8 +7,8
2011 2016
[source: eMarketer]
$4.2$5.6
$7.1
$1.4
$2.1$3.0
2010
+52,1%
+43,1%
+35,9%
+34%
+26%
2011 2012 2013 2014 2015
ONLINE VIDEO INVESTMENT WILL REACH $10 BILLIONWILL ONLINE VIDEO SWITCH OFF TV ADVERTISING?
QUEENDISTRIBUTION
KINGCONTENT
7 GOL
DEN R
ULES
STORY MATTER MOSTFIRST FIVE SECONDSEMOTIONAL ROLLER COASTERTASTEMAKERSSURPRISE, DON’T SHOCKHOURS CRITICAL MASSSIZE DOES NOT MATTER
FACEBOOK GAMESSOCIAL GAMES
BLOGS & INFLUENCERSMEDIA BRANDS
MOBILE
CONTENT IS THE KING DISTRIBUTION IS THE QUEEN
EVERY MINUTE 72 HOURS OF VIDEOS ARE UPLOADED ONTO YOUTUBE
EVERY DAY OVER 4 BILLION VIDEOS ARE VIEWED ONLINE
EVERY MONTH OVER 3 BILLION VIDEOS ARE VIEWED ON YOUTUBE
IN 2011, YOUTUBE REGISTERED OVER 1 TRILLION VIEWS, THE EQUIVALENT OF 140 VIEWS FOR EVERY PERSON ON THE PLANET
VIDEO VIEWS WITH > 1 MILLION IN A WEEKOnly 0.01% of videos on YouTube have only 1 million views
VIEWS IN THE FIRST 24/H
ENGAGEMENT INTENTION X ATTENTION=SHARE COMMENTS LIKE
TWITTER: @VIRAVIDEO_BOOK INSTAGRAM: VIRALVIDEOBOOK FACEBOOK: EBUZZING PINTEREST: EBUZZINGSOCIAL@EBUZZINGUK
TIPPINGPOINT
VIRALHIT
ONLINE VIDEO AD SPENDONLINE VIDEO AD SPEND
TIPPING POINT: THE STRAW THAT BREAKS THE CAMEL'S BACKTIPPING POINT: THE STRAW THAT BREAKS THE CAMEL'S BACK
TRAFFICTRAFFIC
THE INCREASE OF ONLINE VIDEO AD SPENDTHE INCREASE OF ONLINE VIDEO AD SPEND
(IN BILLIONS $ & %)
