IdeaStorm

Microsoft Office Outlook.lnk Vida KillianManager, IdeaStorm Community

Dell Inc.www.ideastorm.com

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“A company this size is not going to be about a couple of people coming up with ideas.

It’s going to be about millions of people and harnessing the power of those ideas.”

-Michael Dell

People POST ideas for Dell products and services

The community VOTES on ideas (+10 points for each promote and -10 points for each demote)

The popular ideas float to the top via the wisdom of the crowds

Dell responds with Ideas in Action

IDEASTORM – HOW IT WORKS

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OBJECTIVE:

Encourage ideas,feedback, inputand dialogue from customers

RESULTS:

IDEASTORM

– 11,500 ideas generated by the community– 660,000 promotions of ideas– 84,000 comments– 325 ideas Implemented by Dell

www.ideastorm.com

Launched Feb. 2007

OBJECTIVE:

Encourage ideas,feedback, inputand dialogue from employees

RESULTS:

EMPLOYEESTORM

– 4,800 ideas generated by employees– 250,000 promotions of ideas– 22,000 comments– 150 ideas Implemented by Dell

Launched June 2007

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IDEASTORM IDEASA ROUGH BREAKDOWN

~4% INNOVATIVEPossible game changing ideas.

~80% IMPROVEMENTS

• Includes both incremental ideas for next generation products as well as improvements to existing products and services.

• Use existing Ideas Management process to work.

~12% UNUSABLENo action needed.

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IDEAS IMPLEMENTED

CASE STUDY – LATITUDE (AUGUST 2008)COLOR OPTIONSA LITTLE ZING TO BUSINESS LAPTOPS

13.3-INCH DISPLAY COMPACT, BUT BIG ENOUGH TO FIT A FULL-SIZED KEYBOARD UNDERNEATH

eSATA PORT LETS USERS CONNECT EXTERNAL HARD DRIVES AT FAST SPEEDS BACKLIT KEYBOARD

FOR WORKING IN THE DARK

FINGERPRINT READEREXTRA SECURITY APPEASES JITTERY MANAGERS

BETTER BATTERY LIFEUP TO 19 HOURS ON A SINGLE CHARGE

DELL CONFIDENTIAL

KEY LESSONS LEARNEDWITH IDEAS

BE PREPARED FOR THE INITIAL SPIKE OF IDEAS

10Source: http://blogs.salesforce.com/ideas/2008/07/what-should-we.html

Dell received 2,000 ideas in first 2 weeks Community expects immediate response/engagement

PROVIDE REGULAR UPDATES

DELL CONFIDENTIAL 11

Beginning - Updates were sporadic Today - A dedicated blog with updates every 2 weeks

UNDERSTAND EXPECTATIONS AND HOW TO ADDRESS EACH

CustomersExpectations - Positive experience Action taken on ideas Recognition

How to address – Timely feedback Clear status updates Thank you mechanisms

Business PartnersExpectations- Positive experience Executive support Defined process

How to address – Timely/accurate reporting Alignment with strategy Communication support

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PULL

– Engaged Business Partners

– Regularly on site reviewing ideas and comments

– Have Dell Login to the site to engage in conversations

– Provide access to Reporting and Idea Management tool

– They update Central Team on idea status changes

PUSH

– Areas that only want to review top ideas relevant to them.

– Won’t ask – need to be told.

– Provide regular reporting at appropriate time (i.e. – Product Planning cycles)

– Involve with urgent or highly voted ideas that need official response

TWO MODELS FOR IDEA MANAGEMENT

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Can create fields within the tool to turn qualitative info into quantitative data for easier reporting

Utilize the backend of salesforce.com to identify, report on, workflow and manage information

IDEA MANAGEMENT

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NEXT STEPS FOR IDEAS

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• Interact with people where they already are spending time

• Encourage friends to participate on ideas

IDEASTORM EVOLUTION – 2009EXTEND THE REACH OF THE COMMUNITY BY INTEGRATING WITH SOCIAL NETWORKS

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• Topic Specific IdeaStorms

• Dell Social Innovation Competition

• Partnership with University of Texas for ideas to

change the world. $50k prize

• IdeaStorm for Premier Customers

• Solicit input and feedback on the Premier Experience

• IdeaStorm for Healthcare and Life Sciences

• Solicit ideas specific to the Healthcare Industry

• Private IdeaStorms

• Private and secure collaboration opportunity with

Key Corporate Accounts

IDEASTORM EXPANSION – 2009USE THE TECHNOLOGY TO ADDRESS SPECIFIC BUSINESS NEEDS AND INTEREST GROUPS

KEY COORDINATES

www.dell.com/community

www.ideastorm.com

vida_killian@dell.com