Company Overview

Creating engagement strategies to grow our partners’ sales and distribution

COMPANY BACKGROUND

Founded in 1996, Idea Workshop is a Minneapolis-based B2B

marketing company focused on creating customer engagement

solutions to increase sales and distribution for our clients’ brands in

various channels of distribution.

Company principals have roots in retail and wholesale

merchandising, marketing and management.

We work with many of the nation’s leading apparel and food

brands creating strategies and promotions to grow their business

while ensuring brand integrity.

OUR FOCUS

• We Engage the Stakeholders!

• We Protect the Brand!

• We Extend your Reach and Grow Sales!

ENGAGING THE CHANNEL

We employ a strategy to collectively focus customer loyalty, employee and

associate engagement, and financial performance into a complete circle of

prosperity. We use the methodology to assess a client’s needs and

opportunities, and create a strategy and implementation plan to engage the

intended audience for attaining the desired results.

We establish the distribution model, create the incentive programs, and

engage the stakeholders to connect with the brand and produce

sustainable revenue.

We work to ensure our partners’ brands

stay top of mind.

EXTENDING THE BRAND

We recognize a substantial change in what makes a brand perennially successful.

No longer can brand awareness, brand history, or even brand market share, be

deemed as a comfort zone for managers of today's emerging or established

brands.

At Idea Workshop, we have synthesized our collective 50-years of experience

working with well-known brands down into a functional model which will identify

ways to strengthen or 'extend' a brand into known, or soon-to-be-known, channels

that will open revenue streams that are both predictable and manageable.

We Offer Some of the Most Recognizable Retail Brands in

the Country for Corporate Events, Gifts, and Outfitting

We Work with Some of the Most Recognizable Food Brands in the

Country; Providing Creative Services and Sales Support

MARKETING SERVICES OFFERED

Sales Promotions and Incentives:

Turn-key sales incentive programs designed to drive incremental sales. Reward

programs for incremental purchases as well as sales and display activities at all

levels of the distribution channel….internal or external- tailored for the operator,

retailer, distributor, and broker and field sales force.

Loyalty Programs:

Web-based loyalty/reward programs offer an easy way to communicate a program

nationally. We manage the development, fulfillment and create a database that

links operators to sales representatives and the brand.

Corporate Identity Programs:

Corporate identity and Company Store programs protect and enhance corporate

brand integrity, control consistent quality and image. Items include staff apparel,

business to business gifts, trade show essentials, as well as unique high-end gifts

.

See what we can do for you!

AT IDEA WORKSHOP, IT'S ALL ABOUT ENGAGING THE

CUSTOMER WITH THE BRAND

www.ideaworkshop.com

888.831.0401