Ideas (nike)
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Ideas Advertising strategy Nikes main advertising strategy is using memorable slogans such as the “just do it” campaign. Also they use emotional branding, meaning that their advertising campaigns are made to inspire their viewers which links into their slogans. They also use the tales of a hero being put against their enemy and becoming triumphant which shows to their viewers that Nike products give them more power when it comes to physical activity, this means that Nike can sustain long-term users and keep loyal customers. Nike use the hero story by showing that our foe is our inner laziness and how often we battle this and that is we use Nike products we can overcome this. Overall this strategy is mixed between their use of memorable slogans and TV adverts where they usually have famous athletes in them, this is to make them stand out and be memorable which could means customers will pick them over competitors. Target audience Nikes main target audience is athletes or people who engage in sports, this means that they have a wide target audience, which ranges from young children to professional athletes, this is because their products range from running shoes to jumpers meaning people don’t just buy them for sports which gives Nike an advantage over competitors. Brand and history Started in 1964 as Blue Ribbon Sports, and was founded by as founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman. The company initially operated as a distributor for Japanese shoemaker Onitsuka Tiger, making most sales at track meets out of Knight's car.
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Transcript of Ideas (nike)
Ideas
Advertising strategyNikes main advertising strategy is using memorable slogans such as the “just do it” campaign. Also they use emotional branding, meaning that their advertising campaigns are made to inspire their viewers which links into their slogans. They also use the tales of a hero being put against their enemy and becoming triumphant which shows to their viewers that Nike products give them more power when it comes to physical activity, this means that Nike can sustain long-term users and keep loyal customers.
Nike use the hero story by showing that our foe is our inner laziness and how often we battle this and that is we use Nike products we can overcome this. Overall this strategy is mixed between their use of memorable slogans and TV adverts where they usually have famous athletes in them, this is to make them stand out and be memorable which could means customers will pick them over competitors.
Target audienceNikes main target audience is athletes or people who engage in sports, this means that they have a wide target audience, which ranges from young children to professional athletes, this is because their products range from running shoes to jumpers meaning people don’t just buy them for sports which gives Nike an advantage over competitors.
Brand and history Started in 1964 as Blue Ribbon Sports, and was founded by as founded by
University of Oregon track athlete Phil Knight and his coach Bill Bowerman.
The company initially operated as a distributor for Japanese shoemaker Onitsuka Tiger, making most sales at track meets out of Knight's car.
In 1971 after the relationship with Onitsuka tiger ended the company changed it’s name to Nike Inc.
In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertising agency. The following year, the agency created the first "brand ad" for Nike, called "There is no finish line", in which no Nike product was shown. By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company went public in December of that year.
Nike has purchased several companies including, Bauer Hockey, Converse, starter and Umbro.
Also Nike sponsor many high profile athletes such as Cristiano Ronaldo, Neymar, LeBron James and Tiger woods.
